Head of Growth Marketing

Company Description

RentenPe is revolutionizing the residential rental ecosystem by introducing India's first Rent Credit Score, a groundbreaking concept aimed at supporting long-term financial goals and facilitating homeownership. Our mission is to highlight the importance of rent payments and foster trust and transparency between tenants and landlords. We leverage cutting-edge technology and innovative solutions to redefine the journey to homeownership through rent. Our commitment lies in rewarding all stakeholders, including landlords, tenants, and real estate representatives (Brokers).

Role Description

We are seeking a Head of Growth & Marketing to drive user acquisition, retention, engagement, and product-led growth. This role is highly strategic and hands-on, requiring a mix of growth hacking, data-driven marketing, product optimization, and user lifecycle management. The ideal candidate is a growth-oriented leader with strong analytical skills, proven experience in scaling consumer fintech products, and a deep understanding of the Indian digital ecosystem

Key Responsibilities:

1. Growth Strategy & Execution:

 Design and own the growth roadmap aligned with business objectives (activation, retention, monetization, referral).

 Define and execute data-driven growth experiments across funnels: AARRR (Acquisition, Activation, Retention, Referral, Revenue).

 Scale customer acquisition channels (organic, paid, partnerships, affiliate, influencer, community marketing).

 Build ROI-focused paid marketing campaigns (Google Ads, Meta, LinkedIn, UAC).  Own and track key growth KPIs: CAC, LTV, conversion rate, retention, churn

2. Marketing and Brand Building:

 Develop and implement integrated marketing strategies for awareness, trust, and engagement.

 Lead performance marketing, content marketing, SEO/ASO, email automation, and social media.

 Build strong brand positioning for RentenPe in the fintech and Proptech space.

 Manage PR, influencer partnerships, and growth collaborations.

 Drive data-driven creative optimization for campaigns. 

3. Product Growth and Retention:

 Work closely with the product team to design and implement growth loops and virality features.

 Optimize onboarding flow, user journeys, and in-app engagement to improve activation.

 Set up growth-driven product analytics (Mixpanel, GA4, Amplitude).

 Own retention strategies: loyalty programs, reward mechanisms, gamification, lifecycle marketing

4. Leadership & Cross-functional Collaboration:

 Build and lead a growth team (performance marketers, content specialists, product growth analysts)

 Collaborate with tech, product, and operations to align growth initiatives with the product roadmap

 Mentor and upskill team on growth marketing frameworks, data analytics, and automation. 

Skills & Competencies:

 Growth Mindset & Hustle: Ability to execute fast experiments and iterate.

 Analytical & Data-driven: Strong ability to interpret data and translate insights into action.

 Creative & Strategic Thinking: Ability to craft campaigns that resonate with the target audience.

 Excellent Communication: Strong storytelling and brand positioning skills.

 Leadership: Team building, mentoring, and stakeholder management.

Key Requirements:

 Experience: 6–8 years in growth/marketing roles, preferably in fintech, consumer tech, or startup environments.

 Proven track record of scaling a B2C app-based business with strong retention metrics.

 Deep expertise in:

Performance Marketing (Google Ads, Meta Ads, Programmatic)

Product-led Growth & Retention

Data Analytics & Experimentation (Cohort Analysis, Funnel Metrics, A/B Testing)

Familiarity with tools like Mixpanel, Amplitude, GA4, WebEngage, MoEngage.

Strong understanding of Indian fintech ecosystem, credit products, and regulatory landscape.

 Leadership experience: Ability to build and manage cross-functional teams.

 Educational Background: MBA/PGDM in Marketing/Growth or equivalent experience, TIER-I is a plus.

What We Offer:

Compensation:

We look forward to your journey with the RentenPe Rocketship!