Head of Marketing

REPORTS TO

DEPARTMENT

LOCATION:

BurdaLuxury is seeking an experienced head of marketing to oversee marketing, brand strategy, and events across its brands in the portfolio, Travel + Leisure India & South Asia and Lifestyle Asia India. This role will work closely with local editorial and sales teams and BurdaLuxury’s Content Studio, along with other cross-functional partners to drive commercial projects and advertising revenue by ideating, building, and executing high-impact marketing campaigns and events. This role will also work on the organisation and production of a number of large-scale signature event projects, brand-led partnership events, and consumer event initiatives. The ideal candidate is passionate about travel, luxury, and media, with a strong understanding of the nuances of the Indian market and the audiences of each brand.

KEY RESPONSIBILITIES

Strategic Execution

• Translate regional marketing strategy into a market-specific plan that supports brand, audience, and revenue goals
• Lead the execution of integrated campaigns across print, digital, social, and experiential channels
• Manage market-level marketing calendar in coordination with editorial, sales, and events teams
• Ensure alignment with regional branding, pricing, and creative frameworks
• Work collaboratively with editorial, sales, social media, and Content Studio teams to develop strong brand guidelines for both brands, with a distinct look and feel and tone of voice

Brand Partnerships & Campaign Delivery

• Work closely with the Content Studio to identify creative opportunities for new marketing concepts, branding development, and events
• Develop a thorough understanding of Travel + Leisure India & South Asia and Lifestyle Asia India to help articulate the brand's GTM proposition in terms of products, initiatives, and events
• Work closely with sales and editorial to develop and conceptualise ideas that generate sponsorship opportunities
• Develop local marketing proposals and oversee end-to-end campaign delivery
• Track ROI and report outcomes to regional leadership

Events & Experiential Marketing

• Oversee planning and execution of flagship events (LSA 50, Travel + Leisure Delicious Dining Awards, Travel + Leisure India’s Best Awards)
• Ensure event concepts align with regional creative direction and deliver against sponsor commitments
• Manage event production budgets and vendor relationships

Marketing Operations

• Collaborate with regional team to oversee digital and physical distribution with support from local admin executive
• Use regional project management tools (Monday.com) to track marketing, creative, and event timelines
• Work cross-functionally with the Regional Content Studio for creative assets, campaign templates, and reporting
• Build a strong database of consumers and target segments to strengthen our guest lists at signature events
• Build a freelancer pool who can support on guest invitation events
• Support the commercial team in pitching key initiatives
• Deliver projects to clear revenue and cost targets

People Leadership

• Manage the India marketing team (2 executives)
• Foster a culture of collaboration, accountability, and continuous learning
• Support the regional rollout of new processes (e.g., project management system, pricing framework, creative asset library)

QUALIFICATIONS

• Bachelor’s degree in marketing or a related field
• 7+ years of events and marketing experience
• Strong communication skills, knowing how to take understand and translate complex ideas to various teams
• Strong creativity and ability to think commercially
• Ability to lead collaboratively within a matrix environment
• Passion for making work that stands out and makes a difference for our audience
• Graphic design ability and strong aesthetic sensibilities are a plus