B2B Marketing Manager

Job Role: B2B Marketing Manager Location: JP Nagar, Bangalore Job Type: On site Company Description: Since 2018, Hello Mentor has been India's No. 1 NEET Counselling platform for UG & PG medical aspirants. Our 250+ experts have guided over 5 lakh+ students, & mentored 35K+ future doctors. Hello Mentor is also the home to India's largest Medical Expo with 10K+ annual attendees. We offer personalized mentorship & data-driven insights for a simplified NEET counselling journey. Job Description: 1. B2B Marketing Strategy & Execution Develop and execute integrated B2B marketing strategies to build brand awareness, generate qualified leads, and support business development objectives. Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns. Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped opportunities. Collaborate with the creative and content teams to produce high-quality marketing materials tailored to the B2B audience. 2. Sales Strategy & Lead Generation Design and implement a robust sales strategy targeting NEET coaching institutes, academic institutions, and school managements. Proactively identify potential clients through market research, networking, and cold outreach. Travel across various states to meet decision-makers, pitch our services/products, and close deals. Maintain a healthy sales pipeline and ensure smooth progression from lead acquisition to conversion. 3. Client Relationship Management Build strong and trustworthy relationships with B2B clients to ensure long-term business growth. Act as a strategic advisor and main point of contact for clients, offering timely support and addressing any concerns or queries. Ensure high levels of client satisfaction, retention, and loyalty through regular engagement and performance reviews. Gather and relay client feedback to internal teams for continuous improvement. 4. Collaboration & Reporting Coordinate closely with internal teams including product development, sales, and marketing to align objectives and ensure seamless execution. Track and report performance metrics across marketing campaigns and sales conversions using CRM tools like Zoho. Analyze campaign and sales data to optimize strategies, improve ROI, and support decision-making with actionable insights. Qualifications: Master’s degree in marketing, Business Administration, or related discipline. Minimum 4+ years of experience in B2B marketing and sales with a demonstrable track record of success. Proficiency in CRM platforms (e.g., Zoho) and digital marketing tools. Solid experience in content marketing, email marketing, LinkedIn B2B outreach, and paid ad campaigns. Exceptional communication, negotiation, and relationship-building skills. Strong analytical mindset with the ability to interpret data and trends to inform business decisions. Capable of managing multiple projects and working under pressure in a fast-paced environment. Willingness to travel extensively as part of client acquisition and engagement. CTC & Other Benefits Details: CTC Up to 10 LPA Paid Annual Leaves Long vacation during new year Laptop and Phone Provided PF, Health Insurance, Team Lunches Great job satisfaction Immense learning & personal development