245 Adobe Campaign Jobs

PwC AC India is hiring for professionals with Adobe product management experience(excluding the creative suite)- AEM exposure, driving the projects and navigating way forward with stakeholders as well as able to suggest integrations Good communication skills Adobe Target will be preferred Content publishing experience The Digital Marketing & Sales Experience team develops network strategy for pwc.com, drives the innovation and investment roadmap technology for PwCs MarTech stack. The Digital Product Senior Associate supports network users needs and business stakeholders to enhance the digital product offering. Acting as a subject matter expert on platform best practices, this role will support the Product Team to co-ordinate & plan releases by working the IT Team to implement the roadmap. Key Skills: Understanding of Adobe AEM (or similar) and experience of managing multiple websites via a shared environment; Working within the agile development process including requirements gathering, user stories, backlog planning, testing and deployment; Identifying product requirements and future enhancements by working with stakeholders to support & develop product deliverables; Navigating complex problems and stakeholders, evaluating and prioritizing needs and creating actionable recommendations; Identifying opportunities to create best-in-class capabilities by leveraging stakeholder feedback and team knowledge/expertise in order to connect company strengths with available resources; Following Model Agile principles by maintaining a groomed backlog and providing prioritization for backlog; Leveraging data and tools to understand user behaviour and making actionable recommendations for pwc.com/global. Utilizing tools such as Crownpeak and Lighthouse, along with collaborating with vendors and internal teams, to troubleshoot and resolve global website technical issues promptly; Conducting routine global website audits to ensure content accuracy, consistency, and compliance with organizational standards and branding guidelines; Providing Quality Assurance support by testing website functionalities, identifying defects, and coordinating with developers for timely resolution; Trafficking request tickets for website content updates: managing workflow of assignments to content development vendor, ensuring accuracy, specificity and completeness of requests. Providing ad-hoc support to the team by assisting with tasks, such as website testing, data gathering, back-up when team bandwidth is at capacity, removing outdated or expired content. Shift time: 2-11pm IST

Description: We are looking for an experienced Technical Consultant with expertise in Cloud Infrastructure , DevOps , and System Administration . The ideal candidate will have strong hands-on experience in c loud platforms (AWS/Azure/GCP) , infrastructure provisioning, CI/CD pipelines, application hosting environments, and automation. Experience in setting up and managing Adobe Commerce (Magento), Adobe Campaign, and Adobe Experience Manager platforms will be a strong advantage. Requirements: Hands-on experience in DevOps and System Administration (On-Premise Data Center / Public Cloud – AWS, Azure, GCP). Strong knowledge of Unix/Linux/Windows installation and administration. Good understanding of application infrastructure components and cloud services. Experience setting up cloud instances and services (Load Balancers, DNS, Storage, Databases, Monitoring, etc.). Proven expertise in setting up Adobe Commerce (Magento), Adobe Campaign, and Adobe Experience Manager infrastructures. Strong troubleshooting skills in application infrastructure management. Experience with scripting/automation (Shell, Python, Perl). Experience with DevOps frameworks, CI/CD automation using Jenkins, and build/release management using Ant/Maven. Knowledge of auto-scaling strategies for cloud infrastructure. Good to have: Automation/provisioning tools – Ansible, Puppet, Chef. Job Responsibilities: Understand public cloud (AWS/GCP/Azure) specifications and client requirements to design & develop provisioning methodologies. Provision and deploy cloud infrastructure and application hosting environments. Manage DevOps pipelines, CI/CD automation (Jenkins), and pipeline expansion. Translate non-functional requirements into platform designs meeting performance & security standards. Understand middleware requirements and deploy application environments in the cloud. Collaborate with client infrastructure architects to align with security standards. Work with client teams on infrastructure needs (Storage, Firewalls, DNS, SSL, etc.) for end-to-end solutions. Set up on-premise infrastructure for Adobe Commerce (Magento) in distributed architecture (Nginx, Redis, Varnish, Elasticsearch, MySQL). Build infrastructure platforms for Adobe Campaign and Adobe Experience Manager. What We Offer: Exciting Projects: We focus on industries like High-Tech, communication, media, healthcare, retail and telecom. Our customer list is full of fantastic global brands and leaders who love what we build for them. Collaborative Environment: You Can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities! Work-Life Balance: GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules, opportunities to work from home, and paid time off and holidays. Professional Development: Our dedicated Learning & Development team regularly organizes Communication skills training(GL Vantage, Toast Master),Stress Management program, professional certifications, and technical and soft skill trainings. Excellent Benefits: We provide our employees with competitive salaries, family medical insurance, Group Term Life Insurance, Group Personal Accident Insurance , NPS(National Pension Scheme ), Periodic health awareness program, extended maternity leave, annual performance bonuses, and referral bonuses. Fun Perks: We want you to love where you work, which is why we host sports events, cultural activities, offer food on subsidies rates, Corporate parties. Our vibrant offices also include dedicated GL Zones, rooftop decks and GL Club where you can drink coffee or tea with your colleagues over a game of table and offer discounts for popular stores and restaurants!

About The Role Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : Adobe Analytics Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications function seamlessly to support business objectives. You will engage in problem-solving discussions and contribute to the overall success of the projects you are involved in. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Assist in the documentation of application processes and workflows.- Engage in continuous learning to stay updated with industry trends and technologies. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic.- Good To Have Skills: Experience with Adobe Analytics.- Strong understanding of application development methodologies.- Experience in integrating applications with various platforms.- Familiarity with data management and reporting tools. Additional Information:- The candidate should have minimum 3 years of experience in Adobe Campaign Classic.- This position is based at our Gurugram office.- A 15 years full time education is required. Qualification 15 years full time education

About The Role Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : Adobe Analytics Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will engage in the design, construction, and configuration of applications tailored to fulfill specific business processes and application requirements. Your typical day will involve collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications function seamlessly to support organizational goals. You will also participate in testing and troubleshooting to enhance application performance and user experience, contributing to the overall success of the projects you are involved in. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Assist in the documentation of application processes and workflows.- Engage in continuous learning to stay updated with the latest technologies and best practices. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic.- Good To Have Skills: Experience with Adobe Analytics.- Strong understanding of application development methodologies.- Experience in integrating applications with various platforms and services.- Familiarity with troubleshooting and debugging techniques. Additional Information:- The candidate should have minimum 3 years of experience in Adobe Campaign Classic.- This position is based at our Coimbatore office.- A 15 years full time education is required. Qualification 15 years full time education

As an Adobe Analytics Engineer at our company, you will play a key role in utilizing Adobe Analytics tools to track key performance metrics, extract and manipulate data through API integrations, and deliver actionable insights to drive business decisions. Your responsibilities will include: - Designing, implementing, and managing dashboards using Adobe Analytics - Integrating various API endpoints to extract and manipulate data for reporting purposes - Collaborating with cross-functional teams to understand business requirements and deliver actionable analytics insights - Ensuring the accuracy and reliability of data across various channels - Troubleshooting and resolving data discrepancies or issues related to data feeds - Continuously improving and optimizing reporting tools and dashboards for business success Qualifications required for this role include: - 2 to 4 years of experience working with Adobe Analytics and related tools - Proficiency in data visualization and dashboard creation within Adobe Analytics - Strong experience with API integrations to pull data from various endpoints - Solid understanding of web analytics and data tracking methodologies - Familiarity with Adobe Experience Cloud and other Adobe tools - Strong analytical and problem-solving skills - Ability to work in a fast-paced environment with changing priorities Additionally, preferred skills include experience with JavaScript for custom analytics implementation, familiarity with SQL for querying and manipulating data, and experience with Adobe Target, Adobe Campaign, or other marketing platforms. This job opportunity is from hirist.tech.,

We are currently looking to source profiles for the Adobe Analytics Engineer role for our Hyderabad location. Please find below the requirement details for your reference: Job Title: Adobe Analytics Engineer Experience: 2-4 Years Location: Hyderabad Key Responsibilities: Design, implement, and manage dashboards using Adobe Analytics to track key performance metrics. Integrate various API endpoints to extract and manipulate data for reporting. Collaborate with cross-functional teams to gather business requirements and deliver actionable insights. Ensure accuracy and reliability of data across channels. Troubleshoot and resolve issues related to data feeds and discrepancies. Continuously improve and optimize reporting tools and dashboards. Required Skills & Qualifications: 2-4 years of experience with Adobe Analytics and related tools. Proficiency in data visualization and dashboard creation within Adobe Analytics. Strong experience with API integrations. Good understanding of web analytics and data tracking methodologies. Familiarity with Adobe Experience Cloud and related Adobe tools. Strong analytical and problem-solving skills. Preferred Skills (Good to Have): JavaScript for custom analytics implementation. SQL for querying and manipulating data. Experience with Adobe Target, Adobe Campaign, or similar platforms. We request you to kindly share suitable profiles matching this requirement at the earliest. Please ensure candidates have relevant experience in Adobe Analytics with strong hands-on exposure to dashboarding and API integrations.

Adobe Experience Platform Experience Data Model, Journey Orchestration, Data Modelling, Query Services, Real Time and Batch Integration, Segmentation, APIs Adobe Campaign Management Development and implementation of Workflows and Campaigns Adobe campaign 7.0 – Import and Export data, Decryption of Encrypted file using PGP, Data Extraction, Purging the data, Campaign Audit Report, Push Notification, Weekly Offer Disposition Report, Enabling Multichannel Offer based on Offer Weight, Query Def, SOAP Call

About The Role Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NA Minimum 2 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will work on developing solutions to enhance business operations and streamline processes. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work-related problems.- Collaborate with cross-functional teams to understand project requirements.- Develop and implement software solutions to meet business needs.- Conduct code reviews and provide feedback to team members.- Troubleshoot and debug applications to ensure optimal performance.- Stay updated on industry trends and technologies to suggest improvements. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic.- Strong understanding of database management systems.- Experience in developing and implementing marketing automation campaigns.- Knowledge of HTML, CSS, and JavaScript for front-end development.- Hands-on experience with API integrations and web services. Additional Information:- The candidate should have a minimum of 2 years of experience in Adobe Campaign Classic.- This position is based at our Bengaluru office.- A 15 years full-time education is required. Qualification 15 years full time education

You are seeking a Senior Analyst - Marketing Data & Campaigns with a solid background in SQL and ETL tools to oversee end-to-end campaign execution. Your primary responsibilities will include constructing audience segments, managing campaign data workflows, and collaborating closely with marketing and analytics teams. Proficiency in Adobe Campaign (Classic or Standard) is essential to facilitate campaign execution tasks and integrations. Your duties will involve: - Managing campaign operations by handling audience extraction, suppression logic, and file delivery through SQL queries. - Utilizing ETL tools (such as SSIS, Talend, Informatica) to support campaign data flows and automate processes. - Generating and scheduling data jobs to prepare campaign-ready lists from various raw datasets (CRM, web, app, product systems). - Conducting campaign-related data quality assurance, deduplication, and validation tasks. - Coordinating with campaign managers and business teams to collect campaign briefs and convert them into data execution plans. In terms of campaign support, you will: - Aid in campaign execution using Adobe Campaign Classic or Standard. - Assist in delivery configuration, dynamic content setup, and campaign tracking within Adobe Campaign. - Facilitate the synchronization of campaign data between internal systems and Adobe Campaign through ETL pipelines or data transfer processes. To be successful in this role, you should possess: - Over 4 years of practical experience in crafting complex SQL queries for data extraction, transformation, and validation. - Hands-on experience with ETL tools like SSIS, Talend, or Informatica. - Understanding of marketing campaign data structures, including audience lists, offers, and response tracking. - Proficiency in Adobe Campaign (Classic or Standard) for support or integration purposes. This is a full-time position that requires in-person work.,

Test Planning and Execution: Develop and execute detailed test plans and test cases for Adobe Launch, Adobe Analytics implementations Issue Identification and Resolution Data Validation and Verification Documentation and Reporting: QA processes. Required Candidate profile 3+ years of exp in Implementation, debugging and QA testing, with a focus on Adobe Analytics and Adobe Launch with analytics tools, data validation, and reporting. Familiarity with JavaScript, HTML

As an Adobe Enterprise Architect, you will be responsible for leading the architecture, strategy, and design of large-scale digital experience solutions using the Adobe Experience Cloud. You will collaborate with business stakeholders, technology leaders, and delivery teams to ensure that the Adobe ecosystem is aligned with enterprise strategy, scalable, secure, and integrated across the digital landscape. Your key responsibilities will include defining and owning the end-to-end enterprise architecture strategy for Adobe Experience Cloud solutions across various platforms, translating business goals into scalable Adobe solution architectures, leading solution design, integration, and governance across Adobe products, providing architecture oversight for implementations, migrations, and cloud adoption, defining standards and best practices for Adobe solution delivery, collaborating with security and compliance teams, guiding technical leads and development teams, evaluating third-party integrations, and driving innovation initiatives leveraging Adobe Sensei AI and customer journey orchestration. To excel in this role, you are required to have a Bachelor's/Master's degree in Computer Science, Information Systems, or related field, along with 12+ years of IT experience, with a significant portion in Adobe Experience Cloud architecture. You should have deep expertise in Adobe Experience Manager, strong knowledge of other Adobe products, experience in designing enterprise-grade digital platforms, proficiency in cloud-native architecture, and knowledge of API-led architecture, microservices, headless CMS, and integrations with CRM/ERP/eCommerce. Excellent leadership, communication, and stakeholder management skills are essential, along with the ability to define roadmaps and governance models. Additionally, it would be beneficial if you have Adobe certifications, familiarity with DevOps, CI/CD, containerization, experience with enterprise platforms like Salesforce or SAP, knowledge of AI/ML personalization and CDP, and prior consulting or digital agency experience. At Adobe, you will have internal opportunities for career growth through creativity, curiosity, and continuous learning. You will be part of an exceptional work environment with colleagues dedicated to helping each other grow. If you are seeking to make an impact and thrive in a supportive and innovative workplace, Adobe is the place for you.,

As Adobe Solution Architect, you are responsible to understand client’s business benefits and identify the gaps and focus area that need to be addressed to bring in the wow-factor in terms of real value add to the solution offered. You must have hands-on expertise on at least 4 implementations with Adobe Experience Manager along with a minimum of 1 real time implementations on one of the following Adobe Marketing Cloud capabilitiesAdobe Analytics, Adobe Target, Adobe Campaigns, Adobe Audience Manager. You will need to be comfortable working with clients to demonstrate technical, functional and non-functional expertise to generate trust and confidence within the client and help them envision the roadmap ahead, in alignment with their motto. You should be able to define how AEM and Adobe Marketing Cloud capabilities will fit into their enterprise architecture ecosystem and lead the technical development and delivery teams for AEM solutions, thus owning the client relationship Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Overall industry experience of 12+ years Tag-libraries, Sling Model, Workflow, Scheduler, Observation etc. AEM integration with various components of the Adobe Marketing Cloud Personalization journeys (online and offline segmentation), eCommerce integrations, Enterprise Search integrations, etc. User Authorization and Authentication (OAuth, SAML, SSO, LDAP sync, etc Preferred technical and professional experience You love collaborative environments that use agile methodologies to encourage creative design thinking and find innovative ways to develop with cutting edge technologies Ambitious individual who can work under their own direction towards agreed targets/goals and with creative approach to work Intuitive individual with an ability to manage change and proven time management

About The Role Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Adobe Campaign Classic Good to have skills : NA Minimum 7.5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. You will oversee the development process and ensure successful project delivery. Roles & Responsibilities:- Expected to be an SME- Collaborate and manage the team to perform- Responsible for team decisions- Engage with multiple teams and contribute on key decisions- Provide solutions to problems for their immediate team and across multiple teams- Lead the application development process- Coordinate with stakeholders to gather requirements- Ensure timely delivery of projects Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic- Strong understanding of marketing automation platforms- Experience in designing and implementing marketing campaigns- Knowledge of CRM systems integration- Hands-on experience in troubleshooting and resolving technical issues Additional Information:- The candidate should have a minimum of 7.5 years of experience in Adobe Campaign Classic- This position is based at our Chennai office- A 15 years full-time education is required Qualification 15 years full time education

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Marketing Platform Auto Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? 3.Task Management and Work Orchestration:oOversee and coordinate task management across multiple campaign stages, including monitoring, email development, and deployment.oCollaborate with cross-functional teams to ensure campaigns are delivered on time and meet the quality standards expected.oMaintain close communication with project managers to track progress and ensure timely execution.4.CRM tool knowledge:Experience in CRM tool knowledge like Braze, adobe, SFMC will be added advantage2.Data Tracking & Reporting:oTrack and document campaign performance metrics, providing detailed reports to stakeholders.oCollaborate with project managers (PMs) and technical leads to quickly identify, escalate, and resolve any campaign anomalies or issues.oProvide actionable insights based on campaign data to help refine and optimize future campaigns. Roles and Responsibilities: 1.Campaign Monitoring:oUtilize dashboards within SFMC, Adobe or Braze and external tools to monitor and analyze campaign journeys, Cloud Pages, and adhoc campaigns.oRegularly review campaign performance to ensure smooth execution and compliance with set goals.oAct as the first line of defense to identify campaign-related issues and anomalies, ensuring timely resolution. Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered."API Integration:Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights" Roles and Responsibilities: "Requirements:Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.Adobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.Create landing pages within Adobe Campaign Classic tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership.Must Have Skills: Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.Database Management:Proficiency in understanding database concepts and its application within campaign management.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders. Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Marketing Platform Automation Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? "API IntegrationExposure to API integration to fully utilize Adobe Campaign Classic API capabilitiesMarketing Automation Best PracticesKnowledge of Marketing Automation best practicesHTML and CSSFamiliarity with HTML and CSS for email template customizationReporting and AnalysisExperience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights" What are we looking for? Adobe Campaign Classic CertificationAdobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered Roles and Responsibilities: "Requirements:Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creationProvide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectivelyAdobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign executionCreate and manage automated journeys, including welcome series, nurture campaigns, and triggered communicationsCampaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign ClassicCreate landing pages within Adobe Campaign Classic tool as per brief providedEnsure accurate targeting and segmentation of campaign audiencesMonitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholdersConduct A/B testing and optimization to improve campaign effectiveness and customer experienceTroubleshoot and resolve any technical issues related to campaign executionWork Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc to provide seamless campaign experience to both internal and external stakeholdersAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasksComplete all required reports so that accurate numbers are reported to both client and leadershipMust Have Skills: Adobe Campaign Classic ExpertiseIn-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, JavascriptDatabase ManagementProficiency in understanding database concepts and its application within campaign management Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.Campaign Management:Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.Quality Assurance:Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.Technical Troubleshooting:Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.Marketing Automation:Understanding of marketing automation principles and best practices for customer engagement and conversion.Data Analysis:Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.Collaboration:Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered.HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.Digital Marketing:Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. Roles and Responsibilities: Campaign Review:Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices:Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Campaign Optimization:Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing:Support A/B testing efforts by setting up and validating test campaigns, analyzing results.Documentation:Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.Collaboration:Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.Collaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement:Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

About The Role Job Title - GN - SONG - MT - Marketing Automation - Manager Management Level: 7-Manager Location: Gurugram, DDC1 Must-have skills: Adobe Campaign Classic Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 12-14Years Educational Qualification: Any Degree

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Marketing Platform Automation SrAnalyst Qualifications: Any Graduation Years of Experience: 5 to 8 Years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? "HTML and CSSFamiliarity with HTML and CSS coding for email template customization and troubleshooting rendering issuesDigital MarketingUnderstanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectivesUX/UI DesignKnowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets" What are we looking for? Adobe Campaign Classic CertificationAdobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered Roles and Responsibilities: "Responsibilities:Campaign ReviewConduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirementsQuality Assurance Testing:Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc, data queries, to validate the accuracy and functionality of the campaign componentsData Validation:Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audienceJourney Testing:Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stageCompliance and Best PracticesEnsure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam lawsCampaign Optimization:Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion ratesA/B Testing:Support A/B testing efforts by setting up and validating test campaigns, analyzing resultsDocumentation:Maintain comprehensive documentation of campaign testing processes, results, and issue resolutionsCollaboration:Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvementsCollaborate with development team to ensure that creative build align with the campaign objectives and data buildContinuous Improvement:Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectivenessWork Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc to provide seamless experience to both internal and external stakeholdersAdhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasksComplete all required reports so that accurate numbers are reported to both client and leadershipMust Have Skills: Adobe Campaign Classic ExpertiseIn-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Digital Mktg Advisory Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Data Analysis:Proficiency in data analysis tools and techniques to derive insights from campaign performance data.""Technical Background:Adobe technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).Agile Project Management:Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution. Roles and Responsibilities: "Requirements:Project Planning and Requirement Gathering:Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope,objectives,deliverables,and timelines.Create comprehensive project plans,outlining tasks,dependencies,resource requirements, document, and track updates regularly.Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback,and manage expectations.Resource Management:Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability.Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation:Identify potential project risks and issues,both technical and non-technical,and develop mitigation strategies to minimize their impact on project success.Post Implementation Review:Ensure Deliverables meet the highest standards of quality,adhering to best practices and client requirements.Conduct thorough testing and review processes before deliverables are shared for client review and approval.Ensure feedbacks are well documented and communicated to Developers/Team leads.Marketing Automation Platform Knowledge:Familiarity with Braze, Adobe Campaign Classic or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder). Budget and Cost Control:Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved.Timeline Management:Monitor project timelines, identify potential delays, and implement corrective actions to keep the project on track for timely delivery.Change Management:Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines,resources,and budgets and obtain necessary approvals.Reporting and Documentation:Provide regular project status reports to client stakeholders,senior management,and other relevant parties.Maintain comprehensive project documentation, including meeting minutesaction items,and project-related decisions.Issue Resolution:Facilitate issue resolution by collaborating with cross-functional teams,identifying root causes Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.Database Management:Proficiency in understanding database concepts and its application within campaign management.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preferred.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered.API Integration:Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.Adobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.Create landing pages within Adobe Campaign Classic tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for? Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues.Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledge:Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.SQL:Understanding of SQL queries to work with dataA/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

About The Role Job Title - GN - SONG - MT - Marketing Transformation - LS - Manager Management Level :07 - Manager Location::Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad Must have skills:Marketing Transformation, Lifesciences Job Summary : The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns:Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution:Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design :Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects:Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms:Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization :Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Professional & Technical Skills: In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | Accenture Qualification Experience:8+ years Educational Qualification:MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field

Job Title : CDP Consultant + Consultant + Strategy & Consulting Global Network Song Management Level : 09 - Consultant Location : Mumbai, Bangalore, Gurgaon, Hyderabad, Pune Must have skills : Customer Data Platform, Adobe Experience Platform, Digital Audience Management Good to have skills : Salesforce Marketing Cloud, Tealium Job Summary : As a Digital Marketing Platform Consultant, you will be responsible for designing, building, and implementing strategies to enhance business performance using Customer Data Platforms and other digital marketing tools. Your typical day will involve working with clients to solve customer-facing challenges in sales, service, and marketing, and developing solutions to meet those requirements. Roles & Responsibilities : Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization. Gather business requirements and strategize and build clients digital marketing data management program that delivers high-performance profiles for segmentation, personalization & activation across digital channels. Identify different data sources, approaches to enrich customer profiles/segments in CDP and define use cases across multiple channels/destinations. Design data cleaning, transformation, and integration approach from various data sources into CDP. Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation). Work as a BA or a functional consultant as part of CDP implementation. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered by these solutions. Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Guide towards privacy by design, consent management for customer profile activation across digital marketing channels. Understand and design integrations (including API-based/file-based integrations) between tools/platforms of different vendors/MarTech/AdTech components/data sources. Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best-in-class digital audience management capabilities for clients. Propose and conduct pilots as needed. Professional & Technical Skills : Must Have Skills: Proficiency in Customer Data Platform, Adobe Experience Platform, Digital Audience Management. Strong understanding of marketing processes, data management, data strategy, data integration, marketing & advertising technologies, and their integrations with other technologies. Experience in developing and maintaining digital marketing data management programs. Experience in debugging and troubleshooting digital marketing platforms. Experience in working with marketing technology solutions such as Salesforce Marketing Cloud, Tealium. Additional Information : The ideal candidate will possess a strong educational background in business administration or a related field, along with a proven track record of delivering impactful solutions using digital marketing platforms. This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, or Pune office. Experience : Minimum 5 years of experience is required Educational Qualification : Master of Business Administration / Post Graduate Diploma in Management, Marketing platform Certifications such as Adobe Experience Platform, Salesforce Marketing Cloud, Tealium

Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Assess clients data management & CDP capabilities; provide optimization recommendations. Gather business requirements & build high-performance digital data strategies. Identify data sources, enrich profiles, and define cross-channel use cases. Design data cleaning, transformation, and integration processes into CDP. Recommend improvements across the broader MarTech ecosystem. Collaborate with IT, compliance, agencies, and tech providers for solution delivery. Plan, implement, and integrate CDP solutions (e.g., Adobe Experience Platform). Ensure compliance with data privacy laws (GDPR, CCPA); guide consent management. Design API/file-based integrations across MarTech/AdTech tools. Stay updated with MarTech trends; conduct vendor engagement & pilots. Manage and grow a team of CDP specialists (hiring, training, allocation). Support business development, proposals, and thought leadership.