Head of Marketing

Brand & Growth Manager (AI-Savvy, CMO-Track) — 6–8 Years

Location:

Role summary

and

What you’ll own

Brand & positioning

• Define mission, ICPs, category, differentiation; maintain a single source of truth for messaging (web, decks, sales collateral, PR).
• Enforce tone, visual standards, and brand QA across all touchpoints.

GTM & launches

• Plan and ship product/feature launches: narratives, proof (use cases, case stories), enablement kits (battlecards, ROI one-pagers), and post-launch readouts.

Growth & lifecycle

• Build a repeatable funnel: awareness → engagement → MQL/SQL → revenue → expansion.
• Stand up lifecycle programs (email/in-app/webinars/community) with clear segmentation and offer testing.

Digital & performance

• Operate a focused mix (SEO/content, LinkedIn, paid pilots on Google/Meta/LinkedIn) with budget guardrails.
• Drive landing-page and offer experimentation; maintain test backlogs and clean experiment readouts.

Content & social

• Editorial calendar for thought leadership and POV; scale founder/leadership LinkedIn with quality over volume.
• Convert complex product ideas into concise copy, visuals, and narrative decks.

Revenue enablement

• Equip Sales/BD with ICP briefs, competitive tear-downs, objection handling, and sequence templates; align marketing → sales SLAs.

Measurement & ops

• Set north-star + operating metrics (brand search, qualified traffic, MQL/SQL, win-rate, CAC, payback, LTV).
• Build a simple dashboard; run weekly reviews; recommend “stop/scale/fix” actions with cost/impact.

AI-augmented marketing (with guardrails)

• Design prompt libraries and SOPs for research, briefs, drafts, repurposing, and creative ideation.
• Use AI tools to speed insight synthesis and asset production; apply

  human-in-the-loop

  checks for factuality, brand voice, and compliance.
• Track productivity deltas (turnaround time, content velocity, experimentation throughput).

Must-have qualifications

• 6–8 years

  in brand/growth or product marketing in tech (SaaS/FinTech/AdTech/Consumer preferred) with accountable ownership of narrative, web, content, and demand programs.
• Demonstrated wins across

  positioning + GTM + funnel metrics

  (e.g., ↑ qualified pipeline, ↑ win-rate, ↓ CAC/payback).
• Hands-on digital execution (SEO/content, LinkedIn, basic paid), strong copy for web/decks/announcements.

• AI competency:

  practical use of ChatGPT/Claude/Copilot for research synthesis, briefs, first-drafts, and QA; can define prompt standards and review criteria.
• Operator mindset: rigorous planning, crisp comms, agency/vendor management, and budget ownership.

Nice to have

• Experience in payments/fintech, media/adtech, retail, or B2B SaaS.
• Sales enablement depth; event/partner co-marketing; PR fundamentals.
• Light design chops (Figma/Canva) for quick mockups.

Tools you’re fluent with (indicative)

• Analytics & growth:

  GA4, Looker Studio, Amplitude/Mixpanel, Hotjar; A/B (VWO/Optimizely).

• SEO & content:

  Search Console, Keyword Planner, Semrush/Ahrefs.

• Marketing ops & web:

  HubSpot/Marketo (or equivalent), Webflow/WordPress.

• Collab & creation:

  Notion/Confluence, Figma/Canva, Slides.

• AI:

  ChatGPT/Claude/Copilot; prompt templates, brand-voice checks, and fact-checking workflows.

What success looks like (6–12 months)

• A clear, adopted brand narrative and messaging architecture.
• A repeatable growth rhythm with

  measurable lift

  (e.g., +X% qualified pipeline, +Y% win-rate, ↓ CAC/payback).
• Launch discipline with enablement kits and tidy post-mortems.
• AI-assisted ops that

  reduce turnaround time

  and

  increase content/experiment velocity

  without sacrificing quality.

Location & work setup

office-based in Gurugram

How to apply

careers@adgrid.ai

• Resume (PDF)
• 2–3 samples (web pages, decks, campaigns, content, LinkedIn posts you led)
• 4–6 lines on a brand/product you helped position or grow, and the measurable outcome

Equal Opportunity

We welcome applicants from all backgrounds and are committed to a fair, inclusive, and accessible hiring process.