Head of Marketing

Years Of Exp -

Location -

Company Industry : F&B

Role Overview

We are seeking a hands-on Marketing Head who can lead and execute high-impact marketing initiatives to increase store footfall, product promotion, customer retention, and business growth. This role requires a mix of on-ground marketing execution, ATL/BTL activities, and digital marketing leadership (Offline is the main focus)

The ideal candidate will come from a fast-paced F&B/growth brand environment, having experience of scaling a 0 to 1 journey for brand building, and is someone who understands consumer marketing deeply — from ideation to planning to on-ground execution.

Key Responsibilities

On-Ground & Offline Marketing (Primary Focus)

• Plan and execute local store-level marketing to drive footfall & sampling

• Lead BTL initiatives: food festivals, kiosks, tasting programmed, mall activations, campus tie-ups, community engagement, corporate sampling drives

• Manage ATL campaigns — print, radio, outdoor, retail branding, regional media partnerships

• Build and execute new store launch plans & expansion marketing playbook

• Drive performance by analyzing regional demand patterns & customer insights

Digital & Influencer Marketing

• Oversee organic content and storytelling on digital platforms

• Manage influencers & food content creators for ROI-driven partnerships

• Coordinate with digital partners for basic performance campaigns

• Ensure unified consumer communication across all touchpoints

Leadership & Execution

• Work closely with founders & leadership to align business & marketing goals

• Lead external creative, activation & digital partners/agencies

• Manage budgets, measure marketing ROI & optimize spends

• Build and mentor a small marketing team as the brand scales

Profile Requiremen

• Minimum 7+ years of experience in F&B / QSR / ice-cream/café chains/consumer experience-driven brands

• Strong background in offline activation & ground-level marketing

• Understanding of digital marketing fundamentals (organic, social, influencers)• Data-driven, execution-focused & creative problem-solver

• Ability to work in a fast-moving, entrepreneurial environment