Head of Brand Marketing

Job Description

This role is with one of our portfolio company Role: Head of Brand Marketing Location - Gurgaon, Haryana Role & Responsibiliti e s:You will be responsible for strategizing initiatives to elevate the company's brand identity and expand the share of voice for the brand by engaging in brand marketing and community effort s.Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preferenc e.Creation of marketing strategies for multiple categories, in which you make use of the full marketing mi x.Own creation of marketing programs, and multiple key traffic drivers, to acquire new customer s.Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positionin g.Lead & Build Brand, Social & PRImplement brand monitoring tools and strategies to track online mentions and share of voice in the industr y.Measure and report performance of all marketing campaigns, and assess ROI and KPI s. Requirement s: Master degree in Marketing, Business Administration, or any other related field with proven experience in brand marketing, with a minimum of 6 years in a similar ro le.Exceptional written and verbal communication skil ls.Strong understanding of brand marketing and community tren ds.Creative thinking and problem-solving abiliti es.Prior experience of working in FMCG, Ecommerce or Consumer Tech would be an added advanta ge. Show more Show less