Head of Marketing

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About archVi

PropTech visualization

architecture, design, and storytelling

Brigade, Puravankara, Shriram, Sumadhura, Concorde, and more

Key Responsibilities

B2B Developer-Focused Marketing Strategy

• Create and lead a full-funnel marketing strategy aimed

  exclusively at real estate developers

  .
• Position archVi as the premium partner for project visualizations, virtual tours, and presentation tools.
• Build targeted messaging for developers’ business needs: faster sales, better presentation, customer engagement, and project differentiation.

Lead Generation & Developer Outreach

• Generate qualified leads from developers through digital ads, SEO, email marketing, LinkedIn, industry events, and targeted outreach.
• Develop developer-specific marketing assets (project demo reels, service sheets, before/after showcases, solution videos, ROI presentations).
• Create automated funnels that move developers from awareness → demo → onboarding.

Content & Product Storytelling for Developers

• Write and oversee content:
• Developer case studies
• Project showcase videos
• Features explaining benefits for developer sales teams
• Developer-focused landing pages
• Clearly communicate how archVi helps developers reduce site visits, shorten sales cycles, and improve customer experience.

Collaboration With Sales & Project Teams

• Work with Sales to align campaigns to developer segments (luxury, mid-segment, plotted, townships).
• Provide marketing support materials to help Sales convert developers faster.
• Support launches of new visualization features, tech upgrades, and project-specific demos.

Market Intelligence & Competitor Tracking

• Track real-estate market trends, project launches, and developer campaigns.
• Research competitor visualization agencies, PropTech players, and tools used by developers.
• Use market insights to refine value propositions for developers.

Brand Building in the Real Estate Ecosystem

• Build archVi’s presence across real estate developer communities, conferences, exhibitions, and CREDAI events.
• Develop partnerships with real estate consultancies, channel partner networks, and developer groups.

Team Leadership & Budget Ownership

• Build and manage a strong marketing team (digital, design, content).
• Own the marketing budget and ensure strong ROI from campaigns targeted at developers.

Required Qualifications

• 6–10+ years of marketing experience, with significant exposure to

  real estate, PropTech, or B2B marketing

  .
• Proven ability to market to real estate developers (commercial, residential, luxury, plotted, or mixed-use).
• Strong knowledge of digital marketing, B2B funnels, and high-value lead generation.
• Excellent storytelling skills for explaining visual/tech solutions to non-technical real estate clients.
• Experience working with sales teams that handle B2B developer accounts.
• Ability to manage teams, agencies, and multiple marketing channels simultaneously.

Preferred Qualifications

• Experience in PropTech, real estate marketing agencies, visualization studios, or developer-side marketing.
• Understanding of developer buying cycles, project marketing budgets, and sales processes.
• Connections within the real estate ecosystem (CREDAI, developer networks, channel partners).
• Experience working on marketing for real estate project launches or branding campaigns.

How to Apply

join@archvi.com

HSR Layout, Bengaluru