Marketing Automation Manager

Position Title:Marketing Automation Manager

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About Bhalekar Consulting

Bhalekar Consulting

Marketing Automation Manager

Role Overview

Marketing Automation Manager

technical expertise, creative marketing insight, and leadership skills

Key Responsibilities

1. Marketing Automation Design & Implementation

• Build and optimize

  end-to-end marketing automation workflows

  for lead generation, nurturing, and conversion.
• Develop

  email and SMS automation

  campaigns using tools such as Zoho Marketing Automation, HubSpot, or equivalent.
• Create

  API-based integrations

  between CRMs, marketing tools, and communication platforms (e.g., Zoho, HubSpot, Success.ai, Apollo.io, or Zapier).
• Automate

  cold outreach and follow-up sequences

  to drive appointment scheduling and client engagement.
• Implement

  event-triggered automations

  for webinars, workshops, and mentorship program marketing.

2. Social Media Automation

• Design and manage

  automated content scheduling systems

  for multiple brands across LinkedIn, Instagram, X (Twitter), Facebook, and YouTube.
• Use tools like

  Zoho Social, Buffer, or Hootsuite

  to automate publishing, track engagement, and measure ROI.
• Collaborate with content creators and designers to ensure timely content delivery through automated workflows.

3. Email & Outreach Campaigns

• Create and manage

  personalized outreach campaigns

  for B2B and B2C audiences.
• Manage

  cold email campaigns

  ,

  drip workflows

  , and

  nurturing sequences

  to generate high-quality leads.
• Track campaign performance, engagement, and conversion metrics; optimize for deliverability and open rates.

4. API & Integration Projects

• Develop and manage

  custom automation scripts or API integrations

  connecting various marketing systems (CRM, website, social media, and communication platforms).
• Collaborate with developers to build

  AI-enabled automation features

  , such as automated responses or chatbot integrations.

5. Team Leadership & Collaboration

• Supervise and mentor a team of

  marketing interns and automation specialists

  .
• Provide training on marketing tools, campaign execution, and workflow management.
• Work cross-functionally with

  Business Development, Design, and Operations

  teams to ensure strategic alignment.

6. Analytics & Reporting

• Track key metrics for automation performance open rates, CTR, conversions, ROI, and engagement.
• Prepare detailed weekly and monthly performance reports for leadership review.
• Continuously identify areas for optimization through A/B testing and data-driven insights.

Key Skills & Competencies

• Deep understanding of

  marketing automation tools

  such as Zoho Marketing Automation, HubSpot, Success.ai, or Mailchimp.
• Proficiency in

  workflow design, CRM integration, and API-based automation

  .
• Experience with

  social media scheduling tools

  (Zoho Social, Buffer, Hootsuite).
• Knowledge of

  cold email outreach tools

  (Apollo.io, Lemlist, Success.ai).
• Excellent analytical, project management, and communication skills.
• Leadership ability to manage small teams and guide interns effectively.

Qualifications

• Bachelor's or Master's degree in Marketing, Computer Science, or related field. (MBA in Marketing preferred)
• 48 years of professional experience in

  marketing automation, digital marketing, or CRM management

  .
• Prior experience in

  B2B or tech consulting environments

  preferred.
• Working knowledge of

  API automation platforms (Zapier, Make, Zoho Flow)

  is highly desirable.
• Familiarity with

  AI-driven marketing

  and

  email deliverability best practices

  is a plus.

What We Offer

• Opportunity to lead the

  marketing automation strategy

  across three growing brands.
• Exposure to

  global marketing and AI-driven outreach practices

  .
• Competitive salary and performance-linked incentives.
• Career progression to

  Head of Growth or Director of Marketing Automation

  .
• Collaborative, fast-paced environment encouraging innovation and creativity.