Marketing Manager

Job Description

Job Description: Marketing Manager - School Position Title: Regional Marketing Manager Work Location: Chennai Primary Responsibilities: To promote and position VK12 as the best school network for Students and parents Work with the Leadership team to understand the vision & evolve brand strategies Understanding the Vision/USPs of all VK-12 schools To create a USP for individual schools, location-wise Develop IP/brand activities for the school network or individual schools as per the positioning of VK12 Promotion & visibility for all IPs, predominantly on Digital media. Digital marketing campaigns to be planned & tracked for effectiveness Create a marketing calendar that meets the end goal of VK-12 (enrolments, NPS scores, brand visibility/awareness, brand affinity and referrals) Work with all stakeholders (both internal & external (agencies etc.)) to collate the data required for the campaigns Implement & manage all campaigns (Digital, ATL and BTL as per the requirements) Continuous improvement Measure implementation efficiency & fi ne-tune the strategies for better results next time for every campaign Lead generation during the admission season - Digital campaign and BTL campaign to drive walk-ins Analyse the data collated during the campaigns & present observations & suggested strategies to management Understand competitors using market data collection & analysis to evolve appropriate strategies Key Skills & Competencies: Digital marketing knowledge (social media & other digital options) & should be able to ideate using digital media Market Analysis- Parents profiling, propensity to spend on education and competitor analysis. Understand higher education options in the vicinity. Ideation for BTL & ATL activities as per Brand Positioning and requirements Out of the box thinking - For social media promotions Adapt based on market requirements Interested candidates share your resume to charles.e@verandak12.com / 9840815258(WhatsApp)