B2B Marketing Manager

B2B Marketing Manager

Location:

Employment Type:

Work Arrangement:

About the Role

B2B Marketing Manager

Key Responsibilities

• Develop, plan, and execute B2B marketing strategies to drive lead generation and revenue growth.
• Oversee multi-channel marketing campaigns across digital, email, content, and paid media.
• Manage the marketing funnel, from awareness to conversion, optimizing for performance.
• Create high-quality marketing content such as case studies, white papers, blog posts, and presentations.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Collaborate with the sales team to align marketing initiatives with sales objectives.
• Track campaign performance and prepare reports with data-driven insights.
• Manage marketing budgets and ensure efficient use of resources.
• Build and maintain strong relationships with external partners, agencies, and vendors.
• Support brand development and corporate communication strategy.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of B2B marketing experience, ideally in SaaS, tech, consulting, or related industries.
• Strong understanding of digital marketing, lead generation, and marketing automation.
• Hands-on experience with tools such as HubSpot, Salesforce, Mailchimp, Google Analytics, etc.
• Excellent content writing and communication skills.
• Strong analytical ability with experience measuring campaign ROI.
• Ability to manage multiple projects in a fast-paced environment.
• Strategic thinker with strong execution capability.

Preferred Skills (Nice to Have)

• Experience in ABM (Account-Based Marketing).
• Familiarity with SEO/SEM, PPC, and paid advertising platforms.
• Experience collaborating with design teams or using design tools (Canva, Figma).
• Knowledge of CRM workflows and conversion optimization.

Additional Requirements

• Must currently reside in Australia.
• Must have legal working rights in Australia.

What We Offer

• Competitive salary package and performance bonuses.
• Flexible working arrangements (remote/hybrid).
• Professional development and training opportunities.
• A supportive and collaborative team culture.
• Opportunity to work on impactful, high-visibility marketing initiatives.