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Digii
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Head of Marketing

Head of Marketing

Digii

3 - 12 years

11 - 15 Lacs

bengaluru

Posted:6 hours ago| Platform:

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Skills Required

competitive analysis market research brand awareness customer engagement seo digital marketing product marketing marketing strategy brand building salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Head of Marketing

Marketing |

Lead Digii s marketing engine through its next growth phase. As Head of Marketing, you ll craft bold strategies, fuel demand, shape our brand, and drive product narratives that resonate. Own the story, inspire a high-performing team, and position Digii as the category leader in higher education SaaS.

Apply Here

Key responsibilities include:

Strategy and Leadership:

Define and execute a comprehensive marketing strategy aligned with business goals for rapid yet sustainable growth.
Lead, mentor, and expand a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
Partner closely with the CEO, Product, Sales, and Customer Success teams to align on business objectives and market opportunities.

Brand Building and Positioning:

Establish Digii as the leading brand in the higher education SaaS space, emphasizing its transformative impact on campuses.
Develop and implement brand messaging, tone of voice, and a visual identity that resonates with educational institutions, administrators, and decision-makers.
Build and execute a cohesive PR and media strategy to increase visibility through press releases, media coverage, and interviews.
Ensure consistency in brand messaging and identity across all touchpoints, including digital platforms, marketing materials, and customer interactions.
Regularly measure brand health metrics such as brand awareness, share of voice, and perception, using data to refine strategies.

Demand Generation and Growth Marketing:

Design and execute integrated, multi-channel demand generation strategies that align with buyer personas, driving high-quality leads and expanding the sales pipeline.
Optimize and scale digital marketing efforts across paid channels (Google Ads, LinkedIn, etc.), SEO, content marketing, and email campaigns to maximize visibility and engagement.
Leverage account-based marketing (ABM) techniques to target key decision-makers in higher education institutions, personalizing outreach for maximum impact.

Product Marketing:

Lead go-to-market (GTM) strategies for new product launches and feature updates, ensuring impactful adoption and customer success.
Craft compelling value propositions, messaging, and sales enablement materials tailored to higher education administrators, educators, and decision-makers.
Conduct market research and competitive analysis to continuously refine positioning and pricing strategies.

Customer Engagement and Advocacy:

Build and nurture a strong community of higher education leaders who advocate for Digii.
Leverage customer success stories to create case studies, testimonials, and referenceable customers.
Collaborate with Customer Success teams to identify cross-sell/up-sell opportunities and improve retention rates

Qualifications Must Haves:

8-12 years of experience in B2B SaaS marketing, with at least 3+ years in a leadership role.
Proven track record of scaling a company from 1-10 or leading substantial growth phases.
Expertise in demand generation, content marketing, digital marketing, and product marketing.
Strong understanding of the enterprise SaaS buyer journey, especially in the education sector.
Data-driven mindset with the ability to analyze and interpret metrics for decision-making.
Excellent communication, storytelling, and stakeholder management skills.

Preferred:

Experience marketing to higher education institutions or knowledge of the education SaaS landscape.
Hands-on experience with marketing tools like HubSpot, Salesforce, Google Analytics, and other martech platforms.
MBA in Marketing or related fields from a reputed institution (preferred but not mandatory).

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