GM Marketing

Position Title: General Manager – Marketing
Location: Gurgaon
Role Overview
The GM Marketing will lead the overall marketing function at myTVS, responsible for brand building, demand generation, digital presence, and e-commerce growth. He/she will manage a diverse team (digital, e-commerce, trade marketing, creative, customer service) and align all marketing activities to accelerate myTVS’s aftermarket parts & accessories business.The role requires a strong bias towards digital marketing and e-commerce strategy, with the ability to translate plans into execution, while providing leadership and direction across the trade marketing team.

Key Responsibilities

• Marketing Leadership & Strategy
• Define and execute the annual marketing plan across digital, e-commerce, and trade marketing.
• Ensure marketing objectives are aligned with sales and business growth goals.
• Build, mentor, and energize a 10–12 member marketing team.
• Digital & Performance Marketing
• Lead performance marketing campaigns (Google, Meta, Amazon Ads) to drive ROI and leads.
• Strengthen social media presence, content strategy, and community engagement.
• Oversee analytics, reporting, and continuous optimization.
• E-commerce & Online Sales
• Drive sales growth through Amazon, Flipkart, and other online marketplaces.
• Manage pricing, promotions, product listings, and reviews to win Buy Box and customer trust.
• Expand D2C (direct-to-consumer) initiatives via own website.
• Trade & Channel Marketing (Secondary Role)
• Support distributor/retailer programs, POS materials, activations, and BTL campaigns.
• Collaborate with trade marketing team to align digital push with retail initiatives.
• Brand & Communication
• Drive unified brand messaging across online/offline touchpoints.
• Oversee creative assets – video, graphics, campaigns.
• Support PR, events, and influencer marketing.
• Cross-functional Collaboration
• Work closely with Sales, Product, and Customer Service teams.
• Partner with external agencies and vendors as required.

Ideal Candidate Profile

• Experience: 10–15 years in Marketing, with at least 4–5 years in digital & e-commerce leadership roles.
• Industry Preference: Consumer durables, auto aftermarket, FMCG, D2C brands, or similar industries with strong e-commerce play.
• Strong knowledge of Amazon/Flipkart business management (pricing, campaigns, buy-box strategies, account health).
• Demonstrated success in running digital campaigns with measurable ROI.
• Solid team management & leadership track record (handled 8–15 people).
• Trade marketing exposure is a plus, but not mandatory.

Job Types: Full-time, Permanent

Pay: ₹150,000.00 - ₹250,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund