190 Atl Btl Jobs - Page 7

Roles and Responsibilities Develop and execute go-to-market strategies for OTC brands, focusing on brand activation, atl btl, promotions, and brand awareness. Collaborate with cross-functional teams to launch new products and drive business growth through effective marketing activities. Manage budgets for marketing campaigns and track key performance indicators (KPIs) to measure success. Identify opportunities for innovation in marketing strategies to stay ahead of competition. Ensure timely execution of all marketing initiatives while maintaining high levels of quality.

Managing social media accounts and ensuring the consistency of all content with the company's messaging and values Repurposing and optimising content for various platforms Monitoring and analysing user metrics and engagement Creating engaging content for the target audience Creating social media advertisements Scheduling content release times for engagement Developing and creating social media graphics Maintaining a secure database of login credentials for all social media accounts

Develop and implement Brand / Digital marketing strategy that aligns with the company's growth targets. executing Branding campaigns. advertising and promotional campaigns across , social media, email marketing, and events. ATL & BTL campaigns Required Candidate profile MBA ,3 to 5 years + of experience in Brand / Digital marketing, with a focus on developing and executing successful marketing campaigns across multiple channels.Build brand awareness, Event

Job description Marketing Head for Kolkata Experience 15+ Years Qualification - MBA/ PGDM from a premium institute Preferred industries- Stationery, FMCG, Consumer,Manufacturing,FMCD Location- Kolkata Job Responsibilities: Oversee and optimize digital marketing initiatives including SEO, SEM, social media, e-commerce, and content marketing. Ensure effective execution of ATL/BTL activities including print,outdoor, and events/exhibitions. Guide pricing strategies, packaging, and product mix tailored to regional preferences. Lead and manage the marketing department, including sub-departments like demand generation, paid marketing, and brand management, ensuring alignment with company goals and overall business objectives. Leading the development of all marketing plans. Ensuring the implementation of effective marketing strategies If interested, please share cv on priya@hrworksindia.com

1. Strategy and Planning 2. Content Creation and Management 3. Campaign Management 4. Community Management. 5. Social Media Handling Must-Real estate exp

Role & responsibilities Direct 360-degree marketing for commercial portfolio, driving growth and brand value through strategic campaigns across ATL, BTL, digital, and social media. Top-of-Mind awareness and innovative go-to-market strategies Manage budgets, analyse market trends, and spearhead performance marketing with lead generation engines Creation of websites, brochures, ads, project renders, scale models, AVs, and walkthroughs to elevate project branding and communication. Create sales and leasing presentations, brochures, AVs, and digital content. Manage media planning across print, outdoor, and digital platforms. Lead VR/AR experiences and 3D model creation for sales galleries. Oversee digital campaigns, social media visibility, and influencer partnerships. Plan events and activations with key partners to boost engagement. Enhance revenue through mall OOH media, BTL space, and leasing support. Launch and execute events and promotions for key festivals and campaigns. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels & segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Must - Exposure of NCR markets, experience of launch phase of commercial and retail set up, developer background. Preferred candidate profile a) Candidate must be from Real Estate Developer Background only. b) Has done Commercial & Retails projects c) Well versed with NCR Market

POSITION: Senior Marketing Manager GRADE: MM4 REPORTING: Director INTRODUCTION: We are seeking a creative and experienced Senior Marketing Manager to join our team. The Senior Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your role will include planning, executing, and measuring the success of marketing campaigns across various channels. You will also be responsible for managing the marketing budget, conducting market research, and analysing trends to identify new opportunities. The purpose of a Marketing Manager is to play a pivotal role in shaping the organisation's success, fostering growth, and maintaining a strong market presence PRIMARY RESPONSIBILITY & AUTHORITY: The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and increase market share. This involves overseeing all marketing activities, including campaign management, market research, digital marketing, and team leadership, to ensure alignment with the companys business goals and objectives. Authority to develop and implement marketing strategies and plans. Make decisions on marketing initiatives and campaigns to meet business objectives. Approve marketing expenditures within the allocated budget Lead, manage, and develop the marketing team. Select and manage relationships with external agencies, vendors, and partners. Negotiate contracts and agreements with third-party service providers. Approve all marketing materials and communications to ensure brand consistency Make final decisions on campaign strategies, messaging, and channels. Conduct and approve market research and data analysis. Direct digital marketing efforts, including SEO, SEM, social media, and email marketing. Manage public relations efforts and media relations. SECONDARY RESPONSIBILITY: Secondary responsibilities for a Marketing Manager support the primary responsibilities and ensure the smooth operation of the marketing department. These tasks often involve more detailed and routine activities that contribute to the overall success of marketing efforts. Ensure content aligns with brand voice and messaging guidelines. Assist with logistics, promotional activities, and post-event analysis. Maintain marketing databases and customer relationship management (CRM) systems. Handle routine administrative tasks such as scheduling meetings, preparing reports, and maintaining marketing calendars. Communicate marketing plans and performance updates to internal stakeholders. Provide regular updates and insights to the marketing team and senior management. Collect and analyse customer feedback to improve marketing strategies and customer experience. Assist in the training and on-boarding of new marketing team members. Manage the logistics of promotional items and marketing collateral. Track and analyse key performance metrics for various marketing activities. Provide detailed reports on campaign performance, website analytics, and social media engagement. PREFERRED EDUCATIONAL: Bachelors degree in Marketing, Business, or a related field or MBA Marketing. EXPERIENCE REQUIRED: 10 Years experience in Marketing MANDATORY JOB SKILLS & KNOWLEDGE REQUIRED: Communication Skill, Team leading, Marketing DESIRED JOB SKILLS REQUIRED: Networking skills Risk Taking Ability Tech-Savvy Budget Management Adaptability Communication Skills Presentation skill verbal and nonverbal communication LANGUAGE PREFERENCE: Malayalam English Hindi GENERAL TRAINING REQUIREMENT: Marketing Fundamentals: Provide an overview of basic marketing concepts, including market research, target audience identification, branding, and marketing strategy development. Digital Marketing: Cover various aspects of digital marketing, such as social media marketing, email marketing, search engine optimisation (SEO), and online advertising. Content Marketing: Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience. Marketing Analytics: Train on how to use data analytics tools to track and measure marketing performance, and how to use insights to optimise campaigns. Marketing Campaign Management: Provide guidance on planning, executing, and evaluating marketing campaigns across various channels. Marketing Automation: Introduce tools and techniques for automating repetitive marketing tasks, such as email workflows and social media scheduling. Consumer Behaviour: Understand the psychology and behaviour of consumers to better tailor marketing strategies and messages. Budgeting and ROI: Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives. Leadership and Team Management: Provide training on leadership skills, team building, and effective communication to manage a marketing team effectively. Industry Trends: Stay updated on the latest trends and developments in marketing, including new technologies and strategies. Ethics and Compliance: Ensure that marketing managers understand ethical considerations and legal requirements related to marketing practices. Presentation and Communication Skills: Train on how to effectively present marketing plans and strategies to stakeholders, both internally and externally. ANY SPECIFIC TRAINING REQUIREMENT: Training for a marketing manager, or someone in a senior marketing leadership role, should focus on enhancing strategic thinking, leadership, and decision-making abilities.

Brand Associate will be responsible for executing brand strategies, conducting market research, communicating brand values, managing branding efforts, and implementing brand marketing campaigns. Company into life sciences and Healthcare. Required Candidate profile Brand Strategy and Brand Management skills Market Research skills Experience in healthcare or genetic testing industry is a plus Social media and digital marketing is a plus Immediate Joining prefered Perks and benefits Best In the Industry

Having 3 to 5 yrs of experience in education industry for building relationships and doing tie ups with schools, colleges and universities. Conducting events, seminar and fairs do generate leads.Knowledge of Digital marketing is desirable.

Role & responsibilities Marketing Strategy & Brand Development Create and implement tailored marketing strategies for businesses run by suPPPort Limited. Develop a brand positioning strategy that aligns with the unique goals of each company. Conduct market research to understand target audiences and industry trends. Manage marketing budgets and measure campaign performance. Social Media & Content Creation Develop and manage social media accounts for all businesses. Create engaging content: blogs, social media posts, newsletters, video marketing. Optimize websites for SEO and user engagement. Plan and execute email marketing & ad campaigns (Google Ads, LinkedIn, Meta, etc.). Graphic Design & Digital Branding Create visuals using Photoshop, Canva, or similar tools. Develop branding materials, including brochures, ads, and video content. Skills & Experience: 3-8 years in marketing, branding, or digital promotions. Strong knowledge of SEO, paid ads, email marketing, and analytics tools. Experience in social media management & content creation. Graphic design & video editing (Photoshop, Canva, Adobe Premiere, or similar). Excellent copywriting and communication skills (English, additional languages are a plus). If anyone Interested Please Contact me E Mail: srikanth.xms@gmail.com

Executive - Marketing (ATL & BTL campaigns) Job Description: Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns. Coordinating with the sales team for regular collateral requirements. Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work. Accountable for creative briefs, agency briefing and execution of brand campaigns. Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines. Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights. Ensure legal compliance and approval on all communications. Come up with new ideas for internal and external campaigns that would appeal to masses. Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance. Maintaining and updating customer database. Preparing & sharing monthly MIS reports. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. Adept in online and traditional marketing, and highly skilled in visual communications. Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns. Negotiating on rates and getting the best rates and getting timely delivery from vendors. Partner with creative teams, other internal stakeholders, and external agencies and vendors Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Skills required: Be able to multitask and cater to the requirements of multiple stakeholders Have strong creative & aesthetic inclination Analytics and insight skill especially while planning campaigns Attention to detail and operational excellence Work as a team player Drive alignment, interact effectively

We are seeking a suitable candidate for the position of Brand Manager for a well known company in Real Estate Industry, Mumbai. Job Location: Mumbai Experience in Real Estate industry is mandatory. A dynamic organization in the real estate sector is looking to hire a Manager Brand Management to lead and execute brand strategies across a diverse portfolio. The role involves working closely with internal stakeholders and external partners to drive impactful brand initiatives, marketing campaigns, and promotional activities. Suitable candidates shall email their updated resume across hr25@hectorandstreak.com

Job Title: Client Servicing Executive ( Mainline and digital ) Act as a key point of contact between the agency and clients. Understand client briefs and coordinate with internal teams to deliver effective campaigns. Required Candidate profile Manage end-to-end execution of ATL & BTL campaigns — including TV, Radio, Print, and OOH, digital media , digital platforms . should have digital & mainline exp.

Candidate will be responsible for Marketing (Bus/ Truck) Candidate will take care ATL, BTL, Road Shows,Event, product display,dealer handling.

Key Responsibilities and Attributes: 1. Marketing/Campaign Effectiveness- ATL/ BTL: Drive marketing campaigns to ensure high ROI. Oversee campaign ideation, budgeting, execution, and optimization. Ensure timely delivery of campaigns and achieve results proportionate to goals. 2. Campaign Management: Lead campaign ideation, budgeting, execution, and optimization processes. Ensure timely delivery of campaigns with measurable results. 3. Data Analysis & Reporting: Regularly analyze performance metrics. Provide comprehensive reports to track progress and impact. 4. Agency Performance Review and Plan: Collaborate with external agencies to align with organizational goals. Conduct regular reviews of agency deliverables to ensure quality and effectiveness. 5. Vendor Relationship & Management: Strengthen and enhance relationships with vendors. Manage vendor contracts and performance. 6. Original Thinking and Process Improvement: Foster innovation and creative problem-solving within the team. Implement new ideas to enhance sales, campaign effectiveness, and overall process improvement. 7. Initiative and New Ideas: Encourage and capture innovative ideas from the team. Demonstrate new approaches that lead to better outcomes in campaigns or processes. 8. Client Review: Handle client reviews and resolve conflicts. Ensure regular updates on account progress and status. 9. Business Development: Contribute to business development presentations and cluster sign-ups. Ensure success in securing new business opportunities. 10. Team Management: Oversee and coordinate activities of team members to achieve organizational goals. Provide leadership and direction to the team. Monitor team performance and provide motivation and development. Allocate resources effectively to maximize productivity. Foster strong internal relationships to support team and organizational success. Interested candidate please share your resume at pranjal.upadhyay@acrocorp.com or share the references on the same.

Marketing Strategy (Pan India) - Devising of annual Marketing Plan, Budgeting & Marketing Calendar – ATL/BTL/TTL. Market Analysis - Market Research: Product Research & Consumer Research. Required Candidate profile Candidate will be responsible for developing and executing strategic publicity campaigns that enhance brand visibility, manage public perception, and drive engagement across multiple platforms.

Role & responsibilities The role is responsible to execute, monitor and co-ordinate all the marketing & brand activities at project level across portfolio of the organization in Punjab region by creating communication across media, managing the media planning & buying and innovating consistently in Marketing activities. Other duties include coordinating brand activation initiatives, events, and promotions. Also responsible for post sales communication for customers to help deliver on the brand promise. Preferred candidate profile Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Key Accountabilities Tracking of budget to ensure optimal use Manage and develop the agency relationships Identifying and tying up with partners Manage post sales communication for customers to help deliver on the brand promise Key Functions & Responsibilities Strategic To be involved in developing project specific annual marketing plans & strategy based on product segment and customer profile. To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities. Operational To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns To work with the regional sales teams to ensure timely and relevant promotion of sale of properties through advertisements, open houses, events, press releases etc. To track actual spends and ensure costs are within the overall budget allocated To monitor sales data and plan/ modify branding initiatives to drive achievement of sales targets To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. To monitor competitor activities, and, based on the same undertake timely market intervention. Perks and benefits As per Company norms

Roles and Responsibilities Develop marketing strategies for assigned brands to achieve business objectives. Plan, execute, and manage ATL/BTL campaigns across various channels (online & offline). Collaborate with cross-functional teams to ensure seamless brand communication. Conduct market research to identify trends and opportunities for growth. Analyze campaign performance data to optimize future initiatives.

Role & responsibilities: Outline the day-to-day responsibilities for this role. Preferred candidate profile: Specify required role expertise, previous job experience, or relevant certifications. Perks and benefits: Mention available facilities and benefits the company is offering with this job.

Job Description Position : Key Account Executive Modern Trade (Adhesives) Company : Astral Adhesives Limited Locations : Mumbai, Bangalore, Chennai, Ahmedabad, Delhi Experience Required : 2-5 years in Modern Trade or Channel Sales , preferably in Adhesives, Building Materials, or Hardware industry About the Role: Astral Adhesives is looking for dynamic and experienced Key Account Executives to drive growth in the Modern Trade channel across major metro cities. The candidate must have experience managing sales and operations with large-format retail stores, and should come from a background in adhesives, hardware, or related building material categories . Key Responsibilities: Modern Trade & Key Account Management: Handle major modern trade clients and chains dealing in adhesives, hardware, or building materials. Manage listing, pricing, inventory, and promotional activities in key retail chains. Ensure timely order fulfillment and stock availability across locations. Sales Growth & Channel Expansion: Achieve monthly and quarterly sales targets through active store management. Drive secondary sales and monitor SKU-wise performance. Work closely with distributors for timely supply and billing coordination. Product Visibility & Merchandising: Implement visibility drives, planograms, and branding initiatives in-store. Ensure adherence to company merchandising guidelines and shelf hygiene. Organize in-store activations, demonstrations, and promotions to drive engagement. Market Intelligence & Reporting: Track competitor activity, pricing, and promotional strategies. Generate and analyze daily/weekly sales and stock reports. Provide insights to the marketing and product teams for decision-making. Key Skills & Attributes: Prior experience in adhesives, construction chemicals, hardware tools, or related sectors Strong relationships with modern trade partners in the region Understanding of product movement, shelf-space management, and scheme execution Proficiency in Excel, reporting tools, and good communication skills Willingness to travel and manage multi-city operations if needed Qualifications: Graduate or MBA in Sales/Marketing 2-5 years of experience in Modern Trade or Institutional Sales Experience in the adhesive or hardware industry is mandatory/preferred Apply Now: Send your updated resume to ramesh.chaudhary@astralltd.com or contact via WhatsApp at 8353912032

•Macroeconomy analysis for mid-term strategy & policy making •Continuously/periodically study Industry/Market/Competitor/Customer trends •Upgrading the existing Web & Digital marketing •Support to BU’s new project •Brand awareness, branding strategy Required Candidate profile •Marketing strategy development experience in Agriculture & Automobile company. •Business impact result oriented approach •Exposure in handling techno commercial aspects. •Quick learner,flexible

Job Summary: We are seeking a visionary and results-driven Head of Marketing with a minimum of 15 years of experience in strategic and hands-on marketing leadership. The ideal candidate will possess deep expertise in ATL (Above The Line) and BTL (Below The Line) marketing activities, demonstrate a proven track record of driving brand transformation , and directly contribute to sales growth through innovative marketing strategies. Key Responsibilities: Develop and implement comprehensive marketing strategies aligned with business objectives. Oversee and manage all ATL and BTL marketing initiatives across channels including print, digital, events, trade, and PR. Lead, mentor, and grow a high-performing marketing team to deliver consistent results. Reposition and revitalize the company's brand image to enhance market perception and customer engagement. Collaborate with sales and product teams to align marketing initiatives with business goals and revenue targets. Measure and report on campaign performance, ROI, and key KPIs, using data-driven insights to optimize future initiatives. Manage budgets efficiently and ensure all campaigns are delivered on time and within scope. Serve as the companys brand custodian, ensuring consistent messaging and positioning across all touchpoints. Requirements: Minimum 15 years of progressive experience in marketing, including leadership roles. Strong expertise in both ATL and BTL marketing. Demonstrated success in building and executing marketing strategies that directly impacted sales and business growth. Experience in managing and motivating cross-functional teams. Strategic thinker with creative flair and hands-on execution capability. Excellent communication, leadership, and stakeholder management skills. Preferred Qualifications: MBA in Marketing or a related field. Experience in [insert industry, if applicable, e.g., FMCG, Retail, Real Estate, etc.]. Familiarity with modern digital tools and platforms (CRM, SEO, Performance Marketing, etc.). What We Offer: A leadership role with significant impact and autonomy. Dynamic and fast-paced work environment. Opportunity to shape the future of a growing brand. Salary is not a constraint for the right candidate .

Develop innovative marketing strategies Analyse market trends to capitalize on opportunities for growth. Create communication campaigns that resonate with target groups Drive brand positioning Required Candidate profile Min 5 yrs exp in marketing in FMCG/FMCD Expert in implementing modern marketing strategies Exp in digital marketing/analytics/campaign optimization Job location - Kochi, Kerala.

Role & responsibilities We are looking for a talented and experienced marketing and communication manager to join our team. The ideal candidate will have a proven track record of success in developing and executing marketing campaigns that achieve measurable results for luxury brands. They will also be a creative thinker with a passion for storytelling. Preferably from Luxury Real Estate, Automobile, FMCD industry. Responsibilities: To be the custodian of the brand across all customer touch points. Develop and execute 360 Degree marketing strategies that align with the company's overall business goals Manage the marketing budget and track ROI Work with the creative team to develop marketing materials, Create and manage marketing content Measure and analyze the results of marketing campaigns Creative and Media agency coordination, Vendor Sourcing and Negotiation, BTL activation Planning and execution. Internal And External Stakeholder Management. Strong understanding of marketing principles and best practices Must have knowledge of NCR region. Preferred candidate profile Good Communication Skills Females are Preferred Good Experience in ATL and BTL Immediate Joiners are Preferred Interested Candidates can share the resumes on siddharth.agarwal@godrejproperties.com or call me on 7017929627

Seeking an experienced marketing professional from FMCG and FMCD Industry to lead brand strategy, marketing plans, promotions, ATL/BTL activities, and new product launches.