Head of Marketing

Role Overview: You will be responsible for the operational leadership and development of our marketing team, both from a technical and disciplinary perspective. Your role will involve coordinating and managing external partners, agencies, and freelancers. You will be translating the company's strategy into operational measures with a focus on sales. Additionally, you will ensure brand management and consistent communication in line with the company's positioning. Your responsibilities will also include managing all touchpoints along the customer journey and establishing and optimizing processes and reporting structures in daily operations. Key Responsibilities: - Operatively lead and develop our marketing team - Coordinate external partners, agencies, and freelancers - Translate company strategy into operational measures with a sales focus - Ensure brand management and consistent communication - Manage all touchpoints along the customer journey - Establish and optimize processes and reporting structures in daily operations Qualifications Required: - Minimum of 5 years of experience in a senior marketing role - Strong leadership skills and coaching abilities - Profound knowledge in holistic marketing - Ability to create structure and provide orientation in dynamic environments - Experience in B2B, B2C, B2B2C, and sales marketing - Familiarity with Web-CMS, SEO/SEA, Marketing Analytics, and Performance Tools - Proactive and solution-oriented work approach with a clear focus on implementation - Excellent proficiency in both German and English Additional Company Details: At Deutsche Dienstrad, you can look forward to flexible working hours, team events, a sense of community, your own company bike, a family-friendly environment, short decision-making processes, a top product, and a purpose-driven focus on sustainability. We prioritize the balance between family and work and are proud members of the Family Pact Bayern, supporting our employees in shaping their family and work life according to their own preferences.,