Head of Marketing

Location:

Experience:

Department:

Reporting to:

Role Summary

The Marketing Head will own the entire marketing ecosystem of QwikStories — brand, creator acquisition, paid campaigns, social presence, product marketing and revenue growth. This is a leadership role that requires strong strategic thinking, creativity, data expertise, and hands-on execution.

Key Responsibilities

A. Growth & Strategy

• Build quarterly & annual growth plans aligned with creator acquisition and booking targets.
• Define market positioning for QwikStories, including differentiation from competitors.
• Plan city-wise creator onboarding strategy starting with Hyderabad → Tier 1 → Tier 2.
• Create funnels for Awareness → Signup → Verification → First Booking.

B. Digital Marketing

• Lead performance marketing across Meta Ads, Google Ads, YouTube Ads.
• Optimize CPL, CPA, ROAS for both creators and users.
• Run targeted campaigns for:
• Creator onboarding
• User booking campaigns
• Referral & ambassador programs
• City launch campaigns

C. Social Media & Content

• Build and manage the complete social media strategy (Instagram, YouTube, LinkedIn).
• Oversee daily posting, content calendars, creator stories, reels & brand videos.
• Create viral-focused campaigns around creators, shoot locations, and trends.
• Build testimonial pipelines (reels + quotes + case studies).

D. Creator Ecosystem Campaigns

• Launch incentives for creators
• Execute hyperlocal campaigns around studios, colleges, fashion districts.

E. Branding & Communication

• Create brand guidelines, tone of voice, and the overall visual identity.
• Oversee photoshoots, video ads, digital banners, landing pages, and motion graphics.

F. Analytics & Reporting

• Build dashboards for campaign performance, creator funnel, CAC, retention.
• Conduct weekly cohort analysis for creators and users.
• Own KPIs:
• CAC
• Creator acquisition cost
• First booking rate
• Repeat booking percentage
• Campaign ROAS

G. Team Leadership

• Manage the performance team, social media team, content creators, agencies & freelancers.
• Handle budgeting, hiring, training, and monthly performance reviews.

Requirements

• Experience in marketplace or creator-tech is a huge advantage.
• Strong experience in digital marketing, analytics, and team management.
• Ability to lead large campaigns, events, and launch strategies.
• Highly creative yet deeply data-driven.