Head of Brand Marketing

As a Head of Marketing at our esteemed Banking industry, your role will involve developing and implementing the marketing vision, positioning, and brand architecture for the brand, ensuring alignment with corporate strategy and values. Your key responsibilities will include: - Leading the annual marketing plan by setting objectives, budgets, forecasting, ROI targets, and ensuring accountability across the marketing team. - Overseeing customer acquisition campaigns across various channels including digital, offline, partnership marketing, and branches. - Driving product-marketing strategy by collaborating with product teams for new launches, identifying target segments, value proposition, competitive differentiation, pricing communication, and go-to-market roll-out. - Building and optimizing omni-channel customer journey experience, managing brand communication & reputation, and leveraging marketing analytics and insights for segmentation, customer lifetime value, campaign performance metrics, and more. - Leading and mentoring the marketing organization by setting up the required structure, building talent and capability, and collaborating with other functions to ensure marketing activities are compliant, measurable, and drive business outcomes. - Managing the marketing budget, optimizing spend across channels, and driving innovation in marketing by exploring emerging channels, new partnerships, fintech collaborations, and personalization at scale. As a part of Workassist, an online recruitment and employment solution platform based in Lucknow, India, we aim to provide a seamless job search experience for job seekers worldwide. With a network of over 10,000+ recruiters, we assist employers in recruiting talented individuals from various sectors including Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal. If you are seeking a new challenge, a great work environment, and an opportunity to take your career to the next level, we invite you to apply today. We are excited to welcome you to our team! For more opportunities and to explore a seamless job search experience, visit our website: [Workassist Website](https://bit.ly/3QBfBU2).,