Head of Marketing

Role Overview:

Head of Brand Marketing and Digital

Key Responsibilities:

Brand & Campaign Management

• Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.
• Conceptualize and lead 360° campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.
• Strategically Drive Brand Solutions in proximity to the sales team.
• Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.
• Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.
• Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).

Sponsorship & Commercial Support

• Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations.
• Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.

Events & IP Marketing

• Drive consumer marketing for existing and new sports IPs—fan acquisition, ticketing campaigns, grassroots outreach.
• Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.

Digital & Performance Marketing

• Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.
• Track analytics and prepare performance reports for campaigns and platforms.

Ideal Candidate:

• 10+ years of experience in

  sports, entertainment, or youth-focused brands

  .
• Proven track record in

  brand building

  ,

  fan marketing

  , or

  sports events/IP campaigns and P&L ownership.

• Strong grasp of digital marketing, social media trends, and content-led storytelling.
• Excellent project management, agency coordination, and communication skills.
• A natural collaborator with a passion for Indian and global sports.