B2B Marketing Manager

Role Overview: As an EdTech Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote EdTech products and services to both B2B and B2C audiences. You will collaborate with cross-functional teams to create compelling marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Key Responsibilities: - Marketing Strategy Development: Develop and implement comprehensive marketing strategies targeting both B2B and B2C audiences in alignment with company goals. - Segmentation and Targeting: Identify and define target customer segments within the education industry for effective marketing campaigns. - Content Creation: Create engaging content like blog posts, whitepapers, webinars, videos, and social media posts to attract and engage the target audience. - Digital Marketing: Manage digital marketing campaigns including SEO, SEM, email marketing, and social media advertising to generate leads and drive conversions. - Collaboration: Work closely with the sales team to support B2B sales efforts by providing marketing collateral, sales enablement materials, and lead generation initiatives. - Data Analysis: Analyze marketing campaign performance, track key metrics, and adjust strategies to optimize ROI. - Market Research: Stay updated on industry trends and competitive landscape to identify opportunities and threats. - Brand Management: Ensure consistent branding and messaging across all marketing channels and materials. - Budget Management: Manage the marketing budget effectively to maximize results and ROI. Qualifications: - Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus. - Proven experience in marketing roles, with a minimum of [X] years in B2B and B2C marketing within the EdTech or education industry. - Strong understanding of digital marketing channels and strategies. - Excellent written and verbal communication skills. - Proficiency in marketing tools and software such as Google Analytics, SEO tools, email marketing platforms, and social media management tools. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Creative thinker with a passion for education and technology. - Strong project management skills and ability to manage multiple campaigns simultaneously.,