Marketing Automation Manager

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

The key responsibilities will include the following

• Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
• Provide expert advice on selecting the most suitable B2B marketing automation platform.
• Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot
• Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs
• Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot
• Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact
• Develop documentation and training materials to support ongoing platform usage and skill development.
• Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
• Aside from client delivery, the selected candidate will also drive business development efforts.

Bring your best skills forward to excel at the role:

• Excellent oral and written communication skills
• Creating and maintaining client relationships
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
• Proficient in marketing research and analysis

Professional & Technical Skills:

- Relevant experience in the required domain.

- Strong analytical, problem-solving, and communication skills.

- Ability to work in a fast-paced, dynamic environment.

• Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)
• Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.
• Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys
• Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc.
• Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua
• Strong oral and written communication skills, including presentation skills.