Marketing Automation Manager

Job Title: Marketing Automation Specialist

• Marketing Automation Management

• Configure, manage and optimize marketing automation platforms (HubSpot and Zoho).
• Implement workflows, lead scoring models and automated nurture sequences.
• Ensure proper integration of marketing tools with CRM and other systems.

• Campaign Execution & Optimization

• Plan and execute B2B marketing campaigns (email, nurturing workflows, reactivation).
• Build and optimize landing pages, forms and content-driven automation.
• Track campaign performance and optimize for better engagement and conversions.

• Lead Database & CRM Alignment

• Maintain, clean and segment the lead database for improved targeting.
• Ensure smooth data flow and alignment between marketing and sales teams.
• Manage compliance with data privacy standards and industry best practices.

• Analytics & Insights

• Develop reports and dashboards to track MQL/SQL conversions and campaign ROI.
• Provide insights to enhance customer journey, engagement and pipeline contribution.

Requirements

• Experience

  :
• 5+ years overall in marketing, with 35 years of hands-on experience in marketing automation.
• Strong background in HubSpot and Zoho platforms (setup, configuration, optimization).
• Exposure to data handling, system integration and migration is a plus.
• Proven experience in running B2B campaigns and managing lead databases.

• Skills

  :
• Proficiency in HubSpot & Zoho Marketing Automation.
• Strong knowledge of CRM systems, workflows and lead management.
• Analytical skills to track performance and optimize campaigns.
• Excellent communication, project management and stakeholder coordination.

Preferred Qualifications

• HubSpot certification(s).
• Experience with demand-generation channels (email campaigns LinkedIn Ads, Google Ads).
• Prior exposure to B2B SaaS / technology industry.

What We Offer

• End-to-end ownership of marketing automation strategy with global exposure.
• Opportunity to scale campaigns and improve pipeline contribution.
• Collaborative and growth-oriented work culture.