Marketing Manager

Job Description – Marketing Manager

Company: Muthoottu Mini Financiers Ltd

Position Overview

Muthoottu Mini Financiers Ltd is seeking a dynamic and results-driven Marketing Manager to lead zonal marketing initiatives and strengthen the company’s brand presence. The role involves strategic planning, execution of on-ground marketing activities, vendor management, budget control, and close coordination with the sales team to drive business growth and customer engagement.

Key Responsibilities1. Brand Visibility & Marketing Execution

• Ensure and enhance branch visibility across the assigned zone through structured marketing strategies.
• Identify, plan, and implement relevant Below-the-Line (BTL) activities to strengthen brand presence and improve customer outreach.
• Coordinate, manage, and execute marketing events across the zone, ensuring smooth implementation and adherence to brand guidelines.

2. Vendor & Supplier Management

• Manage vendor relationships, including identifying suitable vendors, negotiating pricing and contracts, and maintaining service-level standards.
• Facilitate strong partnerships between the business and suppliers to ensure cost-effective and high-quality marketing execution.
• Evaluate vendor performance and ensure compliance with company standards.

3. Budgeting & Reporting

• Manage the zonal marketing budget with accuracy and accountability.
• Track, consolidate, and report monthly marketing expenses at both the branch and zonal levels.
• Ensure timely submission of daily field marketing activity reports.

4. Sales Support & Lead Generation

• Support the sales team with targeted marketing activities to enhance lead generation and customer acquisition.
• Provide marketing insights and on-ground support to improve branch-level promotional efforts.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Proven experience in marketing operations, field marketing, or brand management.
• Strong negotiation and vendor management capabilities.
• Excellent communication, coordination, and organizational skills.
• Proficiency in budget management, data analysis, and report preparation.
• Experience in planning and executing BTL activities and events.

Work Attributes

• Strong leadership and decision-making skills.
• Ability to multitask, meet deadlines, and work under pressure.
• High attention to detail and accountability.
• Willingness to travel extensively within the zone for marketing operations.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Internet reimbursement
• Paid sick time
• Provident Fund

Work Location: In person