Marketing Automation Manager

Job Responsibilities

Possess proficiency on Salesforce Marketing Cloud and have more than 6+ years experience working on Journey Builder, Automation Studio & Contact Builder.

Extensive knowledge on Front-end development Programming skills and web-technologies such as HTML 5, CSS 3, JavaScript

Salesforce Marketing Cloud (Email Studio, Mobile Studio, Advertising Studio, Automation builder & content builder)

Deep understanding of Salesforce Marketing Cloud features and functionalities.

Configure and manage email templates, landing pages, and forms.

Build and optimize automated workflows, including lead scoring and segmentation.

Integrate marketing automation with other systems, such as CRM, ERP, and analytics tools.

Marketing Campaign Management

Create and manage lead nurturing programs, email campaigns, and automated workflows.

Optimize customer journeys to improve engagement and conversion rates.

Track campaign performance metrics and make data-driven optimizations.

A/B test different campaign elements to improve results.

CRM Administration & Maintenance

Ensure high usage of the CRM platform & leverage for business achievement

Manage user accounts, roles, security, and access permissions within CRM 365. Develop workflows, plug-ins.

Lead, design and develop Microsoft based business solutions using Dynamics 365 and Power Platform

Monitor system performance, identify and troubleshoot issues, and implement corrective actions.

Perform regular system backups and data recovery procedures.

Complete understanding on Data Security protocols.

Maintain data integrity and ensure data quality within the CRM system.

Manage CRM 365 licenses and subscriptions.

Data Management

Data Segmentation: Creating targeted audience segments based on various criteria. - SFMC Data Extensions (DEs)

Data Integration: Integrating data from different sources into Salesforce Marketing Cloud. - SFTP setup, imports & exports.

Skills Required

Technical Skills

Proficiency in Salesforce Marketing Cloud and related tools (e.g., Journey Builder, Email Studio, Mobile Studio).

Strong understanding of HTML, CSS, and SQL.

Good Exposure into SFDC programing languages like AMPscript, JSON & JavaScript

Experience with data integration and API development into Salesforce Marketing Cloud.

Understanding cloud-based platforms and their capabilities.

Soft Skills

Excellent communication and interpersonal skills.

Strong analytical and problem-solving abilities.

Ability to work in a cross functional environment

Passion for marketing and technology.