B2B Marketing Manager

Role Overview

B2B Marketing Manager

Key Responsibilities

• Develop and execute

  B2B marketing strategies

  targeting U.S.-based property developers, operators, and enterprise clients.
• Build and strengthen

  Amenify’s brand positioning

  in the U.S. real estate and proptech ecosystem.
• Plan and manage

  multi-channel marketing campaigns

  across email, LinkedIn, paid media, and events to drive qualified leads.
• Collaborate with the U.S. sales and operations teams during

  night overlaps (Wednesdays)

  for campaign alignment and performance reviews.
• Drive

  social media marketing

  initiatives — creating engaging posts, thought-leadership content, and industry insights for LinkedIn and other professional platforms.
• Identify opportunities to feature Amenify in

  news articles, press releases, podcasts, and industry discussions

  to increase visibility.
• Create and maintain high-quality

  marketing collateral

  including pitch decks, brochures, case studies, and client presentations.
• Track, analyze, and report campaign performance metrics to optimize ROI and ensure measurable business outcomes.
• Stay updated on

  market trends, competitor activities, and U.S. real estate developments

  to inform future marketing strategies.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 4–7 years of experience in

  B2B marketing

  , preferably in

  real estate, SaaS, or service-based startups

  with U.S. market exposure.
• Exceptional

  communication and presentation skills

  — both written and verbal.
• Strong knowledge of the

  U.S. B2B ecosystem

  , including market dynamics and partnership models.
• Hands-on experience with

  social media marketing

  , especially LinkedIn and paid campaigns.
• Familiarity with

  marketing automation tools, CRM systems, and analytics platforms

  .
• Proven ability to create

  newsworthy narratives

  and manage PR or podcast collaborations.
• Creative thinker with a strategic and data-driven mindset.