Marketing Manager

Marketing & Brand Partnerships Lead (Social, Events, Collaborations)

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About TKJ’s Ice Tea

TKJ’s Ice Tea is a canned iced tea brand built for high-footfall retail environments like airports and cinema halls. We’re expanding our presence across India and are looking for a hands-on marketing owner who can drive brand visibility and execute end-to-end.

Role Overview

We’re hiring a marketing person who will take ownership of our social media, events and execution, brand collaborations, and photoshoots—while also supporting online sales initiatives. This is a high-ownership role for someone who can plan and execute, not just coordinate.

Key Responsibilities

Social Media (Ownership)

• Own TKJ’s social media calendar across platforms (Instagram primarily; others as needed)
• Create and publish content (reels/posts/stories), coordinate creators, and ensure consistent brand voice
• Track performance (reach, engagement, follower growth) and iterate weekly

Events & Activations (Execution-heavy)

• Plan and execute brand activations at airports/cinema halls/college fests/pop-ups (as applicable)
• Coordinate vendors, permissions, staffing, and on-ground execution
• Capture content from events and repurpose for social

Brand Collaborations & Partnerships

• Identify and close collaborations with creators, youth brands, cafés/QSRs, and event partners
• Manage collaboration execution end-to-end (deliverables, timelines, content approvals)

Photoshoots & Content Production

• Plan photoshoots for product and lifestyle content (moodboards, shot lists, props)
• Coordinate photographers/videographers/editors and ensure output quality
• Maintain a content library that the team can reuse

Online Sales Support

• Support online sales initiatives (Amazon/Swiggy Instamart/Blinkit/website—based on current priorities)
• Coordinate product listings, basic creatives, and campaign support with internal/external partners
• Work with the founder/team to run small experiments to improve conversions

What We’re Looking For

• 2–5 years experience in brand marketing, social media, partnerships, or growth marketing (F&B is a plus)
• Strong execution skills: you can take a plan and make it happen end-to-end
• Comfortable working with creators, vendors, and on-ground teams
• Good taste level for content (visual sense + understanding of Gen Z)
• Basic understanding of online sales funnels and what drives conversions
• Willingness to travel for shoots/events when needed

Nice to Have

• Experience working with D2C/FMCG brands
• Hands-on video editing or design skills (Basic stuff like Canva/Adobe basics/ ChatGPT / Gemini etc)
• Existing network of creators/photographers/event partners

Perks

• Startup culture with high ownership and fast learning
• Medical insurance
• Direct exposure to building a consumer brand across India

How to Apply

Share your resume + 2–3 examples of work (social pages you managed, campaigns, collaborations, shoots, or event execution). If you have a portfolio link, include it.