Marketing Manager

ti Steps

0 - 4 years

3 - 7 Lacs

hyderabad chennai bengaluru

Posted:1 month ago| Platform:

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Skills Required

marketing strategy brand marketing product marketing btl marketing marketing planning offline marketing marketing management atl btl btl activation event marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:

Marketing Manager

Key Responsibilities:

Develop, implement, and oversee marketing strategies to achieve business objectives.
Plan and execute digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and content marketing.
Manage traditional marketing efforts, including print, events, trade shows, and partnerships.
Analyze market trends, customer insights, and competitor activity to inform strategies.
Define marketing KPIs, track performance, and prepare detailed reports for management.
Collaborate with sales, product, and design teams to create cohesive marketing campaigns.
Manage the marketing budget and allocate resources effectively.

Preferred Qualifications:

Masters degree in Marketing, Business, or related field.
Experience in B2B or B2C marketing.
Knowledge of marketing automation tools and CRM platforms.
Understanding of branding, customer segmentation, and lead generation strategies.
Experience managing external agencies, vendors, or partners.
Familiarity with graphic design tools (Adobe Creative Suite, Canva).

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