Head of Brand Marketing

Brand Head - Bangalore Based

This role is with our client

The company is at an inflection point. The product is loved. The metrics are strong. The timing is perfect. Now they need someone to take this incredible foundation and build a brand that becomes part of India's cultural fabric.

About the Role

Brand Head

The role involves building the brand identity from the ground up, crafting a brand language that's as vibrant and distinctive as the product. Think Zepto's bold irreverence, Flipkart's mass appeal, or Zomato's cultural resonance—the goal is to create a brand that's instantly recognizable and deeply connected with everyday Indians discovering the power of credit.

This is a rare ground-floor opportunity

Key Responsibilities

Brand Strategy & Positioning:

Brand Architecture:

Integrated Marketing Campaigns:

Creative Leadership:

Team Building:

Customer Insights:

Growth Marketing:

PR & Communications:

Partnerships & Collaborations:

What They're Looking For

Must-Have:

• Minimum 7-10 years of brand marketing experience, preferably in B2C companies
• Proven track record of building brands from early stage to scale, preferably in consumer internet, fintech, or e-commerce
• Deep understanding of the Indian consumer mindset and cultural nuances
• Portfolio demonstrating creative excellence and brand impact
• Strong leadership skills with experience building and scaling marketing teams
• Data-driven approach with ability to balance brand building with performance metrics
• Exceptional storytelling and communication skills
• Comfort working in a fast-paced, lean startup environment

Nice-to-Have:

• Experience in fintech or financial services marketing
• Track record of viral or culturally relevant campaigns
• Experience working with limited budgets and maximizing ROI
• Understanding of UPI ecosystem and digital payments landscape

Why This Matters: