Marketing Manager

Greetings from Veranda K12 Learning Solutions,

Were Hiring! Marketing Manager (Education Sector)

About the Role

Marketing Manager

Key Responsibilities:

1. Marketing & Branding

• Plan and execute

  ATL

  (print ads, radio, outdoor hoardings),

  BTL

  (events, roadshows, school visits) and

  digital branding

  activities.
• Develop and manage the annual marketing calendar aligned with academic cycles and admission targets.
  
• Ensure consistent brand visibility across all marketing channels.
  

2. Admissions Support

• Drive lead generation and walk-ins through targeted campaigns.
  
• Work closely with the admissions and school leadership team to achieve enrollment goals.
  
• Plan outreach programs with pre-schools, tuition centers, residential communities, and corporate offices.
  

3. Market Research & Competitor Analysis

• Study market trends and competitor schools marketing activities.
  
• Identify new opportunities for brand partnerships and student recruitment.
  
• Provide insights on parent expectations, CBSE school positioning, and regional market behavior.
  

4. Event Management

• Plan and execute school-level events such as open houses, orientation programs, academic fairs, and student outreach initiatives.
  
• Participate in educational exhibitions, parent community events, and district-level academic programs.
  

5. Relationship Building

• Build strong relationships with pre-schools, education consultants, corporate HR teams, and community organizations.
  
• Coordinate with vendors, agencies, and media partners for campaign execution.
  

Required Skills & Competencies

• Mandatory experience

  working with a

  school, college, or education institution

  .
• Strong understanding of

  CBSE school operations, academic calendar, and parent engagement patterns

  .
• Proven expertise in

  ATL & BTL marketing

  , branding, and admissions campaigns.
• Excellent communication, presentation, and stakeholder engagement skills.
• Strong analytical and decision-making abilities.
• Readiness to

  travel extensively across Tamil Nadu

  and other locations when required.
• Ability to multitask and work in a fast-paced environment.
  

Educational Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• MBA/PGDM in Marketing is an added advantage.
  

Experience

• 5–10 years

  of experience in marketing, preferably in the

  education industry (CBSE schools preferred)

  .

Why Join Us?

Be part of a growing educational group and play a key role in shaping the school’s brand and admissions strategy across the region.

Interested candidates can apply by sending their resume to: