B2B Marketing Manager

Job Title: B2B Marketing Manager

• Develop and execute multi-channel

  B2B marketing strategies

  to drive lead generation and pipeline growth.
• Build targeted campaigns for different stages of the SaaS funnel (awareness activation conversion retention).
  
• Work closely with sales to ensure marketing-qualified leads (MQLs) align with Ideal Customer Profiles (ICPs).
  

Campaign Management

• Plan and execute

  email marketing

  ,

  LinkedIn ads

  ,

  content marketing

  ,

  PPC

  , and

  retargeting campaigns

  .
• Manage

  trial onboarding sequences

  , lifecycle emails, and customer engagement workflows.Coordinate product launches and announcements in sync with customer success and product teams.

Content & Brand

• Create and oversee thought-leadership content: blogs, case studies, whitepapers, and webinars.
  Support brand positioning in AdTech / SaaS ecosystems (events like Affiliate Summit, Martech conferences).
• Manage website content, SEO optimization, and landing page performance.
  

Required Skills & Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA preferred).

  38 years of experience

  in B2B SaaS or AdTech marketing.
• Strong understanding of

  SaaS sales funnels.

• Proficiency in analytics platforms: Google Analytics, SEMrush, LinkedIn Campaign Manager.
  
• Excellent communication, storytelling, and copywriting skills.
  
• Comfortable working with data and conversion metrics.
  
• Creative mindset with a bias for testing, experimentation, and continuous learning.
  

Nice to Have

• Experience marketing

  AdTech, MarTech, or compliance/SaaS tools

  .
• Familiarity with affiliate or partner marketing ecosystems.
  
• Basic design or video editing skills (Canva, Figma, or Adobe).
  
• Experience managing paid campaigns with performance accountability.