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4.0 - 7.0 years

7 - 9 Lacs

Mumbai, Mumbai Suburban, Mumbai (All Areas)

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Responsible for creating and executing marketing strategy. lead marketing campaigns, evaluate marketing performance metrics, and collaborate with internal teams. Should have an experience in ATL, BTL, Marketing Collaterals & Vendor Management. Required Candidate profile You should have a strong marketing background with excellent communication skills and attention to detail. Perks and benefits Plus incentives & company variables

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3.0 - 6.0 years

15 - 30 Lacs

Bengaluru

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Responsible for the role of P&L of product, Brand Activation, New Product Launches Sandeep 9810447077

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5.0 - 10.0 years

0 - 0 Lacs

Hyderabad

Hybrid

RESPONSIBILITIES: To effectively manage all short term and long term brand plans, across the complete marketing mix, working closely with team members in Product Development, PR and Sales. To be responsible for the development and execution of comprehensive brand plans that demonstrates knowledge of trends, positioning, rationale and the brand's role in the category. Brand building through meaningful storytelling, campaigns, and effective marketing strategies. GTM strategies for new product launches Identify new and emerging marketing channels. To be accountable to the Commercial Director for the protection of brands and the sign off of all brand guidelines and prepare monthly / quarterly reports on budgets. To oversee the management and awareness of brand / product launches on time. To manage the digital strategy and content direction for all brands. To proactively ensure the creation of marketing collateral for trade, consumer and online is being developed in line with plans. Analyze consumer behavior to determine brand direction. Monitor competition and market analysis to ensure brand retains and grows market share position. Develop International brand strategies with guidelines for brand presentations, execution for awareness, product sales and social media. To be responsible for the communication of clear and consistent brand messaging and tone of voice. To be accountable for managing multiple projects within agreed timescales. To be responsible for the management of external contacts including PR Agency, Creative Agency, Focus Groups etc. To monitor brand performance, using sales, financial, market and consumer data. To be responsible for ensuring marketing spend is in line with the budget. Setting, monitoring and reporting on teams' goals and objectives. REQUIREMENTS: Minimum Qualification Any degree/preferably MBA (marketing). Should have 5 to 10 years of relevant experience. Led marketing for a fast growing brand. Mix of online and offline marketing experience. Passionate about building and growing brands. Excellent verbal and written communication skills. Expertise of working in Rural/Semi Urban markets. Should have fluency in English and other local languages. Should be familiar with manufacturing of MATTRESSES manufacturing and marketing. Candidates having exposure in the Manufacturing industry will be an added advantage.

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7.0 - 12.0 years

6 - 12 Lacs

Chennai

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Company Description Athulya Senior Care is dedicated to providing safe and happy ageing for seniors through a wide range of specialized care services. With world-class facilities located across South India, we deliver premium assisted living, home care, palliative care, dementia care, and other services aimed at ensuring dignified and independent lives for seniors. Since our inception, we have positively impacted the lives of over 30,000 seniors, offering personalized care and holistic well-being that includes 24x7 clinical supervision, dietician-managed nutrition, and tech-driven care. Role Description This is a full-time on-site role for a Marketing Manager located in Bengaluru. The Marketing Manager will oversee daily marketing operations including developing and implementing marketing strategies, managing social media campaigns, conducting market research, and coordinating with advertising agencies. They will also be responsible for creating promotional materials, organizing events, monitoring and analyzing marketing metrics, and collaborating with other departments to enhance brand awareness and drive customer engagement. Qualifications Experience in developing and implementing marketing strategies and campaigns Expert in traditional marketiing strategies Strong skills in market research, data analysis, and reporting Excellent verbal and written communication skills Ability to manage multiple projects and work in a collaborative team environment Relevant qualifications such as a Bachelor's degree in Marketing, Business Administration, or a related field Experience in the healthcare or senior care industry is a plus

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8.0 - 13.0 years

5 - 10 Lacs

Gurugram

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Working with variety of agencies related to printing, events, MICE, branding material, POP, Merchandise, Gifting, ATL, BTL etc. Handling of Strategic Marketing initiatives for allotted countries Required Candidate profile B.Tech +MBA with 3-10 years of experience.

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1.0 - 2.0 years

1 - 3 Lacs

Bhubaneswar, Raiganj

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Greeting from manpower group !! Role : Marketing Executive Job Roles and Responsibilities 1). Responsibility for Plan and Execution of BTL & ATL activities at assigned dealerships in the state 2). To Coordinate with Dealers and Sales Team to achieve the targets 3). Execution of Company deployed key initiatives at dealerships level 4). To Prepare the reports and update the status company frequently 5). Responsible for dealer Management system ( DMS ) updates 6). Providing the Training to Dealer Manpower on relevant projects. Company website: https://www.escortskubota.com/ Experience : Min 2 Years Qualification- Any Graduate 1. Candidate Location : Odisha ( Based at Bhubaneswar ) 2. Candidate Location : West Bengal & Bihar ( Based at Raiganj ) Any language preference ( Candidate 1 ) : Odiya , Hindi & English Any language preference ( Candidate 2 ) : Bengali , Hindi & English payroll company will be Manpower group service India. Interested candidate kindly share your updated resume- amrita.singh@manpower.co.in

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2.0 - 6.0 years

5 - 8 Lacs

Ahmedabad

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Role & responsibilities Assist in planning and implementing trade marketing activities in alignment with brand and sales objectives. Support the execution of in-store visibility programs, POSM placement, and retailer activation plans. Monitor and evaluate the performance of trade campaigns and promotional activities. Coordinate with sales and distribution teams to ensure consistent brand messaging and timely execution. Liaise with vendors and creative teams for the development of trade marketing materials. Analyse market and competitor trends to identify growth opportunities at the trade level. Manage trade budgets and track ROI on promotions and BTL campaigns. Provide support in new product launches and promotional rollouts across channels. Qualification & Experience: Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). 25 years of experience in trade marketing, brand activation, or channel marketing in the consumer goods, electrical, or retail industry. Strong understanding of retail dynamics, channel structures, and shopper behavior. Proficient in MS Excel, PowerPoint, and digital tools for campaign tracking and reporting. Excellent communication, project management, and coordination skills. Ability to work cross-functionally and manage multiple stakeholders and deadlines.

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2.0 - 7.0 years

9 - 13 Lacs

Bengaluru

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Dear Candidates, Greetings from Yellow Box HR Services Pvt Ltd! We are hiring actively for our reknowned Ecommerce client in Bangalore . Job description: Drive category merchandising for Grocery category Drive customer experience for the category with improvements in search, catalog and browse experiences amongst others Drive growth charter initiatives for the category Work with the concerned product managers to optimize search results through redirections, augmentations and curations while driving search CTR% for the category. Category Merchandising & Marketing Develop and execute plans to showcase the right products Plan platform merchandising for BBD, T1 & other sale events Drive d-o-d Merch plans & promotions to reach the customer most effectively Identify cross-selling and upselling opportunities Manage & develop trafic channels for the category & deliver trafic growth Show RIGHT products & offers to drive conversion Work with Marketing & Central teams to drive visibility for the category Brand Launches & GTM detailed planning & execution to develop new brands Drive Occasions charter to create meaningful engagement with prospective customers to drive acquisition & create smaller category events Customer Experience Own shopping experience of customers Develop RPD content for the category Search Experience Drive discoverability via the search results to ensure optimal representation of selection Understand competition customer experience to identify opportunities for continuous development Ensure regular sync ups with the product manager for query redirections, augmentations Growth Work with category leaders and team to drive strategic growth initiatives of the category Ensure regular tracking and reporting of growth levers both for input and output metrics Marketing & PR Initiatives Work jointly with the marketing team to plan influencer & ATL/Social Media Campaigns Work with the PR team on initiatives to market Ecommerce Client as the destination of choice for Grocery category Customer Acquisition Stakeholders The role requires close collaboration with the following teams: Category Team Central Marketing Central Category Experience/Growth Team Search & Merch Product Teams Central Marketing Qualifications & Experience 1. Regular MBA from a reknowned school, with a minimum work experience of 1+ years strong 2. Problem Solving Skills Keen Customer Understanding Intuitive Product Flows Team Management Skills Stakeholder Management Analytical Understanding Perseverance, Initiative & Drive to take on new challenges Interested candidate can share their resume on- sreyashi@ybconsultants.com or whatsapp on- 89020 95131. Regards,Sreyashi Das Recruitment Executive Cell: 8902095131 Email: sreyashi@ybconsultants.com Yellow Box HR Services Pvt Ltd.

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3.0 - 8.0 years

18 - 33 Lacs

Bengaluru

Work from Office

Criteria - MBA from Tier I Institutes only Passout years - Manager - 2024, 2023, 2022 Senior Manager - 2019, 2020, 2021 Senior Manager - 2016, 2017, 2018 Notice Period - 30 days You are responsible for: Customer understanding Be the voice of the customer internally Understand needs - even those that the customers themselves may not realize Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting Use discounting to drive portfolio mix and achieve strategic goals Merchandising Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Identify the parameters customers use to make decisions and ensure catalog richness Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc. Understand SEM, SEO and E-mail marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotions to drive revenue, margins, etc. Own both creation and execution of promotions calendar including special occasions (Diwali, Valentines day, etc.) Work with buying and inventory planning teams to reduce inventory where needed You should have: Educational background Graduation, MBA is preferred Desire and ability to think like the customer Ability to translate strategies into execution plans and take them to completion Highly analytical Willing to take calculated risks to grow the category Excellent verbal and written communication with interpersonal skills Strong understanding of technology and business Must be willing to learn Ability to connect with people across teams & levels Strong bias for Action - works at a very rapid pace Whatsapp - +91 - 9874252233 Email - rituparna@ybconsultants.com

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2.0 - 4.0 years

3 - 4 Lacs

Raipur

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Handle BTL campaigns from planning to execution Visit client locations and conduct site audits Coordinate with vendors and logistics partners Ensure timely execution and quality delivery

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5.0 - 6.0 years

5 - 8 Lacs

Bengaluru

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Role & responsibilities Summary: Coordinating and executing marketing plans. Planning and executing photo shoots for the Brand and E-commerce Coordinate offers and promos along with vendors and operations (stores) Coordinate and implement in-store VM Market Intelligence / collect Data on competition Planning and Coordination of CRM Activities Planning and coordination of PR activities. Fair understanding of social media. Market research and new store promotions

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4.0 - 7.0 years

6 - 10 Lacs

Ahmedabad

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Job Title: Executive/Manager Brand Operations Department: Marketing Location: Ahmedabad (On-site) Employment Type: Full-Time Compensation: 50,000 70,000 CTC per month Reporting To: Chief Marketing Officer (CMO) About Uncap: Uncap is a fast-growing, innovation-driven brand committed to redefining consumer experiences across India. We believe in bold ideas, agile execution, and building memorable connections with our customers. As we expand our brand footprint, were looking for passionate professionals to join our journey. Job Summary: Were seeking a detail-oriented and energetic Executive/Manager Brand Operations to join our marketing team in Ahmedabad. Youll play a critical role in executing both ATL and BTL campaigns, coordinating with vendors, gathering market intelligence, and ensuring Uncaps brand presence is strong, consistent, and impactful. Key Responsibilities: Plan and execute ATL campaigns (TV, print, radio, outdoor) and BTL activations (in-store promotions, brand events, on-ground sampling). Conduct market surveys and field visits to monitor competitor activities and capture on-ground consumer insights. Source and compare a minimum of 3 vendor quotes for every campaign to ensure cost efficiency. Coordinate with vendors for hoardings, billboards, kiosks, and promotional activities . Generate weekly brand reports on city-specific performance, competitive analysis, and market buzz. Track execution timelines, maintain approvals, and ensure all activities align with brand guidelines. Recommend fresh marketing ideas to enhance brand visibility and engagement. Handle operational tasks including purchase orders, invoice tracking , and documentation. Required Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. 12 years of experience in brand operations, marketing execution, or field coordination. Strong knowledge of ATL/BTL marketing and local vendor ecosystems. Proficiency in MS Excel, PowerPoint, and basic data reporting. Excellent communication, negotiation, and organizational skills. Willingness to travel locally within and around Ahmedabad. Preferred Qualifications: Background in FMCG, retail, or startup ecosystems . Understanding of marketing budgets, procurement workflows, and vendor compliance. Creative thinker with a results-driven attitude and passion for brand-building.

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10.0 - 20.0 years

10 - 12 Lacs

Hyderabad

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Job Summary Lansum & MK Realty is looking for a dynamic and experienced Marketing Manager with a strong focus on traditional marketing and a sound understanding of digital marketing to drive visibility, lead generation, and brand positioning for our flagship high-rise residential project. The ideal candidate must have in-depth knowledge of Hyderabad's geography to plan effective offline campaigns, and must be capable of coordinating with digital agencies to align and support online efforts. Key Responsibilities Traditional Marketing & Local Outreach Design and execute comprehensive offline campaigns including print ads, hoardings, society activations, site branding, BTL promotions , and real estate expos . Identify high-impact hoarding locations and lead-catchment areas across Hyderabad based on local demographics and traffic patterns. Oversee development and distribution of marketing collaterals like brochures, flyers, project standees , and branding kits. Organize project launch events, customer walkthroughs, broker meetings, and on-ground promotional drives. Digital Marketing Coordination Work closely with digital marketing agencies to plan and monitor campaigns across Google Ads, Meta Ads, SEO, emailers , and project websites. Ensure alignment between digital creatives and offline campaigns for cohesive messaging. Review performance dashboards (leads, CTR, engagement, CPL) and guide digital agencies with on-ground insights for improved targeting. Provide offline input for retargeting, geo-targeted ads, and content personalization. Lead Generation & Customer Engagement Plan and implement lead generation campaigns through both traditional and digital channels. Coordinate with the CRM and Sales teams to track lead flow, quality, and conversion rates. Support loyalty and referral programs through coordinated marketing. Agency & Vendor Management Coordinate with creative, digital, outdoor media, and event agencies for campaign rollouts. Ensure timely execution of marketing plans within approved budgets. Build strong relationships with local vendors, media houses, and promotion partners. Market Research & Competitive Insights Conduct regular market research and competitor tracking to identify emerging trends and positioning strategies. Analyze performance data to improve future campaigns and channel allocation. Team Leadership & Budget Oversight Lead and mentor the marketing team, assign tasks, and set clear goals. Manage and optimize the marketing budget across traditional and digital mediums. Report key performance metrics and campaign insights to senior management. Qualifications & Skills Bachelors degree in Marketing, Business Administration, or Mass Communication. 10+ years of marketing experience, with a strong background in traditional real estate marketing . Solid knowledge of Hyderabads geography, real estate micro-markets, and target buyer zones. Working knowledge of digital platforms (Google Ads, Meta, SEO, website performance, CRM tools). Strong coordination, analytical, and project management skills. Excellent communication and vendor negotiation skills. Preferred Experience in marketing high-rise residential projects . Strong local media and outdoor agency network. Proficiency in Telugu and English for better regional communication. Benefits Key leadership role in a marquee real estate development Opportunity to work on both legacy marketing and modern media coordination

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2.0 - 4.0 years

3 - 4 Lacs

Chennai

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We are seeking a dynamic and creative Assistant Marketing Manager/ Senior Executive-Marketing to support and execute marketing strategies for our hypermarket division. The ideal candidate will have a strong background in retail marketing, event planning, and brand promotion, with a particular focus on coordinating in-store promotions and fashion shows to drive footfall and customer engagement. Key Responsibilities: Assist in planning and executing marketing campaigns to promote products, seasonal offers, and store-wide events. Coordinate and manage marketing promotions, fashion shows , including vendor liaison,post-event promotion. Work closely with store departments, vendors, and visual merchandising teams to align promotions and campaigns with the brand strategy. Develop and implement in-store branding, signage, and promotional displays.

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0.0 - 5.0 years

2 - 3 Lacs

Gurugram

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Manage & create ads (Google/Meta), social content, influencer collabs & outdoor ads. Analyze data, boost ROI. Creative + analytical. Drive brand growth through multi-channel campaigns, optimize ad performance, and lead creative marketing initiatives.

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0.0 - 5.0 years

2 - 4 Lacs

Gurugram

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Manage & create ads (Google/Meta), social content, influencer collabs & outdoor ads. Analyze data, boost ROI. Creative + analytical. Drive brand growth through multi-channel campaigns, optimize ad performance, and lead creative marketing initiatives.

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8.0 - 13.0 years

9 - 15 Lacs

Kolkata

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Urgently required candidates for Brand Manager role for a fmcg company. At least 8 yr of exp in Branding is required. Kolkata location. Call Ishika 9051331110. Forward CVs to vardhana1208@gmail.com ATL, BTL, New product launch, pricing POP. Required Candidate profile New Product Launch, POP, Market research, POSM, pricing, positioning, ATL , BTL, brand awareness FMCG. CTC upto 15 lpa. Call Ishika 9051331110 Forward CVs to vardhana1208@gmail.com

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2.0 - 5.0 years

4 - 6 Lacs

Chennai

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TL BTL Marketing Manager Experience : 2 - 5 years Salary : 4-6 Lacs P.A. Location : Chennai( Mylapore) Job highlights Experience in BTL outdoor activities and lead generation Plan and conduct outdoor marketing activities, prepare budgets and reports, manage site branding Job description 1. Planning for the outdoor BTL activates for generating leads. 2. Generating Leads by BTL outdoor activity such us apartment activity, park activity, activity in clubs, outdoor hoardings, temp boards, direction boards, referral activities preparing presentation on the activities done for a month etc.... 3. Conducting activities in the existing apartments like referral activity, conducting events in club house etc. 4. Planning for site branding inside and outside site like site hoarding, Standee, Danglers, TV and other marketing items. 5. Refilling refreshment items in all site when required. 6. Preparing Budget for outdoor BTL activities by month on month and in month end updating spends giving to the HOD. 7. Preparing report with generated leads and updating the status on that like site visit and sale on lead. 8. Planning for internal signages after construction of building. 9. Getting Sign off for the quotations with the comparison costs from management. 10. Following up on the creative with agencies for particular mediums in outdoor with giving them the sizes. 11. Looking for the particular suitable location of hoardings, direction boards and other activities to generate leads. Industry Type: Real Estate (Co-working) Department: Marketing & Communication Employment Type: Full Time, Permanent Education UG: Any Graduate PG: Any Postgraduate Key Skills Skills highlighted with ‘ are preferred keyskills HoardingsBTLoutdoor activity, Real Estate MarketingMarketing BudgetBtl Marketing Offline MarketingRoad ShowsMarketing ActivitiesBrand MarketingSignageEventsBtlMarketing PlanningEvent Marketing

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5.0 - 8.0 years

10 - 15 Lacs

Hyderabad

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Role Overview: We are looking for a dynamic, creative, and strategy-driven Brand Manager to lead our cosmetic product line and support the launch of new daily-use retail products. You will be responsible for end-to-end brand ownershipfrom strategy and innovation to marketing execution and consumer engagement Key Responsibilities: Develop and execute brand strategy for existing and upcoming product lines Identify opportunities for brand diversification and new product development Drive consumer research and competitor analysis to inform product positioning Lead marketing campaigns across BTL, and digital platforms Work closely with sales, design, and R&D teams to ensure cohesive brand execution Plan product launches, Drive Sales, Marketing, and promotional strategies Manage brand budgets, monitor ROI, and ensure brand profitability Build brand visibility and equity across retail touchpoints Qualifications: MBA in Marketing or Brand Management from a reputed institute 5 to 8 years of experience in brand management (FMCG, cosmetics, or personal care preferred) Strong understanding of South Indian markets and consumer behavior Excellent communication, leadership, and project management skills Proficiency in digital marketing, packaging development, and retail campaigns Desired Attributes: Passion for wellness, beauty, and lifestyle brands Strong eye for design, packaging, and consumer storytelling Entrepreneurial spirit with a hands-on approach to execution Ability to thrive in a dynamic, growth-driven environment Join Us: If youre ready to build a homegrown brand with national impact and shape the future of everyday wellness products in India, wed love to hear from you.

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3.0 - 5.0 years

3 - 4 Lacs

Raipur

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Responsibilities: * Develop & execute marketing strategies * Manage brand reputation through PR & vendor relations * Measure & report on campaign success * Collaborate with cross-functional teams * Lead digital, AT&BTL campaigns Health insurance Provident fund

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8.0 - 10.0 years

9 - 12 Lacs

Pune

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We are seeking a dynamic and result-driven Marketing Manager to lead our marketing team and drive brand growth, digital presence, and sales support strategies. The ideal candidate will have a strong background in real estate marketing, campaign execution, and team leadership. Role & responsibilities Follow the rules and regulations of the company Developing and implementing strategic marketing plans and forecasts in co-operation with sales team to achieve corporate objectives for products and services Promoting property through marketing initiatives, maintaining ATL/BTL at product level and at a corporate or brand level Updating knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles Maintaining accurate information on company website, and designing promotional web landing pages to track effectiveness of other marketing initiatives Providing guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables Drafting press releases, representing the company to media outlets, developing annual forecasts, and seeking to minimize marketing expenses Managing overall marketing activities that include market research, marketing presentations, analysis of sales and marketing trend, and advertising and marketing promotional events. Planning and executing launches, exhibitions, CP events, sponsorship events as well as any other events required for branding and marketing Co-ordinating and negotiating with agencies and vendors for regular work as well as specific planned events with regards to rate and deliverables. Assist in preparing branding collateral with help of graphics team and agencies as and when required for various marketing activities. Experiment with a variety of organic and paid acquisition channels like, event management, publicity, copywriting Assist in preparing and monitoring the marketing budget on a quarterly and annual basis and allocate funds wisel Preferred candidate profile Bachelors/Masters degree in Marketing or related field. Male Candidates Prefered. To Apply Share your Resume on: recruitment@svbpl.in

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4.0 - 9.0 years

4 - 9 Lacs

Mumbai, Maharashtra, India

On-site

About the Role: We are seeking a dynamic and experienced Senior Marketing Manager to lead the brand and campaign strategy for our Homes and TMT segment . This role demands expertise in both ATL and BTL marketing execution , with a strong track record of end-to-end campaign management , particularly in high-involvement categories like construction materials, steel, or home-building solutions. Key Responsibilities: Lead the planning and execution of integrated brand campaigns tailored to Homes and TMT audiences across urban and semi-urban markets Strategically drive ATL (TV, print, radio, digital) and BTL (trade shows, dealer activations, on-ground events) campaigns to build brand equity and drive customer preference Collaborate with sales, product, and channel marketing teams to deliver region-specific brand messaging and demand-generation campaigns Manage external partners including creative agencies, media agencies, and BTL vendors for seamless execution and creative excellence Oversee marketing collaterals, POSM, and brand merchandising aligned with the Homes and TMT brand positioning Conduct market research and competitor benchmarking to refine messaging and identify white spaces Track campaign performance through defined KPIs, optimize media spends, and ensure ROI-focused marketing Support the internal branding and communication efforts for channel partners and influencers (engineers, contractors, dealers) Desired Skills & Experience: 710 years of marketing experience with a focus on building materials, steel, real estate, home improvement , or similar industries Proven success in executing multi-channel campaigns across ATL & BTL formats Understanding of tier 2/3 customer behavior , channel dynamics, and trade marketing Strong project management and stakeholder collaboration capabilities Analytical mindset with experience in using insights to drive campaign effectiveness MBA in Marketing or equivalent from a reputed institute

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7.0 - 12.0 years

15 - 20 Lacs

Thane, Mumbai (All Areas)

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Position Title: Lead Social Media & Content Department: Marketing Reporting To: Head Marketing -Vice President Location: Thane Job Purpose: To develop and lead a compelling content strategy across social media and ecommerce platforms that enhances brand visibility, builds community, engages audiences meaningfully, there by enhances brand perception and supports business objectives. Key Responsibilities: Social Media: Lead monthly content calendar for all platforms brand and product posts, campaigns, topical content, reels. Supervise agency and in-house creators for timely and relevant execution. Platform specific content strategy and calendar Drive community growth, interaction, engagement, and advocacy. Collaborate with influencers (in house influencer management) Integrate influencer content, UGC, and brand IPs into the content ecosystem. Monitor analytics and optimize based on insights. ORM management Ecommerce Content: Oversee A+ and B+ content creation: product renders, lifestyle shots, infographics, etc. Ensure SEO-friendly, informative, and brand-right product page content across platforms. Coordinate with design, copy, and ecommerce teams to maintain hygiene and freshness. Lead content updates based on seasonal campaigns, trends, and inventory movement. 360-degree Brand Campaign, Social media campaign: Partner with marketing, digital, category, ecommerce teams to amplify larger campaigns and launches across social and ecommerce channels. Ensure strong storytelling and cross-platform synergy during brand moments. Collaboration with internal and external teams: Interface with internal stakeholders Supply Chain, Packaging, Finance, Legal, Technical, and the Customer Complaint Cell to ensure smooth functioning. Manage EBO support through content creation and adaptations. Oversee agency coordination, production houses, shoots, videographers, photographers, and all related shoot requirements. Principal Accountabilities: Lead the development and execution of content strategies across social media and ecommerce platforms to build brand engagement and drive conversions. Manage end-to-end content creation, including campaigns, shoots, and product storytelling, ensuring consistency and impact. Collaborate with cross-functional teams and external partners to deliver high-quality, timely, and performance-driven content. Analyse content performance and continuously optimize for better results. Skills & Competencies: Strategic Thinking: Ability to develop long-term social and content strategy tied to brand goals. Creativity: Strong storytelling and content ideation skills across formats (static, video, reels, copy, etc.). Consumer-Centricity: Deep understanding of audience behaviour on digital platforms. Performance Orientation: Results-focused with clear KPIs for engagement, traffic, and conversions. Cross-functional Collaboration: Works seamlessly with brand, ecommerce, influencer, design, and agency teams. Trend Sensitivity: Keeps pulse on pop culture, category cues, digital innovation, and content formats. Excellent written and visual communication skill Content strategy, ideation, and execution, concept development Multitasking ability Basic knowledge of design and video production workflows. Data interpretation social metrics, ecommerce KPIs, content performance Strong organizational skills and an eye for aesthetics and tone. Experience & Education: 8-10 years of experience in content or social media roles, preferably in lifestyle, fashion, beauty, or consumer brands. Experience in managing social media platforms, content creation processes, and ecommerce content. Hands-on experience in managing agencies, influencers, and creators. Strong understanding of platform nuances (IG vs YT vs Pinterest vs Amazon, Myntra, Quick commerce etc). Familiarity with tools like Meta Business manager, Canva, Creator Studio, etc Regards, Rakhi Shukla AGM-Head HRBP https://www.linkedin.com/in/rakhi-shukla-16043522/

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2.0 - 5.0 years

2 - 4 Lacs

Chennai

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Job Title: Branding and Advertising Executive Experience:2-5 Salary:20K-40k Handle Field Marketing SEM,SMO,SMM,Marketing Minimum 2–3 years of experience in branding/advertising with ATL/BTL exposure. Willingness to travel for BTL events if required.

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5.0 - 10.0 years

18 - 22 Lacs

Mumbai

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Hiring a Category Marketing Manager for a Leading Indian Conglomerate Education: MBA Marketing Full Time 2 Year Course Experience: Minimum 4 Years of Experience in Marketing PLEASE DO NOT APPLY IF YOU DO NOT HAVE RELEVANT EXPERIENCE DO NOT APPLY IF YOU HAVE ONLY DIGITAL MARKETING EXPERIENCE THIS IS A 360 DEGREE MARKETING ROLE (OFFLINE & ONLINE MARKETING) 1. Strengthening Preference and Consideration for Brand Conceptualizing & executing clutter-breaking marketing activities (Print, TV, radio, internet) to build brand awareness, imagery and salience. This will entail extensive interactions with advertising/media agencies. Strengthening brand health by continuously monitoring scores in the Annual Brand Health Survey and executing activities to further the brand image. Conduct a Dealer Satisfaction Survey (DSS) and share the findings with the larger sales team. Create DRM calendar and conduct activities to strengthen dealer relations Conceptualizing & executing innovative marketing activities that are First in Company and First time in the Industry. Develop marketing material for POS and ensure adequate & timely availability and placement on field; develop benchmarks and monitor brand visibility at POS 2. Ensure optimum utilization of funds Ensure media efficiencies and a healthy ROI on media investments. Ensure Budget adherence Develop innovative activities/ processes/ that create impact/ visibility 3.Undertake Business Building projects / special projects Conduct market visits and plan steps thereafter Undertake Business improvement projects 4. Planning and system maintenance Monthly activity planning with Product teams and TMMs Time management 5. BTL Activity Support Provide adequate support to the branch Trade Marketing Managers for activity planning and development of creatives

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