Business Development Manager

Location:

Type:

Experience:

retail store sales, bulk gifting, B2B/white-labelling, corporate programs, tie-ups/alliances, aggregators (Zomato/Swiggy), designer cakes and catering

strategy + execution

Revenue Leadership & Strategy

• Create channel-wise GTM plans with monthly/seasonal targets (Rakhi, Diwali, wedding season).
• Own P&L levers: pricing, discount governance, AOV, repeat rate, CAC/payback, margin discipline.
• Build a rolling 90-day sales calendar aligned with operations capacity.

Channel Ownership

• Retail Store Sales:

  Footfall programs, local alliances, menu/VM-driven AOV growth, in-store CRM.

• Bulk Gifting & Corporate:

  Prospect CXOs/HR/Procurement; rate cards, SLAs, catalogs, sampling engine.

• Event Partnerships/Tie-ups:

  Planners, venue owners, hotels—commission frameworks & joint promos.

• White Labelling/B2B Edibles:

  MOQs, SOPs, pricing, contracts; onboard and retain reseller partners.

• Aggregators (Zomato/Swiggy):

  Multi-location launch/optimization, menu curation, ads, ratings.

• Designer Cakes & Catering:

  Lead-gen flows, consultations, tastings, upsell/cross-sell pathways.

Pipeline, CRM & Process

• Implement & enforce CRM (Bigin): 100% lead capture, <2 hr first response, follow-up cadences.
• Build dashboards for channel revenue, conversion, AOV, cycle time, DSO, margin.
• Standardize proposals, BOQs, rate cards, MOUs; ensure documentation & collections discipline.

Team Building & Coaching

• Hire and manage field execs, sales coordinators, aggregator lead, studio/café sales roles.
• Weekly reviews, call audits, objection handling library; performance-linked incentives.

Cross-Functional Execution

• Work with Operations/Kitchen for feasibility & capacity; with Marketing for campaigns & content; with Finance for pricing, credit, collections; with HR for hiring & training.

Governance & Compliance

• Enforce data hygiene, brand standards, discount thresholds, credit policies and collection SLAs.
• Maintain accurate records for audits, franchise/investor diligence.

• Monthly revenue to company target (e.g., ₹50L+); channel mix with margin protection (bakery net 12–20%, gifting 20–35%).
• Lead response time < 2 hours; bulk gifting conversion uplift to ≥20%.
• Store: AOV/footfall growth; Aggregators: rating ≥4.3, cancellations <2%, on-time dispatch ≥98%.
• Corporate accounts onboarded/month; DSO improvement; discount leakage ≤ threshold.

• 5–7 years in sales/business development in F&B/events/gifting, with multi-channel ownership.
• Proven success in B2B/corporate sales, partnerships, and aggregator growth.
• Strong negotiation, relationship-building, and presentation skills (Hindi & English).
• Hands-on with CRM (Bigin/HubSpot), Excel/Sheets, and data-led decision making.
• High ownership, persistence, and comfort with on-field travel.

• Commercial acumen & pricing discipline
• Hustle + rigor (process + speed)
• Team leadership & coaching
• Customer-first communication & consultative selling
• Planning around seasonality (Rakhi/Diwali/Weddings)

• Competitive fixed + performance incentives linked to revenue, margin and collections.
• Travel reimbursement for field work.