Marketing Automation Manager

B2C Customer Journey & Engagement Manager

Role Objective:

To build and continuously grow a strong base of active myTVS consumers by designing and executing digital engagement programs — including email, WhatsApp, Instagram, and outbound communication — that drive repeat purchases, referrals, and long-term brand loyalty.

• Consumer Database Management
• Build, segment, and manage an updated B2C customer database across all channels (e-commerce, CRM, WhatsApp, call centre, etc.).
• Maintain hygiene, deduplication, and data enrichment for targeted campaigns.
• Customer Engagement Campaigns
• Plan and execute personalized campaigns via email, WhatsApp, SMS, and outbound calling.
• Create drip campaigns for new buyers, inactive users, repeat buyers, etc.
• Coordinate with the design/marketing team for creatives, offers, and launch videos.
• Social & Digital Retargeting
• Run Instagram/Facebook custom audience ads for retargeting past customers.
• Coordinate with the digital agency for pixel setup and conversion tracking.
• Automation & Tools
• Use tools like HubSpot, Zoho CRM, Mailchimp, WebEngage, Interakt, or Gupshup to automate the customer journey and measure results.
• Ensure all communication complies with opt-in norms and brand tone.
• Outbound & After-Sales Activation
• Plan periodic outbound call drives for product feedback, repeat purchase reminders, and cross-selling.
• Coordinate with internal call centre teams to track conversions.
• Analytics & Reporting
• Track metrics like open rates, CTRs, conversion %, repeat purchase %, customer lifetime value (CLV), and churn.
• Present a monthly dashboard to the CEO/marketing head on engagement ROI.

Desired Skills & Experience:

Experience

3–6 years in B2C marketing / CRM / retention roles in FMCG, D2C, or consumer electronics sectors.

CRM Tools

Hands-on experience with tools like WebEngage, MoEngage, Klaviyo, HubSpot, or Zoho CRM.

WhatsApp & Email Automation

Should have managed WhatsApp Business API (via Interakt, Gupshup, or Zoko) and email workflows.

Digital Ads

Basic knowledge of running custom audience ads and remarketing on Instagram/Facebook.

Data Skills

Comfort with Excel/Google Sheets, campaign segmentation, and basic data interpretation.

Content Coordination

Ability to brief the creative/design team for campaign visuals, offers, and product videos.

Communication

Strong command of written English & Hindi; creative and empathetic communication tone.

Mindset

Analytical yet customer-obsessed; eager to experiment and measure every initiative’s ROI.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund