Head of Marketing

Job Title: Head – Marketing

Location:

Industry:

Eligibility:

Language Requirement:

About the Role

The Head of Marketing will lead the overall marketing strategy, brand development, market intelligence, customer insights, and product positioning for a leading automotive brand. This role requires deep understanding of Japanese customer expectations, global brand philosophy, and the ability to bridge Japanese HQ expectations with the Indian market landscape.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies aligned with Japanese HQ vision.
• Drive brand positioning, product communication, and integrated marketing campaigns.
• Plan annual marketing budgets and ensure efficient deployment for maximum ROI.

Brand Management

• Strengthen the brand's identity, ensuring consistency with global brand guidelines.
• Lead brand storytelling across digital, offline, and experiential platforms.
• Manage brand health metrics and drive improvement initiatives.

Product Marketing & Launches

• Lead product communication strategy for new model introductions and updates.
• Coordinate with R&D, Sales, and HQ teams for product planning and positioning.
• Conduct competitor benchmarking and market research for product strategy input.

Market Intelligence & Consumer Insights

• Monitor automotive market trends, customer preferences, and competitive landscape.
• Translate insights into strategic recommendations for marketing, sales, and product roadmap.
• Ensure regular reporting and alignment with Japanese HQ teams.

Digital & Campaign Management

• Lead digital marketing strategy, social media, and online brand engagement.
• Supervise creative development, campaign execution, and performance analytics.
• Collaborate with agencies for content creation, media planning, and 360° campaigns.

Dealer Marketing Support

• Strengthen dealer-level marketing programs, local promotions, and customer engagement activities.
• Provide guidance for local branding, signage, events, and customer experience initiatives.
• Ensure seamless integration of national marketing strategies at regional and dealer levels.

Cross-Cultural Coordination

• Work closely with Japanese HQ for brand alignment, approvals, reporting, and collaborative projects.
• Act as key communication bridge between Indian marketing teams and Japanese leadership.
• Ensure adherence to global standards while adapting strategies for the Indian market.

Team Leadership

• Lead and develop a marketing team across brand, digital, product, and market research functions.
• Drive creativity, innovation, and accountability across the team.
• Foster a culture of collaboration between marketing, sales, and product teams.

Key Requirements

Eligibility

• Only Japanese Nationals Can Apply

• Native Japanese proficiency; strong English communication preferred.

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or equivalent from a reputed institute preferred.

Experience

• 15–22 years of marketing experience

  , ideally in the automotive industry or other premium consumer sectors.
• Prior exposure to Japanese brands, HQ coordination, and international markets is preferred.
• Experience in brand management, product marketing, digital marketing, and campaign leadership.

Skills & Competencies

• Strong strategic thinking and brand-building capability.
• Deep understanding of Japanese customer expectations and global automotive positioning.
• Excellent leadership, communication, and cross-cultural management skills.
• Expertise in digital marketing, consumer analytics, and market research.
• Ability to manage large-scale projects and agencies.