B2B Marketing Manager

5 - 7 years

12 - 15 Lacs

Posted:8 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities


Lead Generation & Growth

Drive multi-channel lead generation via partnerships, events, LinkedIn, Instagram, outbound email/LinkedIn outreach, and paid digital ads

Develop and optimize ROI-driven marketing plans targeting B2B clients

Brand & Campaign Strategy

Own brand positioning and strategy to establish market differentiation

Plan and execute marketing campaigns aligned with business goals

Manage end-to-end event marketing, including corporate and industry events

Content & Client Engagement

Oversee content marketing strategy to engage and nurture prospects

Collaborate with sales for client engagement initiatives and sales enablement

Technology & Innovation

Leverage AI-based marketing tools and automation to improve efficiency and outcomes

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