Job
Description
Location: Bhubaneswar (Work-from-Office) Department: Marketing & Growth Compensation: ₹6 LPA Fixed + Performance-Based Variable + Additional Benefits About Ambula: Ambula is a growing HealthTech platform revolutionizing how healthcare is accessed and delivered across India. With user-facing and doctor-facing mobile applications, Ambula enables teleconsultations, lab test bookings, EMR/EHR tools, and ABHA-based health locker integrations—especially in underserved rural and semi-urban regions. Role Overview: As the Head of Marketing , you will own the entire marketing and sales funnel across B2C, B2B, and B2B2C verticals of Ambula. From crafting scalable marketing strategies to driving revenue through user and doctor acquisition, this role demands leadership, innovation, and hands-on execution. Key Responsibilities: Marketing Strategy & Execution Design and execute 360° marketing plans for Ambula’s User App & Doctor App. Oversee brand development, positioning, and digital presence across all channels (organic, paid, social, PR). Build and manage lead generation funnels across urban, rural, and semi-urban audiences. Team Management Recruit, lead, and mentor a cross-functional team of marketing executives, sales agents, MRs, and interns. Collaborate with Product, Design, and Operations teams for integrated campaigns and product-market alignment. Growth & Performance Scale B2C initiatives (user offers, cashback campaigns, ABHA awareness). Expand B2B efforts targeting clinics and doctors via MRs and digital outreach. Drive B2B2C strategies via partnerships with local e-Clinics and retailers. Analytics & Reporting Set and monitor KPIs across acquisition, engagement, and conversion metrics. Report progress and strategies directly to the Founders. Optimize performance through data-driven decisions and A/B testing. What We’re Looking For: Experience in Marketing, preferably with exposure to startup or healthtech environments. Proven leadership in managing both digital and field marketing teams. Basic understanding of performance marketing tools Excellent communication, storytelling, and execution skills. Ability to work in a fast-paced, mission-driven startup environment. Preferred Qualifications: Prior experience in HealthTech, SaaS, or digital healthcare is a strong plus. Experience scaling B2C and B2B marketing functions from early to growth stages. Understanding of Tier 2/3 audience behavior and vernacular campaign management. Perks & Benefits: Competitive compensation with performance-based incentives Direct access and visibility to the Leadership team Opportunity to lead marketing at a fast-scaling healthtech startup Career growth & leadership ownership from day one Join us in building India’s most accessible digital healthcare platform. Show more Show less
