Marketing Automation Manager

Freelance Marketing Automation Specialist (End-to-End)

Role Overview:

We are looking for an experienced Freelance Marketing Automation Specialist who can plan, set up, and optimize full end-to-end automation flows across email, WhatsApp, SMS, and CRM. This role requires both strategic thinking and hands-on execution to drive lead nurturing, customer retention, and sales growth.

Key Responsibilities

• Strategy & Setup

• Design and implement automation journeys for lead generation, nurturing, onboarding, retention, upsell, and win-back campaigns.

• Map customer journeys and create personalized touchpoints based on behavior, segments, and lifecycle stage.

• Integrate automation with CRM, e-commerce platforms, and analytics tools.

• Execution

• Build and manage workflows across platforms (HubSpot, Klaviyo, Zoho, Mailchimp, ActiveCampaign, Aisysi, or similar).

• Create triggers, segmentation, and dynamic personalization for targeted messaging.

• Automate recurring marketing tasks (welcome flows, cart recovery, subscription reminders, feedback loops, NPS, etc.).

• Content & Campaign Management

• Coordinate with design/copy teams to ensure templates and messaging are brand-aligned.

• A/B test subject lines, messaging, CTAs, and timing to improve conversions.

• Optimize deliverability, open rates, and click-through rates.

• Analytics & Optimization

• Track campaign performance (open, click, conversion, churn, retention).

• Provide insights and recommendations for continuous improvement.

• Set up dashboards and reports for leadership.

Requirements

• Proven experience in marketing automation (end-to-end) — strategy + execution.

• Strong knowledge of automation tools (e.g., HubSpot, Klaviyo, ActiveCampaign, Zoho, Mailchimp, WhatsApp API, SMS gateways).

• Understanding of CRM, funnels, lead scoring, and customer lifecycle marketing.

• Analytical mindset with ability to translate data into actions.

• Ability to work independently and deliver projects on tight timelines.