Marketing Automation Manager

Who We Are

XBP Global

Marketing at XBP is fast-moving, data-driven, and deeply integrated with Sales and Product. We run on precision, experimentation, and smart automation — and that’s where this role comes in.

About the Role

Marketing Automation Manager

This role sits at the center of our marketing engine — building workflows, nurturing programs, targeting logic, and analytics that help us run faster and smarter. If you’re someone who loves connecting systems, designing intelligent journeys, and using automation to drive measurable pipeline growth, this role is built for you.

Key Responsibilities

A. Strategy & Planning

• Develop a clear marketing automation roadmap aligned with XBP’s growth and demand-generation goals.
• Build segmentation frameworks and workflows based on buyer intent, lifecycle stages, and behavioral triggers.
• Define automation KPIs and success metrics tied directly to pipeline and revenue outcomes.

B. Campaign Execution

• Design and manage automated nurture journeys, onboarding sequences, re-engagement flows, and event-triggered campaigns.
• Ensure consistent brand voice and customer experience across email, SMS, chat, webinars, and other touchpoints.
• Continuously A/B test and optimize messaging, timing, and audience segments to improve conversions.

C. CRM & Data Integration

• Integrate marketing automation tools with CRM systems such as Salesforce or Odoo for full-funnel visibility.
• Maintain data quality — clean, enrich, segment, and sync leads across systems.
• Build lead scoring models and routing logic to ensure Sales receives the highest-intent opportunities.

D. Analytics & Optimization

• Track campaign performance metrics — open rates, CTR, conversion rates, and ROI.
• Use testing and insights to refine campaigns and reduce funnel drop-offs.
• Build reporting dashboards (Looker Studio, GA, CRM) to provide transparent performance visibility.
• Monitor progression from MQL → SQL → Opportunity → Closed Won.

E. Collaboration & Enablement

• Partner with content, design, and product marketing teams to build buyer journeys that reflect real customer needs.
• Work closely with Revenue Operations to ensure accurate attribution and data flow across the tech stack.
• Support Sales with automated cadences, nurture paths, and insights that accelerate deal velocity.

F. Innovation & Technology

• Explore new tools, integrations, and AI-driven automation capabilities to enrich personalization.
• Document processes, standardize workflows, and maintain automation governance.
• Monitor deliverability, compliance, GDPR/CAN-SPAM requirements, and data protection standards.

Required Skills & Competencies

Tools & Technology

Experience with platforms such as:

HubSpot, Marketo, ActiveCampaign, 6sense, Salesforce, Odoo CRM, Apollo.io, Google Analytics, Looker Studio, Zapier, Google Tag Manager.

Marketing Expertise

• Strong understanding of lifecycle marketing, segmentation, lead scoring, campaign design, and funnel management.

Data Mindset

• Ability to analyze funnel metrics, ROI, attribution data, and performance dashboards to guide decisions.

Organization & Execution

• Skilled in managing multiple projects, stakeholders, and campaign timelines simultaneously.

Compliance & Governance

• Working knowledge of GDPR, CAN-SPAM, and global data privacy standards.

Soft Skills

• Strategic thinker with strong communication skills.
• Collaborative, solutions-oriented, and comfortable operating in a fast-paced environment.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• 6–10 years of experience

  in B2B marketing automation, campaign operations, or growth marketing.
• Proven experience managing end-to-end automation programs that drive pipeline and revenue impact.
• Certifications in HubSpot, Marketo, or Salesforce preferred.
• Experience in SaaS, IT services, or enterprise B2B environments is an advantage.