Marketing Automation Manager

Role & responsibilities

A Salesforce Marketing Automation Campaign Specialist is responsible for implementing and managing marketing automation strategies within the Salesforce ecosystem.

The person will leverage Salesforce Marketing Cloud and other related tools to create personalized customer journeys, automate marketing processes, and drive lead generation.

Additionally, a working knowledge of CRM platforms is essential to facilitate the necessary synchronization between the MA and CRM systems, enabling the creation of a unified customer persona.

Key Responsibilities

• Salesforce Marketing Cloud Expertise
• Deep understanding of Salesforce Marketing Cloud features and functionalities.
• Configure and manage email templates, landing pages, and forms.
• Build and optimize automated workflows, including lead scoring and segmentation.
• Integrate marketing automation with other systems, such as CRM, ERP, and analytics tools.
• Campaign Management
• Create and manage lead nurturing programs, email campaigns, and automated workflows.
• Optimize customer journeys to improve engagement and conversion rates.
• Track campaign performance metrics and make data-driven optimizations.
• Proficiency in Salesforce Marketing Cloud and related tools (e.g.,

  Journey Builder, Email Studio, Mobile Studio

  ).
• A/B test different campaign elements to improve results.
• CRM Administration & Maintenance
• Ensure high usage of the CRM platform & leverage for business achievement
• Manage user accounts, roles, security, and access permissions within CRM 365. Develop workflows, plug-ins, and entity modifications
• Lead, design and develop Microsoft based business solutions using Dynamics 365 and Power Platform
• Monitor system performance, identify and troubleshoot issues, and implement corrective actions.
• Perform regular system backups and data recovery procedures. Complete understanding on Data Security protocols.
• Maintain data integrity and ensure data quality within the CRM system. Manage CRM 365 licenses and subscriptions.
• Maintain data integrity and ensure data quality within the CRM system. Manage CRM 365 licenses and subscriptions.
• Data Management
• Data Segmentation: Creating targeted audience segments based on various criteria.
• Data Integration: Integrating data from different sources into Salesforce Marketing Cloud.

• Skills Required

• Technical Skills
• Proficiency in Salesforce Marketing Cloud and related tools (e.g., Journey Builder, Email Studio, Mobile Studio).
• Strong understanding of HTML, CSS, and SQL.
• Experience with data integration and API development into Salesforce Marketing Cloud.
• Understanding cloud-based platforms and their capabilities.

Preferred candidate profile

• Bachelor's degree in marketing, business administration, or a related field.
• Certification in Salesforce Marketing Cloud or related technologies.
• Proven track record of successful marketing automation campaigns.
• Strong understanding of marketing principles and best practices.
• Microsoft Dynamics CRM 365 / Salesforce CRM (e.g., Functional Consultant, System Administrator) Certifications will be added advantage.
• Experience with Power Automate and Power Apps.
• Experience with Agile development methodologies.