Head of Marketing

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About DoubleTick:

DoubleTick is a Multi-Number Conversational Intelligence and WA CX Platform designed specifically to enable Frontline Executives, Sales Teams, Relationship Managers, Dealerships, Retail Stores WhatsApp Handles and centralise, govern, automate and scale Customer Experience using Business Messaging on WhatsApp by helping brands unlock the true voice of the customer and control CX across 1000s of these individual WhatsApp handles. It boosts operational efficiency by enabling AI Bots, automations, WhatsApp Voice, centralized WhatsApp broadcast and analytics across all WhatsApp handles of the organization.

DoubleTick is recognised as Emerging Technology Partner of the Year by Meta @ WhatsApp Business Summit 2025. Backed by InfoEdge Ventures and BeeNext Singapore, DoubleTick serves over 10,000+ businesses in India and UAE across 100+ verticals. Brands using DoubleTick include IDFC First Bank, MakeMyTrip, Bajaj Finserv, AngelOne, Piramal Finance, Kotak Securities, upGrad, Royal Enfield, CoinDCX, D-Link, ForeverMark, GRT Jewellers, Jaro, SabyaSachi, DarGlobal and more.

For more details, check out our website : https://doubletick.io

Roles and Responsibilities

We are seeking a visionary and data-driven Head of Marketing to helm our global marketing strategy and execution. Reporting directly to the leadership team, this role will shape and elevate DoubleTick.io’s brand, drive demand generation, refine product positioning, and accelerate revenue growth. This is a pivotal opportunity for an entrepreneurial marketing leader to build and execute a high-impact marketing roadmap at a fast-growing SaaS startup.

Strategic Leadership:

○ Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.

○ Oversee brand, product marketing, demand generation, digital marketing,content, PR, and events, ensuring a cohesive and innovative approach.

Team Management & Development:

○ Recruit, mentor, and lead a high-performing marketing team.

○ Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.

Brand & Positioning:

○ Refine DoubleTick.io’s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape.

○ Champion brand consistency and storytelling excellence across all customer touchpoints.

Demand Generation & Growth:

○ Drive pipeline development through integrated marketing campaigns—content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.

○ Optimize marketing spend for maximum ROI and measurable revenue impact.

Product Marketing & Go-to-Market (GTM):

○ Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.

○ Orchestrate product launches, ensuring market readiness and strong audience resonance.

Data-Driven Decision Making:

○ Establish and maintain robust analytics frameworks to track key marketing metrics.

○ Regularly analyze data to inform strategic decisions and refine marketing tactics,focusing on improving conversion, engagement, and retention.

Cross-Functional Collaboration:

○ Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.

○ Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals

You should have :

•  8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.
• MBA from a top-tier business school; a BTech or engineering background is strongly preferred.
• Proven track record of building and scaling marketing teams, implementing processes,and delivering measurable results.
• Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.
• Highly analytical, with the ability to translate data insights into actionable strategies.
• Exceptional communication, leadership, and stakeholder management skills.
• A growth mindset and adaptability, with a passion for exploring new marketing channels,technologies, and strategies

Why Work With Us?

• Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path.
• Challenging Work Environment – Collaborate with large enterprises and solve complex technology problems.
• Career Flexibility – Explore transitions into roles like Product Manager and beyond.
• Supportive Culture – Work with a friendly, approachable team and management that values people.
• Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team.
• Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills.
• in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.