Head of Growth Marketing

Head of Growth

Key Responsibilities

• Growth Strategy & Execution: Define, own, and execute the company's overall growth strategy, focusing on market expansion, customer acquisition, and user engagement
• Performance Marketing: Architect and manage a high-impact performance marketing strategy, overseeing campaigns across paid social, search (SEM), and display channels to optimize ROI and drive efficient CAC
• Full-Funnel Optimization: Identify and prioritize key growth levers and initiatives across the entire customer journey, from awareness and acquisition to activation and retention
• Organic Growth: Lead our non-paid acquisition efforts, developing and executing robust SEO and content marketing strategies to increase organic reach, brand awareness, and community engagement
• Product & Cross-Functional Leadership: Collaborate closely with product, engineering, and data teams to influence the product roadmap, prioritize features that drive growth, and ensure all efforts are data-driven and aligned with business objectives
• Experimentation & Analytics: Champion a culture of rapid experimentation. Define, track, and analyze key growth metrics (e.g., CAC, LTV, conversion rates) to uncover actionable insights and continuously optimize our funnels
• Pricing & Monetization: Develop and test new user pricing strategies and promotional offers to drive on-platform conversions and improve unit economics
• Team Leadership: [If applicable, add this line] Build, mentor, and lead a high-performing growth team, fostering a culture of ownership, curiosity, and excellence
  

What We're Looking For

Experience:

• Digital Expertise: Deep, hands-on expertise in building and scaling multi-channel marketing strategies, including proficiency in PPC, SEO, social media advertising, and app install campaigns
• Analytical Mindset: Exceptional analytical skills and a data-first approach. You can translate complex data, metrics, and consumer behavior trends into clear, actionable strategies and recommendations
• Strategic & Tactical: You are both a strategic thinker who can define long-term vision and a hands-on operator who can execute daily campaigns and optimizations
• Consumer-Obsessed: A deep understanding of the consumer journey and a passion for building delightful user experiences that lead to sustainable growth
• Communication: Excellent communication and leadership skills, with the ability to influence stakeholders and align cross-functional teams around a shared vision