Posted:1 day ago|
Platform:
On-site
Full Time
Are you passionate about leveraging marketing automation tools to drive customer engagement, lead nurturing, and scalable growth? Do you thrive in data-driven environments and enjoy optimizing performance through smart workflows and automation strategies?
Pratra, a global leader in travel technology, is looking for a Marketing Automation Manager to build and scale our automated marketing engine across international markets.
✅ Develop and manage multi-channel automated campaigns across email, web, and CRM platforms
✅ Own and optimize lead nurturing workflows, segmentation, and scoring models
✅ Work closely with Sales, Product, and Content teams to align campaigns with buyer journeys
✅ Analyze campaign metrics, A/B test strategies, and deliver performance reports
✅ Ensure clean data integration between platforms (e.g., CRM, email tools, analytics)
✅ Constantly explore new technologies and tools to improve marketing efficiency and ROI
🔸 7+ years of hands-on experience in marketing automation (HubSpot, Marketo, Salesforce, or similar)
🔸 Strong understanding of B2B customer journeys and digital marketing funnels
🔸 Expertise in email marketing, campaign design, performance tracking, and data segmentation
🔸 Analytical mindset with experience using Google Analytics, dashboards, and conversion metrics
🔸 Experience in SaaS or travel tech industries is a plus
Work with a fast-growing global travel tech innovator
Make a measurable impact on lead generation and revenue growth
Collaborate with a forward-thinking and data-driven marketing team
Pratra Travel Technologies
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