Marketing Automation Manager

British Council

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This role is open to applicants who already have the legal right to work in India at the time of application. Relocation and visa sponsorship are not available. The British Council supports flexible working, including hybrid arrangements, subject to line manager approval and operational requirements.

Role Context

The British Council is the UK’s international organisation for cultural relations and educational opportunities, working in over 100 countries to build connections, create opportunities, and foster trust. Each year it reaches millions through arts, culture, education, English, and civil society initiatives. Within this, the Global Information Services (GIS) team plays a critical role by delivering reliable information services and driving continuous improvement across the organisation.

As part of GIS, this role provides administrative and application support for the British Council’s global Marketing Automation system, HubSpot. Now a business-critical platform, HubSpot underpins personalised campaigns for English, Exams, and Cultural Engagement, integrating with registration platforms and Salesforce CRM. The role ensures the day-to-day management, data integrity, and ongoing development of HubSpot, supporting global marketing teams in delivering high-volume, customer-facing communications that engage millions worldwide.

Main responsibilities

The role is responsible for the day-to-day support, management, and maintenance of the British Council’s global Marketing Automation system (HubSpot), ensuring system stability and data integrity. This includes managing user roles and permissions, handling administrative tasks such as data imports and field creation, and serving as the first line of support for internal users. The role also supports integrations with systems like Salesforce and web analytics, assists with platform updates, ensures data quality through audits and hygiene checks, and oversees reporting and dashboards to support marketing and sales performance.

In addition, the role contributes to service delivery by monitoring performance, identifying and resolving issues, and ensuring agreed service levels are met. It involves documenting and implementing changes, supporting remedial and preventative measures, and developing scalable workflows, automation sequences, and lead routing processes. The role also maintains process documentation to ensure systems and workflows remain clear, sustainable, and continuously improved.

Role-Specific Skills

Minimum/essential

• Should have supported multiple HubSpot MA releases.
• Experience in development of and support for HubSpot Marketing Hub module

Desirable

• Familiarity with HubSpot technical stack (SQL, APIs, Tables, etc).
• Experience with Power BI and ServiceNow Administration.

Education & Professional Qualification

• Degree level or equivalent
• HubSpot Administrator Certification or Similar

Language Requirements

• The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.