Head of Growth Marketing

Role Overview: As a Marketing Manager, you will lead a high-performing team to develop and execute strategic marketing initiatives across various functions such as performance marketing, events, social media marketing, product marketing, and partnerships. Your main goal will be to create and implement a marketing plan that aligns with the overall business objectives, balancing long-term brand building with lead generation and quick wins to meet targets. Utilizing data and analytics, you will drive decision-making and measure marketing effectiveness, fostering a culture of structured experimentation and iteration to stimulate growth. Additionally, you will be responsible for cultivating mutually beneficial relationships with new and existing partners and managing the marketing budget to ensure sustainable bottom-line growth. Key Responsibilities: - Lead a high-performing team to create and implement strategic marketing initiatives across different marketing functions - Develop and execute the marketing plan in alignment with overall business objectives - Utilize data and analytics for decision-making and measuring marketing effectiveness - Build win-win relationships with new and existing partners - Manage the marketing budget to drive sustainable bottom-line growth Qualifications Required: - Degree in Marketing, Business Administration, or a related field - Prior experience in a similar role with a successful track record - Strong expertise in Growth Hacking, Social Media/Viral Marketing, demand generation, customer acquisition funnel, and performance marketing - Good knowledge of Campaign Management Tools (e.g., Active Campaign) and Web Analytics Tools (e.g., Google Analytics) - Highly goal-driven with the ability to thrive in fast-paced environments - Strong analytical skills with a comfort in dealing with numerical data - Excellent communication and interpersonal skills - Proficiency in building relationships and collaborating with various stakeholders in matrix environments,