B2B Marketing Manager

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About the Role

We are seeking a high-ownership B2B Marketing Manager to build and scale partner programs and integrated campaigns within the Microsoft ecosystem. The ideal candidate is a "full-stack" marketer who can enter new territories from zero, manage end-to-end demand generation, and simplify complex technology stories into compelling content. You will be responsible for driving growth for Microsoft-centric products like Azure and Microsoft 365 through strategic GTM planning and community building.

Key Responsibilities

● Integrated Campaign Strategy: Design and launch marketing campaigns focused on lead generation for Microsoft-centric services.

● Market Entry & GTM Execution: Build market presence in new territories through competitive research and the creation of complete GTM asset libraries (landing pages, sales decks, email sequences etc..).

● Content Creation & Storytelling: Independently develop technical and creative assets, including case studies, white papers, blogs, video scripts, and high-impact social media reels.

● Demand Generation & Pipeline Management: Manage the full lead lifecycle, from initial social or web inquiry through qualification and sales handoff, optimizing the journey.

● Data-Driven Optimization: Use software to monitor campaign performance, reduce bounce rates, and improve conversion ROI.

● Account-Based Marketing (ABM): Execute targeted campaigns to engage high-value enterprise accounts interested in Microsoft cloud solutions.

Required Skills & Experience

● Experience: 4-5+ years in B2B tech or SaaS marketing.

● Execution Track Record: Proven ability to scale organic reach and achieve significant growth.

● Microsoft Knowledge: Familiarity with Azure, Microsoft 365, and partner programs is a major advantage.

● Content Mastery: Skilled in Canva, Webflow/WordPress, and basic video production for LinkedIn and other B2B platforms.

● Communication: Exceptional written and verbal skills with experience in consultative environments.