Category Manager

Job Description

About the Company What's Agrim doing? In a perfect world, we would take products from the manufacturers and deliver them directly to the farmers, like how Swiggy and Zomato deliver food. But it's too expensive for farmers to do that. Plus, farmers also need advice on farming, which requires local knowledge. So, we're creating a platform for local shops that farmers trust. We're making a system where stores can get the farming supplies they need just-in-time. We offer a big selection of 20,000+ products to these stores, which is way better than other options. We use technology to keep our costs low, stay asset-light and make sure we can reach every part of the country. We're focused on making things better bit by bit and letting compounding do the magic. About the Role You will be responsible for driving the growth and profitability of specific product categories within our agricultural product portfolio. Reporting to the Head of Categories, you will lead the development and execution of category strategies, product assortment plans, pricing strategies, and promotional initiatives to maximize sales and customer satisfaction. You will collaborate closely with cross-functional teams to identify market opportunities, analyze customer needs, and optimize product offerings to meet the diverse needs of farmers and agricultural suppliers across India. Responsibilities Develop and implement category strategies and plans aligned with Agrim's business objectives, target market segments, and competitive landscape. Define category growth goals, product assortment strategies, pricing strategies, and promotional calendars to drive sales and profitability. Lead the selection, sourcing, and procurement of products within assigned categories to ensure a diverse and competitive product assortment. Identify market trends, customer preferences, and competitive insights to inform assortment decisions and optimize product mix. Develop pricing strategies and promotional campaigns to maximize revenue, margin, and market share. Analyze pricing elasticity, competitive pricing dynamics, and promotional effectiveness to identify opportunities for pricing optimization and revenue growth. Collaborate with inventory planning and replenishment teams to manage inventory levels and optimize stock levels within assigned categories. Monitor inventory turnover, stockouts, and excess inventory to ensure optimal inventory management and minimize inventory holding costs. Collaborate closely with cross-functional teams, including merchandising, marketing, sales, operations, and finance, to align category strategies with business objectives and customer needs. Utilize data analytics and market research to analyze category performance, customer behavior, and market trends. Identify opportunities for new product development and innovation within assigned categories. Work with product development teams to conceptualize, develop, and launch new products that meet customer needs and differentiate Agrim's offerings in the market. Monitor category performance against key performance indicators (KPIs) and targets. Qualifications Bachelor’s or master’s degree in business administration, Marketing, or a related field. 4+ years of experience in category management, product management, or merchandising, preferably in the agriculture or retail industry. Strong understanding of category management principles, product assortment planning, pricing strategies, and promotional tactics. Excellent analytical, strategic, and problem-solving skills, with the ability to analyze data, identify trends, and develop actionable insights and recommendations. Proven track record of driving sales, profitability, and market share growth through effective category strategies and initiatives. Strong negotiation, communication, and interpersonal skills, with the ability to build relationships and influence at all levels of the organization. Experience in managing cross-functional teams and collaborating with stakeholders across multiple departments. Proficiency in data analysis tools and software, such as Microsoft Excel, SQL, or Tableau. Knowledge of agricultural products, market dynamics, and customer needs and preferences is a plus. Passion for agriculture and a desire to make a positive impact on the lives of farmers and agricultural communities. Required Skills Revenue Gross Margins Engagement Conversion rate AOV Cart abundant rate In stock rate Inventory Turns Return rate / RTO PDC Search visibility/ conversion rate Product assortment planning and effectiveness Pricing competitiveness NPS Category marketing planning – promos and performance Delivery TAT Requirements: Bachelor’s or master’s degree in business administration, Marketing, or a related field. 4+ years of experience in category management, product management, or merchandising, preferably in the agriculture or retail industry. Strong understanding of category management principles, product assortment planning, pricing strategies, and promotional tactics. Excellent analytical, strategic, and problem-solving skills, with the ability to analyze data, identify trends, and develop actionable insights and recommendations. Proven track record of driving sales, profitability, and market share growth through effective category strategies and initiatives. Strong negotiation, communication, and interpersonal skills, with the ability to build relationships and influence at all levels of the organization. Experience in managing cross-functional teams and collaborating with stakeholders across multiple departments. Proficiency in data analysis tools and software, such as Microsoft Excel, SQL, or Tableau. Knowledge of agricultural products, market dynamics, and customer needs and preferences is a plus. Passion for agriculture and a desire to make a positive impact on the lives of farmers and agricultural communities. Show more Show less