137 Atl Btl Jobs - Page 4

Key Responsibilities: • Plan and execute branding strategies for residential/commercial real estate projects. • Lead and manage project launch campaigns, ensuring maximum reach and lead generation. • Organize on-ground events, exhibitions, and experiential activations to boost project visibility. • Manage and implement both ATL campaigns (print, radio, outdoor, cinema) and BTL activities (flyers, kiosks, society activations, etc.). • Coordinate with creative agencies, media planners, and vendors for timely execution. • Monitor marketing spending and ensure ROI across all campaigns. • Collaborate with sales teams to align marketing strategies with business objectives. • Maintain brand consistency across all channels and collaterals. • Track competitor marketing activities and market trends to refine strategy. Requirements: • Bachelors/masters degree in marketing, Mass Communication, or a related field. • 3–8 years of relevant experience, preferably with real estate developers. • Proven track record in managing brand-building campaigns and real estate project launches. • Hands-on experience in executing ATL & BTL marketing initiatives. • Strong vendor and agency management skills. • Excellent communication, organizational, and project management abilities. • Ability to work under tight deadlines and handle multiple projects simultaneously

Role Overview: We are looking for a Marketing Communications Manager to lead our B2B marketing efforts targeting academicians and educationalists. In this role, you will develop and execute strategic marketing campaigns, manage brand communication, and oversee a team comprising a content writer and a designer. Eligibility: 2+ years of experience in marketing communications, preferably in B2B marketing . Ability to manage and mentor a team of creative professionals. Excellent written and verbal communication skills. Strong content strategy and storytelling skills to engage academicians. Proactive, self-driven, and able to take initiatives independently. Familiarity with digital marketing tools, email marketing platforms, and CRM systems. Proven experience in education, edtech, or a related field is a plus. Responsibilities: Develop and implement marketing communication strategies to engage universities, academicians, and education leaders. Lead a marketing pod with a content writer and designer, ensuring seamless execution of campaigns. Create compelling B2B marketing materials, including brochures, presentations, and digital content. Plan and manage email marketing, newsletters, and thought leadership content. Collaborate with internal teams to align marketing efforts with business objectives. Organize and promote events, webinars, and workshops for university leaders. Monitor campaign performance and optimize for better engagement and lead generation. Why Join Us? Be part of a fast-growing edtech organization shaping the future of education. Opportunity to work with top universities and thought leaders in the academic space. Lead impactful marketing campaigns in a collaborative environment.

Role & responsibilities The Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brand's visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with creative teams to develop brand-aligned advertising assets such as commercials, print ads, and outdoor displays. * Provide creative direction and ensure brand consistency across all ATL channels. * Brand Awareness: * Develop strategies to boost brand awareness and recognition through targeted ATL campaigns. * Monitor market trends and competitor campaigns to ensure the brand's messaging is relevant and competitive. BTL Activities: * In-Store Promotions: * Plan and execute in-store promotions, point-of-sale displays, and other in-store branding initiatives to increase customer engagement and sales. * Collaborate with retail teams to ensure proper execution of BTL activities in stores. * Event Management: * Organize and oversee in-store events such as product launches, sampling sessions, and experiential marketing activities. * Coordinate with external partners, suppliers, and vendors to ensure successful event execution. * Direct Marketing: * Develop and manage direct marketing campaigns such as email, SMS, and direct mail targeting retail customers. Contact : Ms. Tripula - 7337338236

Job Title: Manager Branding & Campaign Department: International Business Reporting: General Manager- Branding Location: Corporate Office, Ahmedabad Job Summary: We are seeking a dynamic, creative, and detail-oriented Branding & Campaign Manager to lead and execute our ATL (Above the Line) and BTL (Below the Line) marketing initiatives along with Digital Marketing & Campaigning. This role will be responsible for driving brand visibility, coordinating campaigns, managing events, and supporting PR activities. The ideal candidate should bring strategic thinking, excellent execution capabilities, and a deep understanding of integrated brand communications. Key Responsibilities: Plan, manage, and execute ATL & BTL marketing campaigns along with Digital Marketing Campaigns to strengthen brand identity and visibility. Lead the coordination and execution of events, activations , and brand experiences across key markets. Oversee PR and media relations , including drafting and distributing press releases, liaising with media, and handling brand communications. Collaborate with creative agencies, vendors, and internal stakeholders to ensure consistent brand messaging and timely campaign execution. Monitor campaign performance metrics , generate reports, and provide actionable insights for continuous improvement. Ensure all branding activities are aligned with the companys global vision and regional market strategies. Qualifications & Skills: MBA in Marketing or a related field. 15-18 years of experience in branding, ATL/BTL marketing , Digital Campaign and PR . Preferred experience in an advertising agency or in-house marketing team managing advertising campaigns along with digital campaign. Strong organisational, project management, and coordination abilities. Excellent communication skills in English (written and spoken). Proven relationship-building skills with internal and external stakeholders. A keen eye for detail and a creative mindset . Awareness of current marketing trends , consumer behavior, and digital media landscape. Interested candidates can send their resume to vqthr@vadilalgroup.com

Job Title: Marketing Executive Qualification: Diploma / BE or B. Tech or Any Degree Experience : 2+ Years Or Fresher also can apply Key Responsible : Promotion & Brand Awareness: Represent the brand at events and in-store, engage with customers to boost sales. Retailer & Distributor Relations: Build partnerships, organize promotions, and train staff on the product collection. Event Planning: Organize fashion shows, pop-up stores, and participate in cultural events. Customer Engagement: Gather feedback, promote loyalty programs, and report insights to marketing teams. Sales Support & Lead Generation: Assist in driving sales and generate leads during peak seasons. Market Research: Monitor competitors and market trends to inform strategies. Brand Activation: Increase visibility through local campaigns and influencer partnerships. Reporting: Regularly report on activities, sales, and market trends. Preferred Qualifications: Experience with traditional or ethnic wear brands. Familiarity with local festivals and the traditional wear market. Interested candidate contact to - 9787657100.

Role & responsibilities Plan and execute marketing campaigns to promote gold loan services in assigned areas. Conduct regular customer visits , market activations, and liaise with potential customers and local influencers. Organize and manage roadshows, kiosk activities, and community events . Distribute marketing collateral like leaflets, banners, and posters in high-visibility areas. Identify high-potential areas for gold loans based on local demographics and economic activity. Track, analyze, and report on the effectiveness of marketing activities and ROI. Provide product knowledge training, pitch development, objection handling, and field etiquette coaching to branch staff. Track key performance indicators such as leads generated, footfalls to branches, conversions, and campaign costs. Key Skills & Requirements: Bachelors degree in Marketing, Business, or a related field. 3+ years of field marketing experience, preferably in financial services or NBFCs . Strong local market knowledge and excellent interpersonal skills. Proven track record in lead generation and customer acquisition. Interested candidates can share resume at yashika.gupta@capriglobal.in

Job Description: We are looking for a dynamic and result-oriented Senior Marketing Marketing & Sales to lead and drive both online (e-commerce) and offline (field/traditional trade) marketing and sales strategies in the FMCG domain. The ideal candidate will be responsible for building revenue pipelines, leading regional sales teams, managing e-commerce channels, and developing strong market presence across all customer touchpoints. Key Responsibilities: Sales & Marketing Strategy & Execution: Develop and implement sales & marketing strategies for both online and offline channels to drive revenue and market share. Set targets, KPIs, and monitor performance across all sales functions. Identify new markets, trends, and customer insights to expand the brand footprint. E-commerce & Digital Sales Manage relationships with e-commerce partners (Amazon, Flipkart, Zepto, etc.) . Optimize listings, pricing strategies, digital promotions, and inventory planning for online platforms. Work with digital marketing to drive traffic, visibility, and conversions. Field Sales / General Trade / Modern Trade: Lead territory managers and field sales reps to ensure strong outlet coverage and retail execution. Build channel partner relationships distributors, wholesalers, and key retailers. Drive in-store visibility , secondary sales, and merchandising excellence. Team Leadership & Collaboration Mentor and lead a cross-functional team of sales professionals, Promoters, Marketing coordinators. Coordinate with supply chain, product, marketing , and finance teams to ensure aligned execution. Reporting & Analysis Analyze sales data, trends, and ROI of campaigns. Prepare regular performance reports for senior leadership and suggest actionable improvements. Key Requirements: MBA/PGDM in Sales, Marketing, or related field. 8+ years of relevant experience in FMCG sector with a strong blend of field and online marketing. Strong exposure to general trade, modern trade, and e-commerce operations. Excellent team leadership, negotiation, and analytical skills. Proficient in sales tools, CRM, and Excel/reporting. Preferred Qualities: Entrepreneurial mindset with a drive to grow brands. Strong understanding of consumer behavior and regional market dynamics.. Prior experience with digital-first FMCG brands is a plus

Lead strategic marketing for real estate projects, driving brand growth, lead generation, and digital presence. Oversee campaigns, manage teams, and align marketing with sales goals to maximize ROI and market share.

Deliver successful marketing campaign development & execution. Experience in organizing and managing Marketing campaigns, Launches, events & collaborations. Proficiency in digital marketing, including SEO, SEM, social media, and email marketing. Required Candidate profile Experience of marketing campaigns, events and launches in the Real Estate sector.

Job Description : Marketing Coordinator (Male) Location : Pune Experience : 1-5 years experienced Education : Any Degree / Master Degree Employment Type: Full-time As a Marketing Coordinator at, you will play a key role in supporting and executing marketing initiatives specific to the Pune location. This includes brand awareness, event coordination, market research, and campaign management. You will work closely with the marketing team to enhance brand presence and ensure that all marketing efforts are strategically aligned with the companys goals. This is a great opportunity for a junior resource to grow within a dynamic marketing team while contributing to regional marketing success. Key Responsibilities: Campaign Support : Assist in the development, execution, and monitoring of local marketing campaigns (digital, social media, print, etc.) aimed at increasing brand visibility and customer engagement in Pune. Brand Audit & Awareness Enabler : Support brand audit activities to assess and enhance brand presence in the Pune market. Ensure that marketing campaigns and materials align with the companys values and messaging, driving awareness and consistency across all touchpoints. Event Execution & Management : Coordinate and assist in organizing local events, including product launches, webinars, industry events, and customer meetups. This includes managing logistics, vendor relationships, and post-event follow-up. Presentation Development & Editing : Create and edit presentations for internal and external stakeholders, ensuring that they are visually appealing, well-organized, and effectively communicate key marketing messages and insights. Market Research : Conduct research to identify local market trends, customer preferences, competitor activities, and opportunities for growth. Use findings to inform and refine marketing strategies. Content Creation : Support the content team by creating marketing materials such as blog posts, social media updates, email campaigns, and website content tailored to the Pune audience. Social Media Management : Oversee and update local social media channels to engage with the Pune audience, promote events, and share relevant content. Lead Generation : Assist in executing lead generation initiatives, tracking customer engagement, and ensuring effective follow-up processes for converting leads to opportunities. Reporting & Analytics : Track and report on the performance of local marketing campaigns, providing insights and suggesting areas of improvement. Use analytics tools to evaluate the effectiveness of campaigns. Cross-Functional Collaboration : Work closely with sales, product, and customer success teams to ensure alignment on marketing efforts and effective communication of regional marketing strategies. Qualifications: 1-3 years of experience in marketing or a related field. Previous experience in a marketing coordination role is a plus. Experience in event coordination and execution, with the ability to manage logistics, vendors, and post-event analysis. Basic experience with brand audits and market research, with the ability to analyze customer and competitor data. Proficiency in presentation tools (e.g., PowerPoint, Google Slides), with strong attention to detail and design. Familiarity with digital marketing tools and platforms (e.g., HubSpot, Google Analytics, social media management tools like Hootsuite or Buffer). Strong written and verbal communication skills, with the ability to create compelling content and edit marketing materials. Organized, detail-oriented, and able to manage multiple tasks and deadlines simultaneously. Ability to work collaboratively in a fast-paced environment and take initiative. Knowledge of the Pune market and local trends is a plus. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -

Role & responsibilities Heading product Category- responsible for category growth Responsible for the Category P&L in sync with Sales Strategy Planning Trade Marketing & Scheme for the Category Development Planning RTM & GTM strategy for the Food & Personal Care Category NPD from sourcing to the Market strategy Planning AMP for the GT, MTO division Planning ATL for the Category Brand/Product Launch for with Modern Trade & E-COMM New product launches with activation and promotion for the chains. Planning the Yearly visibility Plan brand-wise/Occasion-wise/category-wise Strategic negotiations with media vendors and agencies. Developed media plans aligning with business objectives, optimizing ad placements across TV, digital, print, and OOH channels. Conducted market research and consumer behavior analysis to refine messaging and maximize campaign effectiveness. New Product ( NPD) Planning & development from conceptualization till launch phase (includes packaging, design, test market and commercialization). Consumer research for existing product & category and also for the new product launch ( gap identification, consumer need requirement) Handling Marketing & Category for GT, Brand Stores & MTO chains like ( More,

Influencer Marketing Support ATL Campaign Coordination Social Media Management General Administrative & Reporting Duties Assist in preparing reports on campaign performance and marketing metrics

We are seeking a dynamic and creative Real Estate Marketing Manager to lead our marketing efforts. The Ideal candidate will develop and execute innovative campaigns to promote our properties, drive lead generation, and support sales initiatives. Required Candidate profile Marketing professional with 5+ years of experience in real estate. Skilled in digital campaigns, lead generation and content creation. Strong communication, CRM knowledge, marketing with sales goals.

Drive marketing strategies for projects Plan and execute ATL, BTL campaigns, PR, and media planning Lead offline marketing initiatives — from project launch to post-launch sustenance Coordinate with internal teams and external agencies for execution

Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations. Managing, planning and organizing events on relevant days along with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media. Designing brief for agency and coordinating for creative. Ensuring brand guidelines adherence in all communication. Devise long-term Branding & Development strategies for the units and achieve monthly targets. Analyze data & conduct regular consumer insight & research to understand market trends. Overseeing all branding material displayed appropriately in hospital and regular updating of them. Supporting Sales team for creatives and other branding requirements. Meeting with Doctors for breakthrough cases. Work closely with PR team for local and upcountry PR Coverage. Coordination with vendor and commercial for all printing requisites & their fulfillment. Planning & coordinating video shoots and central campaigns. Ensuring website and digital assets are updated. Contact HR- +91-9878645762

* Manage the creation of relevant and engaging content for the website and blog. * Oversee SEO strategies and ensure the successful implementation of digital marketing strategies. * Analyze digital marketing analytics & report on performance metrics. Required Candidate profile * Proven experience in digital marketing or related field. * Must have some experience in running online campaigns, making creatives. * Need some experience in Coral Draw.

Planning, executing & managing marketing strategies like print advertising, direct mail, event planning,campaign,ATL,BTL & 360 marketing strategies.Guiding all agency & in-house team for content creation, collateral development & campaign management.

Position: Marketing Executive Exports Location: Chennai Experience: 2-3 years Job Description: Manage international marketing initiatives, preferably with exposure to GCC markets. Develop and execute marketing strategies tailored to different international regions. Experience in handling E-Commerce platforms, managing product listings, promotions, and analysing sales performance. Experience managing ATL & BTL marketing activities in international markets, preferably in the GCC region. Knowledge of channels and media such as Radio, TV, Print, and Digital will be an added advantage. Coordinate with internal teams to ensure timely execution of marketing campaigns. Monitor and report market trends, competitor activities, and consumer insights to drive strategic decisions. Ensure alignment of brand communication across various channels and regions. Assist in preparing and presenting marketing proposals and reports to VP Collaborate closely with export sales teams to achieve unified marketing-sales objectives across all regions. Key Skills Required: Strong communication skills, both verbal and written. Proficiency in digital marketing tools and E-commerce platforms. Ability to analyse market data and derive actionable insights. Excellent organizational and multitasking capabilities. Proactive mindset with the capability to handle diverse tasks independently.

Role & responsibilities Plan and execute marketing campaigns to promote gold loan services in assigned areas. Conduct regular customer visits , market activations, and liaise with potential customers and local influencers. Organize and manage roadshows, kiosk activities, and community events . Distribute marketing collateral like leaflets, banners, and posters in high-visibility areas. Identify high-potential areas for gold loans based on local demographics and economic activity. Track, analyze, and report on the effectiveness of marketing activities and ROI. Provide product knowledge training, pitch development, objection handling, and field etiquette coaching to branch staff. Track key performance indicators such as leads generated, footfalls to branches, conversions, and campaign costs. Key Skills & Requirements: Bachelors degree in Marketing, Business, or a related field. 3+ years of field marketing experience, preferably in financial services or NBFCs . Strong local market knowledge and excellent interpersonal skills. Proven track record in lead generation and customer acquisition. Interested candidates can share resume at vandana.walia@capriglobal.in

Retail Marketing Manager BTL, Merchandising & Customer Engagement | Jewellery Industry Location: Pune, Maharashtra (Showroom & Field Role On-Ground Execution Focus) Experience: 5+ years in retail marketing (jewellery, luxury retail, or fashion preferred) Job Type: Full-time About KRA Jewellers: With 11 showrooms across Pune, Chinchwad, Baramati, and Sataraand plans to expand further—KRA Jewellers is one of Maharashtra’s most respected jewellery brands. We pride ourselves on customer satisfaction, efficient execution, and creating meaningful showroom experiences. Key Responsibilities: Be actively present in showrooms and on the field to ensure flawless marketing execution Plan and implement BTL marketing activities: in-store promotions, society activations, exhibitions, and festive campaigns Lead visual merchandising initiatives to enhance the in-store experience and drive conversions Support showroom teams in engaging VIP customers by designing loyalty programs and premium relationship strategies Train and mentor showroom staff on customer interaction, marketing alignment, and sales techniques Coordinate with vendors, agencies, and creative teams for timely rollout of campaigns Gather on-ground customer insights to refine marketing strategies Ensure consistent branding and customer engagement across all showroom locations Who Should Apply: Bachelor's/Master's degree in Marketing, Business, or related field 5+ years in BTL marketing, visual merchandising, or customer engagement (retail sector preferred) Strong exposure to jewellery or lifestyle retail, especially in Maharashtra Well-acquainted with Pune’s retail market and customer dynamics Excellent communication, coordination, and interpersonal skills Comfortable with field-based work and regular travel to various showrooms Experience with premium brands and customer-centric marketing is highly valued Knowledge of digital marketing is a bonus, but not mandatory What We Offer: A chance to build a strong regional brand with real on-ground impact Exposure to customer behavior, showroom operations, and brand strategy A work culture that values creativity, accountability, and execution excellence Ready to lead marketing from the showroom floor? Apply now and be part of KRA Jewellers’ growth journey. is a plus but not mandatory. If you are interested kindly WhatsApp your resume on 8149989607 Or Email hr@krajewellers.com

Job Summary: We are seeking a visionary and results-driven Marketing Manager with 7-10 years of experience in strategic and hands-on marketing leadership. The ideal candidate will possess deep expertise in ATL (Above The Line) and BTL (Below The Line) marketing activities, demonstrate a proven track record of driving brand transformation , and directly contribute to sales growth through innovative marketing strategies. Key Responsibilities: Develop and implement comprehensive marketing strategies aligned with business objectives. Oversee and manage all ATL and BTL marketing initiatives across channels including print, digital, events, trade, and PR. Lead, mentor, and grow a high-performing marketing team to deliver consistent results. Reposition and revitalize the company's brand image to enhance market perception and customer engagement. Collaborate with sales and product teams to align marketing initiatives with business goals and revenue targets. Measure and report on campaign performance, ROI, and key KPIs, using data-driven insights to optimize future initiatives. Manage budgets efficiently and ensure all campaigns are delivered on time and within scope. Serve as the company's brand custodian, ensuring consistent messaging and positioning across all touchpoints. Requirements: 8-10 years of progressive experience in marketing, including leadership roles. Strong expertise in both ATL and BTL marketing. Demonstrated success in building and executing marketing strategies that directly impacted sales and business growth. Experience in managing and motivating cross-functional teams. Strategic thinker with creative flair and hands-on execution capability. Excellent communication, leadership, and stakeholder management skills. Preferred Qualifications: MBA in Marketing or a related field. Experience in [insert industry, if applicable, e.g., FMCG, Retail, Real Estate, etc.]. Familiarity with modern digital tools and platforms (CRM, SEO, Performance Marketing, etc.). What We Offer: A leadership role with significant impact and autonomy. Dynamic and fast-paced work environment. Opportunity to shape the future of a growing brand. Salary is not a constraint for the right candidate.

Role & responsibilities experienced with ATL/BTL/Branding/ social media/SME/SMO only from B2C target to rural marketing Preferred candidate profile

Job Description Designation: Marketing - Executive Experience Location 4 - 5 Years Bengaluru Qualification Graduate, MBA (Marketing) Industry Type Role Engineering & Construction Executive Employment type Full time, Permanent External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) Agencies PR Agency & Social Media Agency. Retailers Sponsors Special skills/Attributes ¢ Proficiency in MS Office and marketing analytics tools. ¢ Creative mindset with strong attention to detail. ¢ local language Kannada. Key Responsibilities ATL Marketing: ¢ Plan and execute mass media campaigns (print & outdoor hoardings). ¢ Coordinate with media buying agencies for ad placements and budgeting. ¢ Oversee development of creative content with agencies for ATL channels. ¢ Analyse performance of ATL campaigns and generate ROI reports. BTL Marketing: ¢ Execute targeted campaigns including activations, events, roadshows, mall promotions, and kiosks. ¢ Identify high footfall zones and potential catchment areas for BTL activities. ¢ Coordinate with vendors and event partners for smooth execution. ¢ Work closely with the sales team to align BTL activities with project-specific lead generation goals. General: ¢ Ensure consistent brand messaging across all ATL & BTL touchpoints. ¢ Manage budgets and timelines for all marketing initiatives. ¢ Analyse market trends, competitors activities, and customer insights. ¢ Maintain relationships with external agencies, vendors, and media partners.

About the Company Our client is a well-established Indian fashion brand currently undergoing a strategic transformation to reposition itself in the new-age D2C space. With a strong legacy in urban wear and youth-oriented design, the brand is now focused on innovation, agility, and building a future-ready identity. Position: Brand Manager (GM / DGM Level) Key Responsibilities Lead brand strategy, marketing, and positioning across D2C, retail, and e-commerce platforms. Own end-to-end brand communication, including campaigns, influencer marketing, content, and storytelling. Define and execute go-to-market plans for new collections and seasonal product launches. Leverage data-driven insights to drive customer acquisition, retention, and loyalty. Manage cross-functional coordination between product, sales, digital, and creative teams. Build a distinctive brand voice aligned with the aspirations of Gen Z and millennial consumers. Develop omnichannel brand experiences integrating digital, social, and experiential platforms. Stay ahead of fashion trends, cultural movements, and sustainability conversations to shape brand relevance. Must-Have Qualifications 12 TO 16 years of brand marketing experience with a strong background in D2C fashion/lifestyle brands . Demonstrated ability to build or reposition fashion brands for modern consumers. Experience in start-up or entrepreneurial environments, capable of working independently and building a team from scratch. Must be from the fashion/apparel/lifestyle industry with deep knowledge of seasonal marketing, trend alignment, and brand aesthetics. An individual contributor to start with, transitioning into a team leadership role as the brand scales. Strong understanding of digital marketing, CRM, and content-led brand storytelling. Preferred Candidate Profile Women candidates are strongly encouraged to apply. Passion for fashion, youth culture, and digital innovation. Bold, strategic thinker with a creative flair and a results-driven mindset. Comfortable working in fast-paced, evolving brand environments. Location : Mumbai Experience : 12 to 16 years Work Mode : 5-day work week, Work from Office (WFO)

• Identify optimal locations for hoardings, banners, signages. • Execute local activations like canopy events, apartment campaigns, mall branding. • Track performance via footfall metrics and coupon codes.