137 Atl Btl Jobs - Page 5

Planning, executing & managing marketing strategies like print advertising, direct mail, event planning,campaign,ATL,BTL & 360 marketing strategies.Guiding all agency & in-house team for content creation, collateral development & campaign management.

Role & responsibilities : Brand Communication Strategy: - Develop and implement a comprehensive MarComm strategy aligned with business goals. - Maintain brand voice, tone, and consistency across channels (print, digital, social, internal, PR). Content Creation & Oversight: - Supervise creation of content for brochures, newsletters, videos, website, internal comms, and social media. - Work closely with medical and product teams to ensure accuracy and regulatory compliance. Media & Public Relations: - Collaborate with PR agencies and media partners. - Manage press releases, media coverage, and crisis communications. Campaign Execution: - Plan, execute, and evaluate ATL/BTL marketing campaigns. - Coordinate with external vendors and design teams to ensure timely campaign delivery. Event Communication: - Handle communication material for medical conferences, CMEs, health camps, and corporate events. Internal Communication: - Support HR and L&D with internal branding, employee newsletters, and engagement campaigns. Analytics & Reporting: - Track effectiveness of communication strategies using KPIs and marketing analytics tools. Preferred candidate profile : - 5 8 years in healthcare or diagnostics, hospitality preferred - Excellent written and verbal communication skills. - Experience with healthcare brand communication is a plus - Proficiency in tools like Canva, Mailchimp, HubSpot, or similar. - Strong project management and multitasking skills.

Job Description:- Direct 360-degree marketing for commercial portfolio, driving growth and brand value through strategic campaigns across ATL, BTL, digital, and social media. Top-of-Mind awareness and innovative go-to-market strategies Manage budgets, analyse market trends, and spearhead performance marketing with lead generation engines Creation of websites, brochures, ads, project renders, scale models, AVs, and walkthroughs to elevate project branding and communication. Create sales and leasing presentations, brochures, AVs, and digital content. Manage media planning across print, outdoor, and digital platforms. Lead VR/AR experiences and 3D model creation for sales galleries. Oversee digital campaigns, social media visibility, and influencer partnerships. Plan events and activations with key partners to boost engagement. Enhance revenue through mall OOH media, BTL space, and leasing support. Launch and execute events and promotions for key festivals and campaigns. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels & segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Must - Exposure of NCR markets, experience of launch phase of commercial and retail set up, developer background.

The incumbent would be required to plan and execute ATL & BTL campaigns and handle a team of Mkt officers to organize marketing events for brand awareness and promotion in rural areas

Roles and Responsibilities Understanding the customers need and counselling regarding our courses and helping them for course selection. Achieve Enrollment as well as Revenue targets for the campuses assigned form strategy based on the market dynamics and implement the same in the field Negotiate with the Schools and colleges for business development and brand building and bringing in seminars. Hard core sales with generating walk-ins at center through ATL promotion and local marketing. Mobilize the student groups for Career Launcher initiatives and programs Convince students to enroll for CL Educate courses. Responsible for operations processes / formalities at the center. Responsible for driving business for the assigned center. Should be a go-getter and willing to travel within the city. Experience in Test Prep preferred Will be responsible for counselling students and handling their queries. 6 Days Working from office. weekends working. please share your Cv at meerut.cl@careerlauncher.com

Role: Regional Marketing Head Locations:- Nagpur, Surat, Jaipur Responsibilities : Plan and execute BTL activities and support branches of the allocated region to ensure that branches achieve their monthly and quarterly business targets. Coordination with branches and vendors for effective BTL activities, engage staff for quality leads, and monitor for misreporting at the agency level. Visit each branch quarterly to assess issues, branding, collateral use, and competition, enabling them to plan targeted marketing initiatives for each branch. Ensure effective branch branding with well-placed Glow Sign Boards and sufficient merchandise, focusing on optimal utilization to drive business impact and minimize waste. Prepare a report on opportunities for new branches and create a marketing plan to raise awareness and drive foot traffic and conversions in the catchment area. Interested candidates can send resumes in hrnpr@muthootgroup.com or garima.nanda@muthootgroup.com drop your cv at 9011787951

Air India Express is hiring for Sr. Manager - Offline Marketing for Gurugram (Head Quarters). Interested candidates are requested to please provide an updated resume at swati.chouhan@airindiaexpress.com Job Purpose The Marketing Manager will collaborate with the Head of Brand, Social, Design, and Content to develop and implement offline customer experience marketing plans that align with the brands business objectives. This role will focus on enhancing the customer journey through impactful outdoor advertising and engaging offline experiences, ultimately driving flight and ancillary revenue. Role & responsibilities Strategic Planning: Develop and execute strategic and tactical marketing plans that enhance offline customer experiences and meet defined business goals. Campaign Management: Act as the primary internal point of contact for campaign planning and execution across all offline marketing functions, including outdoor advertising, promotions, and partnerships. Collaborate with internal creative teams to ensure consistent messaging and branding. • Cross-Functional Collaboration: Work closely with teams in Sales, Distribution, Customer Happiness, and Commercial Planning to create and execute high[1]impact offline campaigns that resonate with target audiences. Cost Management: Optimise media spend for offline campaigns by monitoring and reporting on key performance indicators, including cost of acquisition, ROI, and the impact on brand awareness and customer engagement. Performance Tracking: Track, measure, and report on the performance of offline marketing initiatives, providing insights to improve future campaigns. Agency Collaboration: Partner with creative and media agencies to execute offline advertising campaigns and related programs effectively. Market Opportunities: Identify opportunities for enhancing the offline customer experience and expanding the brands presence in key markets Preferred candidate profile Strategic Thinker: Ability to develop long-term marketing strategies aligned with business objectives. Analytical Mindset: Strong capability to analyze data and metrics for informed decision-making. Collaborative Leader: Proven ability to work effectively across teams and build strong stakeholder relationships. Detail-Oriented: Meticulous attention to detail in planning and executing marketing initiatives. Strong Communicator: Excellent verbal and written communication skills. Experience & Qualification 6+ years specifically in media planning or marketing Media Planning Manager of a travel commerce website or agency working on B2C Product or Service 5+ years experience managing media planning and performance marketing for an industry leader (#1 or #2) in travel and tourism (aviation/hospitality / OTAs) MBA / Post-Graduate Degree in Marketing from a premier institute (IIM A/B/C/L/K/I, ISB, FMS, XLRI, SPJIMR etc.)

About Justo: Established in August 2019, JUSTO is a dynamic real estate solutions company driving innovation and growth. With a robust team of over 500 professionals, we empower developers to transform their vision into reality. Our tailored strategies maximize value for both developers and end-users. Our proven track record includes delivering over 9,000 units, generating sales exceeding Rs. 6,000 crores. Currently executing projects worth Rs. 3,500 crores, with a promising pipeline of Rs. 17,000 crores, were rapidly expanding our footprint across Mumbai, Navi Mumbai, Pune, Bhubaneswar, Kolhapur, Aurangabad, and Nashik. Our approach is rooted in three core principles: providing expert Advice, we help Create innovative products, and Nurture long-term partnerships. This, combined with our unique blend of technology and personalized service, positions JUSTO as a leading offline-to-online real estate platform. This role requires a dynamic leader with a strategic mindset, strong analytical skills, and a proven track record in marketing and campaign management. The ideal candidate will be adept at managing multiple stakeholders, driving innovation, and delivering results in a fast-paced environment. Key Responsibilities and Attributes: 1. Marketing/Campaign Effectiveness- ATL/ BTL: Drive marketing campaigns to ensure high ROI. Oversee campaign ideation, budgeting, execution, and optimization. Ensure timely delivery of campaigns and achieve results proportionate to goals. 2. Campaign Management: Lead campaign ideation, budgeting, execution, and optimization processes. Ensure timely delivery of campaigns with measurable results. 3. Data Analysis & Reporting: Regularly analyze performance metrics. Provide comprehensive reports to track progress and impact. 4. Agency Performance Review and Plan: Collaborate with external agencies to align with organizational goals. Conduct regular reviews of agency deliverables to ensure quality and effectiveness. 5. Vendor Relationship & Management: Strengthen and enhance relationships with vendors. Manage vendor contracts and performance. 6. Original Thinking and Process Improvement: Foster innovation and creative problem-solving within the team. Implement new ideas to enhance sales, campaign effectiveness, and overall process improvement. 7. Initiative and New Ideas: Encourage and capture innovative ideas from the team. Demonstrate new approaches that lead to better outcomes in campaigns or processes. 8. Client Review: Handle client reviews and resolve conflicts. Ensure regular updates on account progress and status.

1. Brand Strategy & Communication Define the brand positioning, personality, and tone for assigned categories. Translate brand strategy into effective communication campaigns across ATL, BTL, digital, and PR. Lead the development of creative briefs and collaborate with internal/external teams for execution. Ensure consistent brand messaging across all consumer and trade touchpoints. Ensure timely development of marketing collateral including brochures, videos, and POSM. Manage asset libraries and approval workflows for campaign materials. 2. Category Marketing & GTM Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies. Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats. Track category performance and recommend actions for growth and profitability. 3. Campaign Planning & Execution Lead end-to-end campaign planning including concept, media planning, production, and rollout. Drive BTL activations, in-store branding, and regional promotions with measurable KPIs. Coordinate with media and creative agencies for campaign delivery and optimization. 4. Agency & Cross-Functional Coordination Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics). Ensure timely approvals, clear briefing, and seamless campaign execution across platforms. Track budgets and manage vendor payments in coordination with procurement/finance. Role & responsibilities Preferred candidate profile

5 to 10 years of experience in product marketing, ATL and BTL marketing, and social media marketing, promotion planning, event & exhibition management and social media marketing. Location - Mumbai & Gurgaon shweta.biswas@cygnusad.co.in Required Candidate profile ideal candidate will have 5 to 10 years of experience in product marketing, ATL and BTL marketing, promotion planning, event & exhibition management and social media marketing.

Essential Duties and Responsibilities: 1. Identifying Brand Strategy to drive growth. 2. Identify product innovation and renovation ideas to keep bringing New News to the portfolio 3. Develop the Annual Brand Plan with Key Growth Pillars and execution elements there in. 4. Work with Agency partners to develop Creative execution across Offline and Online Media 5. Identify periodic initiatives to boost sales e.g. Consumer Promotions 6. Proactively Track Competition and category updates across channels & Make action Plan for the Brand 7. Work with internal stakeholders to ensure Brand initiatives are delivered in a timely manner Required Skills / Experience / Competencies: - Atleast 3 years experience in a Brand Management role. - Min 4 - max 6-7 years experience overall. - Experience in FMCG necessary - High Energy, Self driven , Resilient Individual - Worked in a category which has a strong presence in MT or E-commerce channel. Preferred Skills / Experience / Competencies: - Prior experience in Categories such as Cleaners or Other Mass - Worked on categories which have a Traditional Trade Play as well

Key accountabilities and decision ownership: Assist BDE/Sales Team in chalking sales / marketing strategies for the locality / locality Coordinate with cross functional/ other vertical business departments to facilitate business by branches Assist Area Sales Manager in planning and organizing Sales/ Marketing events in Branch locations Establish sales reporting mechanisms as per company standards Monitory and guide BDE Team and ensure achievement of business objectives Evaluation of performance vis--vis the competitors of the locality inducting BDEs/ Sales Team. Follow up with branches on compliance of internal audit matters, monitor Minimise customer complaints Maintain liaison with Regional Sales Manager/ Area Manager/ Area Sales Managers/Departments in Zonal/ Head Office for speedy resolution of problems faced by branches

Key Responsibilities: Develop and manage branding strategies aligned with company goals. Design, coordinate and execute print media campaigns (brochures, flyers, newspaper ads, etc.). Collaborate with external vendors, designers, and internal teams to ensure brand consistency. Track and analyze campaign performance and suggest improvements. Preferred candidate profile

Roles and Responsibilities Develop and execute go-to-market strategies for OTC brands, focusing on brand activation, atl btl, promotions, and brand awareness. Collaborate with cross-functional teams to launch new products and drive business growth through effective marketing activities. Manage budgets for marketing campaigns and track key performance indicators (KPIs) to measure success. Identify opportunities for innovation in marketing strategies to stay ahead of competition. Ensure timely execution of all marketing initiatives while maintaining high levels of quality.

Managing social media accounts and ensuring the consistency of all content with the company's messaging and values Repurposing and optimising content for various platforms Monitoring and analysing user metrics and engagement Creating engaging content for the target audience Creating social media advertisements Scheduling content release times for engagement Developing and creating social media graphics Maintaining a secure database of login credentials for all social media accounts

Develop and implement Brand / Digital marketing strategy that aligns with the company's growth targets. executing Branding campaigns. advertising and promotional campaigns across , social media, email marketing, and events. ATL & BTL campaigns Required Candidate profile MBA ,3 to 5 years + of experience in Brand / Digital marketing, with a focus on developing and executing successful marketing campaigns across multiple channels.Build brand awareness, Event

Job description Marketing Head for Kolkata Experience 15+ Years Qualification - MBA/ PGDM from a premium institute Preferred industries- Stationery, FMCG, Consumer,Manufacturing,FMCD Location- Kolkata Job Responsibilities: Oversee and optimize digital marketing initiatives including SEO, SEM, social media, e-commerce, and content marketing. Ensure effective execution of ATL/BTL activities including print,outdoor, and events/exhibitions. Guide pricing strategies, packaging, and product mix tailored to regional preferences. Lead and manage the marketing department, including sub-departments like demand generation, paid marketing, and brand management, ensuring alignment with company goals and overall business objectives. Leading the development of all marketing plans. Ensuring the implementation of effective marketing strategies If interested, please share cv on priya@hrworksindia.com

1. Strategy and Planning 2. Content Creation and Management 3. Campaign Management 4. Community Management. 5. Social Media Handling Must-Real estate exp

Role & responsibilities Direct 360-degree marketing for commercial portfolio, driving growth and brand value through strategic campaigns across ATL, BTL, digital, and social media. Top-of-Mind awareness and innovative go-to-market strategies Manage budgets, analyse market trends, and spearhead performance marketing with lead generation engines Creation of websites, brochures, ads, project renders, scale models, AVs, and walkthroughs to elevate project branding and communication. Create sales and leasing presentations, brochures, AVs, and digital content. Manage media planning across print, outdoor, and digital platforms. Lead VR/AR experiences and 3D model creation for sales galleries. Oversee digital campaigns, social media visibility, and influencer partnerships. Plan events and activations with key partners to boost engagement. Enhance revenue through mall OOH media, BTL space, and leasing support. Launch and execute events and promotions for key festivals and campaigns. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels & segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Must - Exposure of NCR markets, experience of launch phase of commercial and retail set up, developer background. Preferred candidate profile a) Candidate must be from Real Estate Developer Background only. b) Has done Commercial & Retails projects c) Well versed with NCR Market

POSITION: Senior Marketing Manager GRADE: MM4 REPORTING: Director INTRODUCTION: We are seeking a creative and experienced Senior Marketing Manager to join our team. The Senior Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your role will include planning, executing, and measuring the success of marketing campaigns across various channels. You will also be responsible for managing the marketing budget, conducting market research, and analysing trends to identify new opportunities. The purpose of a Marketing Manager is to play a pivotal role in shaping the organisation's success, fostering growth, and maintaining a strong market presence PRIMARY RESPONSIBILITY & AUTHORITY: The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and increase market share. This involves overseeing all marketing activities, including campaign management, market research, digital marketing, and team leadership, to ensure alignment with the companys business goals and objectives. Authority to develop and implement marketing strategies and plans. Make decisions on marketing initiatives and campaigns to meet business objectives. Approve marketing expenditures within the allocated budget Lead, manage, and develop the marketing team. Select and manage relationships with external agencies, vendors, and partners. Negotiate contracts and agreements with third-party service providers. Approve all marketing materials and communications to ensure brand consistency Make final decisions on campaign strategies, messaging, and channels. Conduct and approve market research and data analysis. Direct digital marketing efforts, including SEO, SEM, social media, and email marketing. Manage public relations efforts and media relations. SECONDARY RESPONSIBILITY: Secondary responsibilities for a Marketing Manager support the primary responsibilities and ensure the smooth operation of the marketing department. These tasks often involve more detailed and routine activities that contribute to the overall success of marketing efforts. Ensure content aligns with brand voice and messaging guidelines. Assist with logistics, promotional activities, and post-event analysis. Maintain marketing databases and customer relationship management (CRM) systems. Handle routine administrative tasks such as scheduling meetings, preparing reports, and maintaining marketing calendars. Communicate marketing plans and performance updates to internal stakeholders. Provide regular updates and insights to the marketing team and senior management. Collect and analyse customer feedback to improve marketing strategies and customer experience. Assist in the training and on-boarding of new marketing team members. Manage the logistics of promotional items and marketing collateral. Track and analyse key performance metrics for various marketing activities. Provide detailed reports on campaign performance, website analytics, and social media engagement. PREFERRED EDUCATIONAL: Bachelors degree in Marketing, Business, or a related field or MBA Marketing. EXPERIENCE REQUIRED: 10 Years experience in Marketing MANDATORY JOB SKILLS & KNOWLEDGE REQUIRED: Communication Skill, Team leading, Marketing DESIRED JOB SKILLS REQUIRED: Networking skills Risk Taking Ability Tech-Savvy Budget Management Adaptability Communication Skills Presentation skill verbal and nonverbal communication LANGUAGE PREFERENCE: Malayalam English Hindi GENERAL TRAINING REQUIREMENT: Marketing Fundamentals: Provide an overview of basic marketing concepts, including market research, target audience identification, branding, and marketing strategy development. Digital Marketing: Cover various aspects of digital marketing, such as social media marketing, email marketing, search engine optimisation (SEO), and online advertising. Content Marketing: Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience. Marketing Analytics: Train on how to use data analytics tools to track and measure marketing performance, and how to use insights to optimise campaigns. Marketing Campaign Management: Provide guidance on planning, executing, and evaluating marketing campaigns across various channels. Marketing Automation: Introduce tools and techniques for automating repetitive marketing tasks, such as email workflows and social media scheduling. Consumer Behaviour: Understand the psychology and behaviour of consumers to better tailor marketing strategies and messages. Budgeting and ROI: Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives. Leadership and Team Management: Provide training on leadership skills, team building, and effective communication to manage a marketing team effectively. Industry Trends: Stay updated on the latest trends and developments in marketing, including new technologies and strategies. Ethics and Compliance: Ensure that marketing managers understand ethical considerations and legal requirements related to marketing practices. Presentation and Communication Skills: Train on how to effectively present marketing plans and strategies to stakeholders, both internally and externally. ANY SPECIFIC TRAINING REQUIREMENT: Training for a marketing manager, or someone in a senior marketing leadership role, should focus on enhancing strategic thinking, leadership, and decision-making abilities.

Brand Associate will be responsible for executing brand strategies, conducting market research, communicating brand values, managing branding efforts, and implementing brand marketing campaigns. Company into life sciences and Healthcare. Required Candidate profile Brand Strategy and Brand Management skills Market Research skills Experience in healthcare or genetic testing industry is a plus Social media and digital marketing is a plus Immediate Joining prefered Perks and benefits Best In the Industry

Having 3 to 5 yrs of experience in education industry for building relationships and doing tie ups with schools, colleges and universities. Conducting events, seminar and fairs do generate leads.Knowledge of Digital marketing is desirable.

Role & responsibilities Marketing Strategy & Brand Development Create and implement tailored marketing strategies for businesses run by suPPPort Limited. Develop a brand positioning strategy that aligns with the unique goals of each company. Conduct market research to understand target audiences and industry trends. Manage marketing budgets and measure campaign performance. Social Media & Content Creation Develop and manage social media accounts for all businesses. Create engaging content: blogs, social media posts, newsletters, video marketing. Optimize websites for SEO and user engagement. Plan and execute email marketing & ad campaigns (Google Ads, LinkedIn, Meta, etc.). Graphic Design & Digital Branding Create visuals using Photoshop, Canva, or similar tools. Develop branding materials, including brochures, ads, and video content. Skills & Experience: 3-8 years in marketing, branding, or digital promotions. Strong knowledge of SEO, paid ads, email marketing, and analytics tools. Experience in social media management & content creation. Graphic design & video editing (Photoshop, Canva, Adobe Premiere, or similar). Excellent copywriting and communication skills (English, additional languages are a plus). If anyone Interested Please Contact me E Mail: srikanth.xms@gmail.com

Executive - Marketing (ATL & BTL campaigns) Job Description: Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns. Coordinating with the sales team for regular collateral requirements. Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work. Accountable for creative briefs, agency briefing and execution of brand campaigns. Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines. Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights. Ensure legal compliance and approval on all communications. Come up with new ideas for internal and external campaigns that would appeal to masses. Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance. Maintaining and updating customer database. Preparing & sharing monthly MIS reports. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. Adept in online and traditional marketing, and highly skilled in visual communications. Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. Oversees the production of all promotional materials and marketing campaigns. Negotiating on rates and getting the best rates and getting timely delivery from vendors. Partner with creative teams, other internal stakeholders, and external agencies and vendors Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. Skills required: Be able to multitask and cater to the requirements of multiple stakeholders Have strong creative & aesthetic inclination Analytics and insight skill especially while planning campaigns Attention to detail and operational excellence Work as a team player Drive alignment, interact effectively

We are seeking a suitable candidate for the position of Brand Manager for a well known company in Real Estate Industry, Mumbai. Job Location: Mumbai Experience in Real Estate industry is mandatory. A dynamic organization in the real estate sector is looking to hire a Manager Brand Management to lead and execute brand strategies across a diverse portfolio. The role involves working closely with internal stakeholders and external partners to drive impactful brand initiatives, marketing campaigns, and promotional activities. Suitable candidates shall email their updated resume across hr25@hectorandstreak.com