190 Atl Btl Jobs - Page 8

Responsible for creating, implementing, and managing marketing strategies to drive footfall, enhance tenant sales, and strengthen the mall’s brand positioning. The role involves planning and executing events, digital campaigns, seasonal activities. Required Candidate profile • Bachelor’s/Master’s degree in Marketing, Business Administration, or related field. • 10–12 years of experience in marketing in shopping malls. • Strong knowledge of digital marketing, events

Role Overview The Regional Marketing Lead is responsible for conceptualizing, executing, and managing store level and regional marketing campaigns that bridge the gap between offline retail presence and digital touchpoints. This role is crucial to building hyperlocal awareness, driving walk-ins, and enabling local sales conversions. You will act as the primary marketing link between the central marketing office and retail store zones, ensuring consistent brand visibility, tactical seasonal promotions, local media coverage, and festive alignment across all formats. Key Responsibility Areas (KRAs) Regional Campaign Planning & Execution • Lead store-level and regional marketing campaigns tailored to local customer behavior, product focus, and cultural events. • Develop localized campaign themes, taglines, and creative briefings for regional launches or offers. ATL/BTL Coordination • Plan and execute ATL (Above-the-Line) media (newspapers, FM radio, regional print) and BTL (Below-the-Line)media (flyers, kiosks, in-store branding) with the help of local agencies. • Negotiate cost-effective media spots and placements for each region and festival period. New Store Launch Marketing • Lead launch marketing activities for new stores including pre-buzz creation, invitation, inauguration day activities, local influencer presence, and post-launch visibility. • Ensure optimal media-mix deployment during launches in coordination with sales and creative teams. Zonal Team Collaboration • Coordinate closely with Regional Sales Heads and Store/Service Managers to understand regional needs, sales objectives, and customer footfall trends. • Customize marketing collaterals and communication flow accordingly. Hyperlocal Campaign Syncing • Integrate digital channels (Google Ads, WhatsApp, Facebook region pages) with physical marketing (posters, in-store branding) to create consistent hyperlocal narratives. • Launch store-level festive and product-push campaigns across both digital and offline touchpoints. Calendar & Visibility Management • Maintain a monthly seasonal and festival retail marketing calendar for each zone. • Track execution timelines, vendor deliverables, and performance metrics aligned to campaign peaks. 3 | Page Merchandising & Audit Oversight • Conduct periodic store merchandising audits for branding consistency, signage visibility, and hygiene. • Prepare detailed visibility audit reports, with scoring and actionable feedback per store/region. Local Data & Performance Reporting • Collect store-level campaign performance data – footfall, inquiries, visual merchandising status, and event leads. • Submit region-wise marketing activity scorecards monthly to marketing leadership and sales heads. Key Performance Indicators (KPIs) • Footfall per Campaign: Traffic generated directly from marketing activity • Campaign ROI: Sales or inquiries generated versus cost incurred • Event-Specific Lead Volume: Quality and quantity of leads generated during activations • Creative Output/Assets Per Month: Region-wise creative frequency and variety • Execution Score by Region: Visual display, branding compliance, and store participation • Store Hygiene Audit Score: Cleanliness, branding maintenance, and promotional readiness Scope of Work This role primarily supports: • iPlanet B2C Retail Store Marketing across regions • 360 store-level campaigns integrated with national marketing direction Execution Focus Areas: • Create and circulate region-specific campaign playbooks with ready-to-implement guides. • Coordinate with printers and local vendors for: • Posters, Flyers, Standees, Flex Boards, other elements • On-ground activations, roadshows, and localized customer engagement • Ensure local-language adaptation of marketing messages to maximize relevance. • Support store teams with real-time branding updates, promo templates, and festival- specific themes. • Ensure hygiene and accuracy across all GMB listings and Google Merchant Center feeds, while actively monitoring and resolving fake or impersonator accounts on social and digital platforms in collaboration with platform support teams. • Track visibility impact and footfall uplift through close liaison with store managers and MIS reporting. Variable Pay Eligibility: 15% of CTC based on campaign execution quality, regional performance metrics, and footfall attribution.

Seeking a experienced CRM Assistant Marketing Manager with 6–8 years in retail to lead Loyalty, CRM & activations. Must excel in program management, data analytics, member journeys & both ATL and BTL marketing campaigns execution to retention & CLV. Required Candidate profile Any Graduate with 5–8 yrs in loyalty, CRM, automation, journey mapping & A/B testing. Retail/Fashion/Sneaker background preferred. Strong Excel & PowerPoint skills Sneaker industry is preference.

We are looking for an experienced and dynamic Brand Manager to lead branding initiatives for our Electric Vehicle (EV) project at Kinetic Watts & Volts Ltd . The Brand Manager will be responsible for developing and executing brand strategies, driving customer engagement, and building brand equity. You will lead integrated campaigns, manage brand partnerships, and ensure alignment with overall marketing and business goals. Role & responsibilities Brand Manager The role of a Brand Manager is to develop a brand strategy. Brand managers oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. They often conduct market research for a company. This involves surveying and polling demographics, determining demand for products, and other relevant field research. Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organisation. Role & Responsibility : Hands-on experience in handling integrated campaigns & sizeable brand alliances Knack of picking customer insights through data, interactions and observations Strong brief-writing skills Advanced agency-handling and partner-relationship management Moderate to advanced understanding of media planning: Online & Offline Good program-management skills Trade & sales understanding Openness to travel every month Build brand equity via innovative campaigns & projects. Strengthen brand positioning, build brand salience & aspiration Oversee production & on-ground execution of campaigns. Liaison with Creative, Research, PR, Media, Event, Program, Product and Sales teams Coordinate & Manage brand alliances & associations Cross Promotion Tieups. Marketing support for sales & dealership teams; Monthly business planning (Volume, Enquiries), supporting dealer-driven marketing campaigns (Events, Test-rides & BTL) Competition MIS. Thorough Hands on Market Research. Consumer Research. Some attributes you bring to the role: Embracing change - ability to make decisions in changing and ambiguous situations Understanding people - Empathy for all stakeholders and understanding their intent Inviting feedback - from multiple stakeholders and taking decisions participative Experience An MBA degree in marketing from tier 1/2 institutes Experience of 8+ years in Marketing preferably in a automotive industry

Key Responsibilities: Leading and implementing offline marketing strategies to enhance student acquisition and brand visibility in Kolkata Planning and overseeing ATL activities such as hoardings, radio campaigns, and newspaper ads, as well as driving BTL campaigns like pamphlet distribution, kiosk setups, and local outreach efforts. Taking responsibility for organizing seminars and workshops in educational institutions, collaborating with academic and counseling teams, tracking campaign performance for optimized ROI, managing vendor relationships and budgets, conducting market research, and building brand trust within the local student and parent community. Eligibility Criteria: A Bachelor's degree in Marketing, Business Administration. 2-5 years of experience in offline marketing, particularly in the education or consumer industry. Expertise in executing ATL & BTL campaigns and educational seminars, as well as a strong network in the education sector. Excellent communication, negotiation, and team management skills are essential. A proactive approach to work independently and drive results effectively.

Role & responsibilities Lead Generation & Strategy Develop and execute effective marketing strategies through ATL, BTL, digital platforms, and other innovative channels. Utilize demographic and psychographic insights along with storytelling techniques to target potential customers. Identify and explore new markets beyond the current customer base to expand lead generation opportunities. Campaign Planning & Management Design, implement, and oversee marketing campaigns from concept to completion. Monitor and manage campaign budgets to ensure cost-effectiveness and adherence to approved allocations. Brand & Market Development Drive initiatives to position Pavani Group as a leading real estate brand in South India. Plan and execute events, exhibitions, and brand activation activities to enhance visibility. Vendor & Event Management Manage relationships with vendors to ensure timely and quality deliverables. Oversee the planning and execution of marketing events and promotional activities. Data-Driven Marketing Use analytics to track customer engagement, analyze market trends, and contribute to product design, pricing, and marketing strategies. Customer Experience Enhancement Collaborate with sales and marketing teams to continually improve the customer journey and satisfaction levels. Preferred candidate profile Proven marketing operations experience, ideally in the real estate or construction industry. Strong leadership and team management capabilities. Expertise in vendor coordination and negotiation. Proficiency in MS Excel, reporting tools, and project management software. Excellent communication, negotiation, and problem-solving skills. Ability to work independently, multitask, and manage multiple projects simultaneously.

ANAROCK is India's leading independent real estate services company that houses a comprehensive range of complementary businesses. Our key strategic business units are Residential Broking & Advisory, Retail Transactions & Advisory, Capital Markets, Hospitality, Investment Management, and Research & Consulting. ANAROCK serves the needs of investors, developers, occupiers, financiers and the public sector. With a dynamic team of 1500+ real estate experts, we have deep understanding of clients' requirements and a strong commitment towards business values. ANAROCK is headquartered in Mumbai with presence in all major markets in the country and dedicated services in Dubai. ANAROCK also has a global footprint with over 80,000 preferred channel partners. Every facet of ANAROCK reflects the core promise and vision to its clients and partners Role : Business Marketing And Strategy JOB DESCRIPTION Job Overview: We are looking for a strategically oriented professionalpreferably an urban planner or architectwho brings a deep understanding of real estate, a sharp eye for design and detail, and the ability to shape how a project is positioned and communicated in the market. This role plays a key part in the success of real estate projects (residential, commercial, and industrial), especially during the launch phase, by building the strategic foundation that enables effective marketing and sales execution. It is best suited for someone who thrives on research, planning, and storytelling, and who can work across teams to bring clarity, structure, and insight to every project. The candidate will be responsible for managing the entire strategic and marketing cycle of the project as a BSM from pre-launch insights and planning to post-launch refinement adapting strategies based on project stage, market shifts, and business goals. Key Responsibilities: Project Strategy & Understanding: Conduct in-depth research and analysis to develop a holistic understanding of each projectits design, context, market potential, target audience, and competition. Build structured and insight-led project briefs and presentations that lay the foundation for positioning, communication, and go-to-market strategy. Stay updated on market trends, consumer preferences, and micro-market developments to identify both opportunities and risks for each project. Adapt and evolve strategies across the project lifecycle, from planning to launch to sustenance, ensuring market-fit at every stage. Go-to-Market Strategy & Creative Direction: Develop and own the strategic brief for each project including customer personas, key messaging, positioning angles, and visual direction. Work closely with creative, digital, and media agencies to ensure campaigns and communication assets align with the projects identity and market strategy. Ensure all internal and external stakeholders are aligned on the core narrative and customer-facing storyline of the project. Collaboration & Enablement: Collaborate with the sales team to deliver product training and ensure a unified understanding of the project's features and USPs. Assist the business development team in creating impactful pitch decks and project presentations for developer engagement. Work across cross-functional teams (marketing, sales, product, agencies) to ensure clarity and consistency in how the project is positioned and communicated. Tech Integration & Project Monitoring: Leverage the Anarock Tech Suite to track marketing and sales performance metrics, support internal reviews, and make data-driven recommendations. Facilitate training sessions and review meetings using dashboards and reports to keep project strategy aligned with on-ground performance. Identify gaps or risks in visibility, traction, or engagement and recommend timely adjustments to improve outcomes. Who Should Apply: Urban planners, architects, or professionals with a real estate strategy background who enjoy research, structured thinking, and market positioning. Individuals who can bridge the gap between the technical aspects of real estate projects and the creative and commercial storytelling required to make them successful. Professionals who enjoy cross-functional collaboration, guiding agencies and sales teams with clarity and purpose. Those who thrive in strategy-focused, insight-driven roles that influence decisions across the entire project lifecycle. Required Skills: Strong knowledge of real estate development, planning, and the project lifecycle. Comfort with data analysis, consumer research, and competitive benchmarking. Proficiency in presentation tools (PowerPoint, Excel) and familiarity with tech platforms used in marketing and sales tracking. Excellent communication, briefing, and documentation skills with the ability to translate technical product features into marketable USPs. Collaborative and detail-oriented mindset, with a strong design sensibility and commercial awareness. Why This Role Matters: In real estate, the success of a project depends as much on how it's positioned and perceived as on how its built. This role is at the heart of that perception shaping how customers, partners, and the market understand a development before they ever visit the site. As the Business Strategy & Marketing (BSM) lead, you will influence every major decision around project strategy and positioning through its lifecycle, helping it succeed not just in design, but in the market. anarock.com

1. Brand Strategy & Communication Define the brand positioning, personality, and tone for assigned categories. Translate brand strategy into effective communication campaigns across ATL, Digital, and PR. Lead the development of creative briefs and collaborate with internal/external teams for execution. Ensure consistent brand messaging across all consumer and trade touchpoints. Ensure timely development of marketing collateral including brochures, videos, and POSM. Manage asset libraries and approval workflows for campaign materials. 2. Category Marketing & GTM Own the marketing calendar for the category, including product launches, promotions, and tactical campaigns. Collaborate with sales, product, and ecom marketing teams to develop and execute Go-To-Market strategies. Monitor category trends, consumer insights, and competitor activities to identify opportunities and threats. Track category performance and recommend actions for growth and profitability. 3. Campaign Planning & Execution Lead end-to-end campaign planning including concept, media planning, production, and rollout. Coordinate with media and creative agencies for campaign delivery and optimization. 4. Agency & Cross-Functional Coordination Manage external agencies (creative, media, PR) and internal teams (digital, design, analytics). Ensure timely approvals, clear briefing, and seamless campaign execution across platforms. Track budgets and manage vendor payments in coordination with procurement/finance.............

Role & responsibilities Conduct market research to identify customer needs, trends, and competitive landscape. Analyse consumer behaviour and provide data-driven insights to guide strategy. Develop and manage marketing budgets, plans, and timelines. Design and execute targeted marketing campaigns (digital, offline, or integrated) to maximise ROI. Ensure consistent brand messaging, recognition, and loyalty across all channels. Monitor competitors and adjust positioning strategies as needed. Leverage digital tools (SEO, social media, PPC, email, content marketing) and track performance for continuous improvement. Drive customer engagement through exhibitions, events, and innovative marketing initiatives. Preferred candidate profile Excellent understanding on ATL, BTL activities preferably in Jwellery industry, open to travel, Team Handling skills, Vendor Management Perks and benefits As per industry norms

Handling ATL, BTL Activities, Outdoor Media, Liaising with AD Agencies, Media Planning & Buying , Printing of POP & other Materials, coordinate Dealer Meet ,Meeting with vendors for branding activities , Issuing PO / Vendor Bill Checking etc. Required Candidate profile Handling ATL, BTL Activities, Outdoor Media, Liaising with AD Agencies, Media Planning & Buying , Printing of POP & other Materials, coordinate Dealer Meet ,Meeting with vendors for branding etc.

We are seeking a dynamic and creative Real Estate Marketing Manager to lead our marketing efforts. The Ideal candidate will develop and execute innovative campaigns to promote our properties, drive lead generation, and support sales initiatives. Required Candidate profile Marketing professional with 5+ years of experience in real estate. Skilled in digital campaigns, lead generation and content creation. Strong communication, CRM knowledge, marketing with sales goals.

Job Summary: Responsible to manage and execute end-to-end brand and marketing functions, driving business growth and enhancing brand equity through data-driven strategies. Job Description: -ERP Operations, Documentation & Asset Management Required Candidate profile -POP Material Development, Procurement & Execution -Exhibition, Event & Activation Management -360 Perks and benefits Marketing Strategy & Execution (ATL | BTL | TTL) -Digital Marketing, Social Media & Online Branding

Job Title: Marketing Manager Job Purpose: To design, execute, and manage strategic marketing and branding initiatives to successfully launch and establish the new hospital center, drive patient footfall, build partnerships, and enhance brand visibility in the target community. Key Responsibilities: 1. Old & New Centre Operation & Brand Building: Design and implement a marketing plan for the new hospital centre. Create strong brand awareness through ATL, BTL, digital, and community outreach campaigns. Design promotional materials such as brochures, leaflets, standees, hoardings, etc. Oversee campaigns via newspapers, radio, local events and social channels, etc. Coordinate with creative agencies for branding, promotional materials, signage, and hospital visibility. 2. Strategic Marketing Planning: Develop and execute an annual marketing strategy aligned with hospital goals. Analyze patient demographics, competitor hospitals, and local healthcare trends. Promote key specialties, consultants, and new services etc. 3. Community Outreach: Organize various camps, screening programs, school/corporate wellness talks, and community outreach programs. Identify influencers, resident groups, schools, corporates, and NGOs for tie-ups. Build local awareness programs Plan webinars, field visits for relationship building. Track and report referral data to optimize engagement strategies. 4. Digital & Offline Marketing Plan and execute digital campaigns including Google Ads, social media, SEO, and content marketing. Ensure visibility through hoardings, leaflets, newspaper inserts, and FM radio (as applicable). Work with the PR team for media coverage, press releases, and hospital news. 5. Business Development Identify potential catchment areas and growth opportunities. Track OPD/IPD numbers and monitor service-wise conversions. Suggest service bundling, health packages, and pricing strategies for competitiveness. 6. Internal Coordination Coordinate with hospital operations, consultants, billing, and IT for aligned marketing efforts. Plan patient experience touchpoints and branding across hospital premises. Work with HR for internal branding and staff engagement. 7. Reporting & Performance Monitoring Track ROI (Return on Investment) on campaigns and initiatives. Prepare monthly marketing dashboards with KPIs: leads, conversions, referrals, etc. Suggest corrective actions based on analytics and market feedback. Familiarity with the local healthcare landscape, demographics, and competitive hospitals Key Skills: Ready for traveling. Strong planning and execution skills Excellent communication and networking ability Digital marketing know-how Data-driven decision making Creativity with commercial awareness Passion for healthcare and a patient-centric approach

Roles and Responsibilities: • Strong experience in institutional tie-ups with schools and colleges primarily and should also have experience in franchise development. Candidates will also develop franchises in their region. • Developing strong relationships with placement officers, principals, and HODs of institutions and universities to general leads and relationships building. • Conducting seminars, on-campus training sessions, and education processing to generate the lead funnel. • Promoting these promotional activities on social media platforms to cover the maximum audience. • Experienced in business development activities, promotion, and branding in the education industry. • Tracking and ensuring conversion of those leads to generate the maximum revenue via converting into visa processing. • Partnering with business leaders on driving campus hiring initiatives, mapping out headcount, and conforming team and location placement of fungible university hires for teams • Prepare a monthly marketing budget, plan, execute & review marketing activities encompassing ATL, BTL & promotion campaigns with maximum ROI. • Networking and Relationship Building: Fostering strong relationships with franchisees, facilitating knowledge sharing and collaboration among the franchise networks.

Develop and implement effective marketing strategies for real estate projects Manage digital campaigns (SEO, SEM, social media, email) to generate quality leads