137 Atl Btl Jobs - Page 6

Job Title: Client Servicing Executive ( Mainline and digital ) Act as a key point of contact between the agency and clients. Understand client briefs and coordinate with internal teams to deliver effective campaigns. Required Candidate profile Manage end-to-end execution of ATL & BTL campaigns — including TV, Radio, Print, and OOH, digital media , digital platforms . should have digital & mainline exp.

Candidate will be responsible for Marketing (Bus/ Truck) Candidate will take care ATL, BTL, Road Shows,Event, product display,dealer handling.

Key Responsibilities and Attributes: 1. Marketing/Campaign Effectiveness- ATL/ BTL: Drive marketing campaigns to ensure high ROI. Oversee campaign ideation, budgeting, execution, and optimization. Ensure timely delivery of campaigns and achieve results proportionate to goals. 2. Campaign Management: Lead campaign ideation, budgeting, execution, and optimization processes. Ensure timely delivery of campaigns with measurable results. 3. Data Analysis & Reporting: Regularly analyze performance metrics. Provide comprehensive reports to track progress and impact. 4. Agency Performance Review and Plan: Collaborate with external agencies to align with organizational goals. Conduct regular reviews of agency deliverables to ensure quality and effectiveness. 5. Vendor Relationship & Management: Strengthen and enhance relationships with vendors. Manage vendor contracts and performance. 6. Original Thinking and Process Improvement: Foster innovation and creative problem-solving within the team. Implement new ideas to enhance sales, campaign effectiveness, and overall process improvement. 7. Initiative and New Ideas: Encourage and capture innovative ideas from the team. Demonstrate new approaches that lead to better outcomes in campaigns or processes. 8. Client Review: Handle client reviews and resolve conflicts. Ensure regular updates on account progress and status. 9. Business Development: Contribute to business development presentations and cluster sign-ups. Ensure success in securing new business opportunities. 10. Team Management: Oversee and coordinate activities of team members to achieve organizational goals. Provide leadership and direction to the team. Monitor team performance and provide motivation and development. Allocate resources effectively to maximize productivity. Foster strong internal relationships to support team and organizational success. Interested candidate please share your resume at pranjal.upadhyay@acrocorp.com or share the references on the same.

Marketing Strategy (Pan India) - Devising of annual Marketing Plan, Budgeting & Marketing Calendar – ATL/BTL/TTL. Market Analysis - Market Research: Product Research & Consumer Research. Required Candidate profile Candidate will be responsible for developing and executing strategic publicity campaigns that enhance brand visibility, manage public perception, and drive engagement across multiple platforms.

Role & responsibilities The role is responsible to execute, monitor and co-ordinate all the marketing & brand activities at project level across portfolio of the organization in Punjab region by creating communication across media, managing the media planning & buying and innovating consistently in Marketing activities. Other duties include coordinating brand activation initiatives, events, and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise. Preferred candidate profile Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Key Accountabilities Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise Key Functions & Responsibilities Strategic To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Operational To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc. To track actual spends and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive achievement of sales targets To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities, and, based on the same undertake timely market intervention. Perks and benefits As per Company norms

Roles and Responsibilities Develop marketing strategies for assigned brands to achieve business objectives. Plan, execute, and manage ATL/BTL campaigns across various channels (online & offline). Collaborate with cross-functional teams to ensure seamless brand communication. Conduct market research to identify trends and opportunities for growth. Analyze campaign performance data to optimize future initiatives.

Role & responsibilities: Outline the day-to-day responsibilities for this role. Preferred candidate profile: Specify required role expertise, previous job experience, or relevant certifications. Perks and benefits: Mention available facilities and benefits the company is offering with this job.

Job Description Position : Key Account Executive Modern Trade (Adhesives) Company : Astral Adhesives Limited Locations : Mumbai, Bangalore, Chennai, Ahmedabad, Delhi Experience Required : 2-5 years in Modern Trade or Channel Sales , preferably in Adhesives, Building Materials, or Hardware industry About the Role: Astral Adhesives is looking for dynamic and experienced Key Account Executives to drive growth in the Modern Trade channel across major metro cities. The candidate must have experience managing sales and operations with large-format retail stores, and should come from a background in adhesives, hardware, or related building material categories . Key Responsibilities: Modern Trade & Key Account Management: Handle major modern trade clients and chains dealing in adhesives, hardware, or building materials. Manage listing, pricing, inventory, and promotional activities in key retail chains. Ensure timely order fulfillment and stock availability across locations. Sales Growth & Channel Expansion: Achieve monthly and quarterly sales targets through active store management. Drive secondary sales and monitor SKU-wise performance. Work closely with distributors for timely supply and billing coordination. Product Visibility & Merchandising: Implement visibility drives, planograms, and branding initiatives in-store. Ensure adherence to company merchandising guidelines and shelf hygiene. Organize in-store activations, demonstrations, and promotions to drive engagement. Market Intelligence & Reporting: Track competitor activity, pricing, and promotional strategies. Generate and analyze daily/weekly sales and stock reports. Provide insights to the marketing and product teams for decision-making. Key Skills & Attributes: Prior experience in adhesives, construction chemicals, hardware tools, or related sectors Strong relationships with modern trade partners in the region Understanding of product movement, shelf-space management, and scheme execution Proficiency in Excel, reporting tools, and good communication skills Willingness to travel and manage multi-city operations if needed Qualifications: Graduate or MBA in Sales/Marketing 2-5 years of experience in Modern Trade or Institutional Sales Experience in the adhesive or hardware industry is mandatory/preferred Apply Now: Send your updated resume to ramesh.chaudhary@astralltd.com or contact via WhatsApp at 8353912032

•Macroeconomy analysis for mid-term strategy & policy making •Continuously/periodically study Industry/Market/Competitor/Customer trends •Upgrading the existing Web & Digital marketing •Support to BU’s new project •Brand awareness, branding strategy Required Candidate profile •Marketing strategy development experience in Agriculture & Automobile company. •Business impact result oriented approach •Exposure in handling techno commercial aspects. •Quick learner,flexible

Job Summary: We are seeking a visionary and results-driven Head of Marketing with a minimum of 15 years of experience in strategic and hands-on marketing leadership. The ideal candidate will possess deep expertise in ATL (Above The Line) and BTL (Below The Line) marketing activities, demonstrate a proven track record of driving brand transformation , and directly contribute to sales growth through innovative marketing strategies. Key Responsibilities: Develop and implement comprehensive marketing strategies aligned with business objectives. Oversee and manage all ATL and BTL marketing initiatives across channels including print, digital, events, trade, and PR. Lead, mentor, and grow a high-performing marketing team to deliver consistent results. Reposition and revitalize the company's brand image to enhance market perception and customer engagement. Collaborate with sales and product teams to align marketing initiatives with business goals and revenue targets. Measure and report on campaign performance, ROI, and key KPIs, using data-driven insights to optimize future initiatives. Manage budgets efficiently and ensure all campaigns are delivered on time and within scope. Serve as the companys brand custodian, ensuring consistent messaging and positioning across all touchpoints. Requirements: Minimum 15 years of progressive experience in marketing, including leadership roles. Strong expertise in both ATL and BTL marketing. Demonstrated success in building and executing marketing strategies that directly impacted sales and business growth. Experience in managing and motivating cross-functional teams. Strategic thinker with creative flair and hands-on execution capability. Excellent communication, leadership, and stakeholder management skills. Preferred Qualifications: MBA in Marketing or a related field. Experience in [insert industry, if applicable, e.g., FMCG, Retail, Real Estate, etc.]. Familiarity with modern digital tools and platforms (CRM, SEO, Performance Marketing, etc.). What We Offer: A leadership role with significant impact and autonomy. Dynamic and fast-paced work environment. Opportunity to shape the future of a growing brand. Salary is not a constraint for the right candidate .

Develop innovative marketing strategies Analyse market trends to capitalize on opportunities for growth. Create communication campaigns that resonate with target groups Drive brand positioning Required Candidate profile Min 5 yrs exp in marketing in FMCG/FMCD Expert in implementing modern marketing strategies Exp in digital marketing/analytics/campaign optimization Job location - Kochi, Kerala.

Role & responsibilities We are looking for a talented and experienced marketing and communication manager to join our team. The ideal candidate will have a proven track record of success in developing and executing marketing campaigns that achieve measurable results for luxury brands. They will also be a creative thinker with a passion for storytelling. Preferably from Luxury Real Estate, Automobile, FMCD industry. Responsibilities: To be the custodian of the brand across all customer touch points. Develop and execute 360 Degree marketing strategies that align with the company's overall business goals Manage the marketing budget and track ROI Work with the creative team to develop marketing materials, Create and manage marketing content Measure and analyze the results of marketing campaigns Creative and Media agency coordination, Vendor Sourcing and Negotiation, BTL activation Planning and execution. Internal And External Stakeholder Management. Strong understanding of marketing principles and best practices Must have knowledge of NCR region. Preferred candidate profile Good Communication Skills Females are Preferred Good Experience in ATL and BTL Immediate Joiners are Preferred Interested Candidates can share the resumes on siddharth.agarwal@godrejproperties.com or call me on 7017929627