Head of Marketing

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About Company

You join an early-stage, venture-backed EdTech company on a mission to raise the standard of nursing care across India. The platform already supports more than 50,000 nursing students with content created by leading medical professionals. Rapid funding rounds fuel fast growth and product expansion. You become part of a small, mission-driven team where every line of code directly contributes to improving patient outcomes nationwide.

Position Overview

You spearhead the marketing engine for an early-stage, fast-growing education platform. You own strategy, people, and budgets to amplify organic reach and build a brand that inspires millions preparing for competitive exams. Your work scales a multidisciplinary team and converts engagement into sustained growth.

Role & Responsibilities

• You define and execute the overall marketing strategy aligned with the client's growth objectives.
• You lead, mentor, and grow a marketing team of 10+ professionals across creative and digital functions.
• You establish efficient processes for campaign execution, performance tracking, and content quality.
• You drive organic marketing across YouTube, Instagram, LinkedIn, and other channels to boost audience engagement.
• You develop viral and educational content strategies that enhance brand visibility.
• You collaborate with product and content teams to ensure consistent messaging and storytelling.
• You build and strengthen the client's brand voice and positioning within the education and test-prep ecosystem.
• You engage with online communities, influencers, and partners to forge authentic connections.
• You design campaigns that convert audience trust into measurable growth.
• You monitor performance using KPIs such as engagement, reach, conversion, and retention.
• You implement A/B testing and data-driven insights to improve campaign effectiveness.
• You manage marketing budgets efficiently to achieve maximum ROI.

Must have Criteria

• 35+ years of hands-on marketing experience in startups, edtech, or consumer-facing brands.
• Proven track record in organic marketing and building digital communities.
• Strong understanding of social media trends, storytelling, and content virality.
• Experience managing and mentoring creative teams.
• Data-oriented mindset with creative flair and strong execution capability.
• Leadership qualities with the ability to work independently in fast-paced environments.

What We Offer

• Opportunity to shape and scale a brand from the ground up.
• Creative autonomy within a high-performing, passionate team.
• Fast-paced, impact-driven environment with strong growth potential.
• Competitive compensation and flexible work arrangements.